Mindful Marketing

OCTOBER 4, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all heard that our nonverbal communication conveys more than the words we speak. Still, what do a couple of guys wearing shorts and sunglasses to work have to do with marketing?

Policies 98

Policies Sports Interviews Case Study 98

Critical Mention

APRIL 26, 2017

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60

Sports Internal International Enterprise 60

Contently - Strategy

MARCH 22, 2021

Fox Sports didn’t exist. We would have a great show like The X-Files ,” Tracy Dolgin, Fox Broadcasting’s EVP of marketing at the time, told The Ringer in their incredible oral history of Fox’s first NFL deal. But first, the network had 6 months to create Fox Sports from scratch. Our story starts in 1993.

Television 104

Television Content Marketing Sports Marketing 104

PRSay

SEPTEMBER 2, 2016

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. We have people in-market who are talking about us. Now we have this other market that’s vying for us to come back, and it grows from there and it spreads. or globally, this organization is only 23 years old.

Sports 68

Sports Education Construction Television 68

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. According to Front Office Sports , the singer’s influence translated into an estimated $331.5

Sports 85

Sports Television Advertising Advertising 85

PR in High Definition

APRIL 30, 2024

The tremendous marketing effort, that jumped into gear the second they were bought, has been central to their meteoric rise. It contained interviews with everyday people across the town telling their own stories and where their connection to the team fit in. On the pitch then, there is no denying their success. It’s all about stories.

Storytelling 62

Storytelling Sports Travel Pitching 62

PR for Anyone

MARCH 21, 2020

Kate Rogers of MSNBC posted a tweet that said: Finding the amount of PR pitches coming in that are not related to the stock market, economy, Covid-19, etc. There are no sporting events to watch. Now I’ll go back to the good old days of digital marketing with on-line courses and virtual coaching. really shocking.

Real Estate 290

Real Estate Skype Radio Pitching 290

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Unlike fellow influencer Emma Chamberlain whose attendance is very popular and her Vogue interviews are well received. Always answer this question.

Marketing 62

Marketing YouTube Comparison Fashion 62

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Mindful Marketing

JUNE 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “If you can’t beat them join them.” In an interview just a month ago, the PGA’s CEO, Seth Waugh, was heard “trashing” LIV Golf ahead of the PGA Championship.

Ethics 94

Ethics Sports Course Financial 94

The Resolution Blog

AUGUST 5, 2019

We chat about memes as an element of brand marketing, what it’s like working with big-name brands, and what kind of reach and engagement brands can expect from meme marketing. Meme marketing is definitely a thing and it’s definitely on the up. It’s not going to be the usual, traditional marketers, that’s for sure.

Marketing 120

Marketing Film Instagram Video 120

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. How do you utilize social media/marketing to amplify your PR results?

Media 96

Media Sports Agriculture Pitching 96

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Dori’s Three Dos and Don’ts for Marketing to Women.

Interviews 61

Interviews Marketing Consumer Advertising 61

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. That’s the theme for this week’s Unscripted Marketing Links (UML). Those sound-like solid considerations for everything marketing does. 3) Should brands mix sports and politics? Image credit: Unsplash.

Sports 113

Sports Advertising Advertising Survey 113

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships.

B2B 242

B2B B2C Software Consumer 242

Mark My Words

JUNE 21, 2021

Nonetheless, Ronaldo’s Coca-Cola snub is the most extreme instalment in this saga of highly fragile, highly reactive share values for big public companies, having knocked off $4 billion in market value with the sweep of a hand. Whereas the sport used to give a platform to the star, it now seems almost the opposite is true.

Sports 60

Sports Radio Creativity Social Media 60

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. If you pitch an interview and I accept the offer, please do everything you can to ensure that the person or company you represent follows through with that interview.

Transportation 99

Transportation Meeting Newspapers Media 99

Sword and the Script

JANUARY 23, 2018

He was doing what he says is one of the hardest things in life, let alone marketing: changing perceptions. Though he worked “in marketing” he had never taken a writing class. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break.

Marketing 69

Marketing Content Marketing Sports B2C 69

ImPRessions - Crenshaw Communications

APRIL 1, 2021

There was a healthy amount of FOMO among influencers as well as marketing and PR folks. As investor Shaan Puri points out in a thoughtful Twitter thread , live content is very compelling, but only if it’s truly interesting content, only if it captures those magical moments like Elon Musk interviewing the Robinhood buy.

Leadership 321

Leadership Conference Sports Meeting 321

Flatiron Communications

OCTOBER 10, 2015

Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” ” This was followed shortly by a class-action lawsuit filed by some disgruntled fantasy sports customer out of Kentucky. The online fantasy sports site has asked former U.S. And it’s no wonder.

Sports 28

Sports Crisis Management Employee Crisis 28

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Even post-IPO companies like Uber and Lyft saw significant drops in their market cap. At best, the interview was startingly tone-deaf. PR associates the world over were wondering why Prince Andrew agreed to a lengthy sit-down interview with the BBC’s Emily Maitlis. The Queen herself approved the interview.

Real Estate 156

Real Estate Reputation System Sports 156

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. .” The glare of media attention can burn if you’re not careful.

Corporate 195

Corporate Training Reputation Media Training 195

Bianchi Biz Blog

AUGUST 7, 2023

The sports editor stormed out my first week on the job and the editor asked if I wanted to make my then-unpaid internship a paid one. I stayed on with the newspaper for several months after the internship ended as its sports editor before joining a small daily in the news/everything room. Metro weekly newspaper that no longer exists.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

Sports 113

Sports Travel Television Agency 113

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson).

Social Media 128

Social Media Agriculture Marketing Media 128

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. The media blitz peaked with her primetime interview on 60 Minutes and testimony before Congress.

Facebook 310

Facebook Crisis Employee Government 310

Prohibition

NOVEMBER 10, 2021

Nike football has always aimed to inspire youth, not just in football but across many sports. Showing the players in the products is powerful influencer marketing, as it would encourage and inspire young people to purchase the products that their idols and inspirations are wearing. Sainsbury’s Christmas Ad – 1914. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

Cision

NOVEMBER 18, 2015

At the inaugural session of SMW Chicago 2015, Public Narrative president Susy Schultz interviewed Anijo Mathew , associate professor at Illinois Institute of Technology and CEO of Proboscis Inc. Susy Schulz (right) interviews Proboscis Inc. Day 2: Chicago’s Professional Sports Teams Get Social. By Kristen Sala. By Max Stewart.

Trends 120

Trends Sports Travel Social Media 120

PR for Anyone

JULY 14, 2021

It gives them more background and make their segment, interview, story have deeper meaning and connection. Whether it’s your business, your non-profit, sports, activities, hobbies, how you were raised, everyone has a story and a why. Sharing your story allows potential clients and customers to relate with you.

Pitching 130

Pitching System How To Sports 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Working and succeeding in PR or marketing requires top-notch presentation skills – for large and small groups, well-rehearsed or impromptu. To increase PR, marketing, and advertising industry knowledge. Want to gain a real-world understanding of marketing and PR strategy? To enhance presentation skills. FiveThirtyEight.

Blogging 159

Blogging Pitching Fashion Sports 159

Flack's Revenge

OCTOBER 4, 2017

I was in a Seinfeld state of mind, having just watched (and loved) his new Netflix special Jerry before Seinfeld ; and was thrilled to hear him being interviewed by Howard Stern on Sirius radio. Below I share snippets from the interview, and takeaways for PR: Dress the Part (Stage the Set). They started with pleasantries.

Radio 120

Radio Interviews Writing Pitching 120

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. The difference between brand journalism and content marketing isn’t to be found in outputs. What is brand journalism? It’s impossible.

Journalism 120

Journalism Brand Branding Content Marketing 120

Communications Conversations

JUNE 22, 2021

The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with. But, most (if not all) of them work in the comms/marketing/advertising worlds. That got my wheels spinning.

Real Estate 88

Real Estate Local Meeting Sports 88

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. By Susan Sweenie.

Communications 50

Communications Marketing Internal International 50

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Priscilla is the marketing coordinator for Critical Mention. SCHEDULE A DEMO. Priscilla Osorio.

Journalism 78

Journalism Social Media Radio Fashion 78