Sword and the Script

JANUARY 23, 2018

He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing class. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 69

Marketing Content Marketing Sports B2C 69

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

Sports 113

Sports Travel Television Agency 113

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson).

Social Media 128

Social Media Agriculture Marketing Media 128

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Flatiron Communications

OCTOBER 10, 2015

Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” ” This was followed shortly by a class-action lawsuit filed by some disgruntled fantasy sports customer out of Kentucky. The online fantasy sports site has asked former U.S. And it’s no wonder.

Sports 28

Sports Crisis Management Employee Crisis 28

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. How to Craft High-Quality Content .

B2C 157

B2C Study Exercises Sports 157

PRSay

AUGUST 29, 2019

Football season is upon us, which means tailgating, rivalries and, of course, fantasy sports. Each year, millions of people play fantasy football, and just like it’s important for you to draft a winning team, it’s important for content marketers to recruit an all-star content team. It’s that time of year.

Content Marketing 100

Content Marketing Data Sports Social Media 100

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. Helping clients arrange introductory or relationship building interviews with beat reporters who are currently stuck with little news to cover (such as reporters solely focused on entertainment or sports).

Communications 88

Communications Case Study Conference Resources 88

Mindful Marketing

JULY 17, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?

Tourism 115

Tourism Travel Nonprofit Banking 115

wiredPRworks

APRIL 6, 2022

Few job settings require such acute and constant attention to detail as a live sporting event broadcast. Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. About Barbara Rozgonyi.

How To 52

How To Engineering System Insurance 52

Communications Conversations

JUNE 8, 2017

Bank Stadium were rooted in our interest to solidify our commitment to our headquarters market here in Minnesota. I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. Bank which allows me to work on many partnerships with our sports teams. Bank Stadium).

Banking 113

Banking Sports Financial Corporate 113

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. I started out on the lowest rung of what has effectively today become Speyside – 10 years later, I am running the same company across 16 markets and living in Moscow.

Corporate 120

Corporate Sports Agency Reputation 120

Presspage

AUGUST 24, 2023

Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.

Storytelling 78

Storytelling Data YouTube Strategy 78

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. What works nationally or in one market may not resonate in another market.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Landis PR

DECEMBER 11, 2023

Conduct market research to identify your audience’s needs, preferences, and communication channels. Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Landis PR

JANUARY 16, 2024

Especially in PRGN because this is a network based on exclusivity, which means that we only recruit and keep one agency from a market at the same time, meaning that there are no competitors in the room. but they all are in different markets. And in the other markets, it’s basically one agency per country.

Agency 59

Agency Internal International Meeting 59

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

APRIL 6, 2016

Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Whitespace is that key nugget that no one else in the market owns.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

Cision

AUGUST 11, 2016

In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media. I oversaw corporate communications for Anchor Gaming – a publicly traded slot machine developer – before the company was sold to International Game Technology in 2001.

Corporate 0

Corporate Airlines Financial Journalism 0

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. The basic principles of PR remain the same around the world.

Local 120

Local Newspapers Retail Sports 120

ImPRessions - Crenshaw Communications

APRIL 19, 2017

PR and digital marketing people or other chief executives with a vested interest, like Ryan Holmes, CEO of Hootsuite. One benefit of a strong social profile that doesn’t get enough attention is the internal PR factor. If all else fails, try sports. Those who push CEOs to be social tend to be―surprise!―PR Invite commentary.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. In this type of market environment, cultivating a “quiet” approach may seem counterintuitive. This is an exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 79

Reputation Employee Case Study Survey 79

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Get everyone together – senior executives, legal, marketing and communications, operations – immediately.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

NOVEMBER 17, 2021

We are changing the system, for example, we are stopping the centralized economy and launching the market. However, she accused government spokesman Anton Kutev and members of Radev's initiative committee of meddling in the BSP's internal affairs by raising the issue of her resignation. Such a Minister of Sports will do a great job.

Government 52

Government Sports Comparison Interviews 52

Reputation Us

MARCH 4, 2019

Listening is a full-contact sport that requires a great deal of energy—you have to hear, see, comprehend and focus. In this type of market environment, cultivating a “quiet” approach may seem counterintuitive. This is exercise that frankly should not be performed internally by the company, but rather outsourced.

Reputation 60

Reputation Employee Case Study Survey 60

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. Every day I had the opportunity to meet aspiring filmmakers and marketers from all around the world in the Marché du Film.

Communications 60

Communications Film Guidelines Pitching 60

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. As the communications business partner, I’m accountable for leading Trane’s communications strategy, spanning internal and external communication responsibilities across multiple regions of the world.

Energy 68

Energy Corporate Travel Internal 68

OnePitch

JUNE 16, 2022

Read below for the entire interview with Desiree: 1.) Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. Of course, imagery of a celebrity with A-list name recognition sporting a similar design, bringing the pitch to life, never hurts.

Pitching 63

Pitching Consumer How To Meeting 63

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). She always improves my work.

Government 103

Government Education Print Ethics 103

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Makes no sense.’.

Crisis 71

Crisis Government Social Media Reputation 71

Maxim Behar

FEBRUARY 26, 2024

As it can be for sport and. Veneta : The whole aura of this path is connected with this mystique, with this perhaps initial religious tint, and yes, some people embark on this path due to some profound internal experiences, and something has prompted them to do this. As for being easy. Such preparation. And they do it for this purpose.

Hotels 59

Hotels Travel Film Radio 59

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Makes no sense.’.

Crisis 62

Crisis Government Social Media Reputation 62