Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Burrelles Fresh Ideas

AUGUST 2, 2023

Television and radio stations continue to be a primary source of news, entertainment, and information for millions of people worldwide. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 74

Radio Television Media Local 74

Cision

SEPTEMBER 13, 2017

If you’ve done your job recording detailed information on your customers through your customer relationship management platform, you should be able to glean data on what they care about, what they’re looking for, and the channels they prefer to receive marketing messages through. Informative? What changes would they want to see?

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

APRIL 2, 2024

In other words, the ads were often informative or entertaining – and that’s why it worked. The quality of queries changed too as the web evolved. The newsletter had very high open rates and ads performed had high CTR’s because Shankman’s personality was infused in the content.

Reddit 174

Reddit Software B2B Technology 174

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. You can find templates for creating press releases on the web. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information.

Strategy 88

Strategy Product Launch Brand Branding 88

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 90

Community How To Marketing Data 90

Communications Conversations

OCTOBER 5, 2022

And unlike the digital version, I feel like I roam around more and discover things I would never find on startribune.com (nav and web experience is not one of media’s strengths!). Every time they put words in print. Finally, our kids see us reading the paper each morning. So yeah, the paper is a big part of our life.

Newspapers 106

Newspapers Print Web Study 106

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. But it was no easy task.

Viral 120

Viral Data Web Trends 120

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 81

Meeting Media Travel Interviews 81

5W PR

DECEMBER 18, 2019

For example, always include details such as dates, locations and contact information. You can find templates for creating press releases on the web. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. Giveaways and Product Samples.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. First, the company built its own newscrawler to index and filter web content for media monitoring, whereas many media monitoring solutions rely on third-party partnerships. PR tech mentions.

Software 152

Software Tools Print Technology 152

Sword and the Script

SEPTEMBER 7, 2021

Many PR tech vendors make it difficult to find pricing information. Among the clients named are Amazon Web Services (AWS), Alibaba, and AMC Theatres. Print circulation drops again. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Estimating PR software pricing. Content picks.

Software 88

Software Print Tools SEO 88

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? Think about what kind of audience you want to see your information,” she says.“What

Newspapers 120

Newspapers Print Mobile Pitching 120

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories.

Media 199

Media Interviews YouTube Hotels 199

Cision

APRIL 27, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Be Emotive.

Storytelling 146

Storytelling Data B2C B2B 146

Reputation Us

AUGUST 1, 2016

He supported the PR team through media relations and content development for the web, social and print. More information is available at www.LTpublicrelations.com. Based in Portland, Ore., The post LTPR Welcomes Nicolas Capistrano as Summer Intern appeared first on LTPR.

Internal 60

Internal International Crisis Management Retail 60

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. Yet Indian-language content on the web is limited. 7 percent who rated print media as important and 54. There are roughly 22 official languages spoken across India and more than 10 in Southeast Asia.

Mobile 156

Mobile Local Technology Trends 156

PR Fuel

DECEMBER 21, 2021

They go on to add that press releases are their most trustworthy source when it comes to brand-related information. It’s a document provided by a company to give information about their business to the media. It contains information such as special offers, new products, or events that are going to take place in the near future.

Engineering 52

Engineering Writing Web Google 52

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Current readers rave about the newsletter, saying “it’s information you wouldn’t know you’re missing. Follow her for links to informative articles and Q&A sessions details. Sarah Evans. prsarahevans. Shonali Burke.

Twitter 77

Twitter Radio Social Media Print 77

The Resolution Blog

JUNE 7, 2019

As consumers move down through the steps, they need different kinds of information and different kinds of content to validate their decision to move forward. That’s because people might have seen your placement in print or somewhere else and then gone ahead and Googled the brand name to find out more. the “top of the funnel”, a.k.a

Measurement 120

Measurement Analytics Google Trends 120

Presspage

JULY 25, 2018

Cut it down into digestible chunks of information.” Provide contact information An astonishing number of press releases provide no contact information, forcing reporters to scour the company website for a phone number or email address. A lack of contact information lends unreliability to your entire press release.

Wikipedia 103

Wikipedia Writing Video Report 103

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

ImPRessions - Crenshaw Communications

JULY 11, 2018

If the reporter is unfamiliar with the interviewee or the company, the PR person will offer introductory information, naturally. The story can be pitched targeting media in another vertical, or the agency may approach a broadcast outlet in the wake of a print story. Always overprepare. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Sometimes people enter a web search to see a variety of results from deliberate sources, but other times, they’re just looking for an authoritative answer to a question.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

OCTOBER 13, 2011

But whether you use face-to-face communication, print, radio, television or the web, you still have to give in order to get. With social media, we offer timely information – in addition to print, radio, television and our homepage. donate, enroll, attend an event, make post-secondary education an election priority, etc.).

Social Media 89

Social Media Media Print Television 89

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. From print to digital. Old and new tasks. Expanded expectations.

Communications 120

Communications Crisis Internal International 120

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). But it is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. A good print ad in the analog world could drive coverage too. 1) What is Cision Impact?

Publicity 89

Publicity Media Advertising Advertising 89

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Stuart Bruce

SEPTEMBER 30, 2014

He also made the essential point that he hoped those that weren’t using Twitter had made an informed choice not to. That includes face-to-face, print, radio, TV and today online including Twitter. The social web is no longer new, but should be an integral part of how a successful company operates.

Social Media 150

Social Media Twitter Radio Sports 150

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Do we charge for it? Part of it? Do we give it away?

Journalism 84

Journalism Print Newspapers Advertising 84

Prohibition

JANUARY 6, 2023

Better inform your audience. inform audiences, promo film, personal connection, next company event. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page.

Video 62

Video Strategy SEO Engineering 62

Stephen Waddington

JUNE 21, 2018

The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years. And yet it’s hard not to be disappointed by how the story of news and information on the internet has played out so far. Print has ceded to digital in all but a few niches. Consider the message.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Describe your offer in a way that tells your visitor why they should give you their information.

eBook 100

eBook Newspapers Writing Print 100