Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 112

Technology Policies Government Community 112

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! The colors. Until next time!

Local 65

Local How To Internal International 65

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. Generational issues are a key theme. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Radio 64

Radio Pinterest Television Government 64

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

wiredPRworks

JUNE 25, 2016

s international organization for educational opportunities and cultural relations, for bringing its TN 2020 conference to Chicago. Global Social Media for Local Social Good. On June 24, 2010, Social Media Club Chicago met up with attendees in town for TN2020, an international summit hosted by the British Council.

Local 40

Local Social Media Media Internal 40

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: The objectives or strategy always come first.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Mobile Travel Automotive 198

NewsWhip

OCTOBER 23, 2020

Earlier this year NewsWhip was fortunate enough to add Hill+Knowlton Strategies in Singapore as a new client. . For those unfamiliar, Hill+Knowlton Strategies is one of the largest public relations consulting companies, with over 80 offices across 40 countries. BL: What do you view as the important metrics to monitor for?

Local 78

Local Analysis Measurement Data 78

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

5W PR

JUNE 23, 2022

The property technology industry has been growing and evolving which means that companies trying to generate positive media coverage for their brands in the industry are facing an increasingly difficult task. PR Strategy for PropTech Companies. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. How does social media and technology in general put you at risk? However, there are many strategies, tools and techniques to help you manage these risks.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

David PR Group

JUNE 27, 2014

Local police in South Florida started citing ridesharing drivers and in some cases impounding their cars. Neither Uber nor Lyft joined any of the local chambers of commerce or made any visible connections to charities or other community groups. Here’s why: Disruptive technology merits disruptive PR. And then came the citations.

Technology 40

Technology Local Crisis Management Crisis Communications 40

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Apps, social media channels and websites have been switched to providing a local context to government guidance.

Government 132

Government Crisis Exercises Retail 132

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign.

Industry 316

Industry Fashion Travel Tourism 316

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. We are winning more and more international clients, and our presence in other countries grows rapidly. What will this role entail? Is there any downside?

Corporate 159

Corporate Groups Local Enterprise 159

NewsWhip

MAY 25, 2021

Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will bolster M Live’s strategy. . Brett: Technology is now woven throughout the fabric of today’s travel.

Travel 109

Travel Data Industry Hotels 109

Cision

DECEMBER 12, 2017

It’s hard to blink without seeing either local or global news. Following are more examples of creative subject lines that get great responses: Will Technology Vaporize Your Job? Much like your other marketing strategies, you will have to overshoot this effort to get a return. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

The Stalwart Blog

NOVEMBER 4, 2016

Our client Athena , a San Diego-based nonprofit organization championing women in STEM (science, technology, engineering, mathematics), recently led a gender pay equity discussion called “Data vs. Detractors: What’s Really Driving the Gender Pay Gap?” Lauren Krase, head of compensation at Mitchell International.

Strategy 60

Strategy Nonprofit Engineering System 60

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . So when devising announcement strategies, be sure to bake in extra lead time to avoid delays or last-minute confusion. Learn local media and publications.

Internal 323

Internal International How To Media 323

PRSay

APRIL 15, 2019

I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. She oversees communications strategy, planning and execution, and guides critical partnerships that elevate the Verizon brand in local communities. My passion for my profession has been reignited.

Nonprofit 118

Nonprofit Conference Study Retail 118

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Try partnering with non-competitive businesses in your local area to share resources.

Resources 77

Resources Creativity Publicity Local 77

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Shift Communications

MARCH 30, 2015

Hospitals also look for recognition at the local level. Hospitals want and need people to be searching for them locally, within reasonable driving distance. If things are going well, local organic search traffic should be steadily increasing over time: Once on a hospital website, you must understand visitor behavior.

Healthcare 60

Healthcare Analytics Google Local 60

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

While it’s unlikely that an organization’s strategy, positioning, target audiences, and key messages will change, most tactics benefit from quarterly review and refreshers. Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two.

Writing 130

Writing Comparison Product Launch Leadership 130

Cision

FEBRUARY 3, 2017

With increased competition arrives extra scrutiny as to those companies practicing internally what they promote and sell externally as a service or product. According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction.

SEO 120

SEO Creativity Mobile Journalism 120

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. What they’re really saying, Michael, is that they trust you.”. Bottom line?

How To 105

How To Fashion Banking Industry 105

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. During the summer, I had the opportunity to work as a public relations intern in the clean energy space. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 90

Agency Energy Crisis Management Industry 90

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You speak your client’s language, which goes miles when building marketing strategy and support across and organization. Recommended keywords to monitor.

Industry 58

Industry Insurance Insurance Resources 58

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. These stories cover the local, national and global areas that people care about. Yahoo categorizes press releases into topics like finance, technology and health. In fact, 17% of those polled visited the Yahoo! News website.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 10) “Write and create content for internal and external audiences about my company.”. 30) “Marketing and branding strategy.”.

Employee 148

Employee Print Writing Survey 148

PR 20/20

MARCH 26, 2020

With these principles as our north star, here are some of the areas in which our team is re-evaluating marketing strategy in the coming days and weeks — along with some examples we admire. Internal and External Communications. Pivot your strategy. Take a hard look at your strategy for the coming months and reevaluate as needed.

Crisis 92

Crisis Marketing Healthcare Resources 92

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Tell us about your awards strategy. We’d love to hear how you used it in your marketing strategy to increase sales. Here are some to consider: Local Chamber of Commerce Awards.

Writing 52

Writing How To Local Examples 52

Beyond PR

APRIL 7, 2016

And with so many promotion options across social, paid, earned, and owned media, a multichannel strategy is the only way to successfully connect with today’s influencers and customers. When preparing your press release and content distribution strategy for a multinational audience, there are many questions that need answering.

Local 40

Local Internal International Energy 40