Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. You should also utilize technology.

Community 92

Community How To Marketing Data 92

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again).

Meeting 81

Meeting Media Travel Interviews 81

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? Think about what kind of audience you want to see your information,” she says.“What

Newspapers 120

Newspapers Print Mobile Pitching 120

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu Ambwani, Principal Data Scientist at Huffington Post, recalled the days when their editors monitored searches trending on Google to inform content creation and curation. But it was no easy task.

Viral 120

Viral Data Web Trends 120

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology. Overwhelmed.

Communications 124

Communications Crisis Internal International 124

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Current readers rave about the newsletter, saying “it’s information you wouldn’t know you’re missing. Follow her for links to informative articles and Q&A sessions details. Sarah Evans. prsarahevans. Shonali Burke.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 67

Technology Advertising Advertising Community 67

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 21, 2018

The impact of the internet on the news and information business is a well-rehearsed story that’s played out over the last 20 years. And yet it’s hard not to be disappointed by how the story of news and information on the internet has played out so far. Print has ceded to digital in all but a few niches. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Shift Communications

JANUARY 4, 2016

We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Stuart Bruce

SEPTEMBER 30, 2014

Oliver Smith, technology, media and telecoms reporter, City AM. He also made the essential point that he hoped those that weren’t using Twitter had made an informed choice not to. That includes face-to-face, print, radio, TV and today online including Twitter. Jon Sellors, RSA Group, UK head of media relations.

Social Media 150

Social Media Twitter Radio Sports 150

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format.

Advertising 60

Advertising Advertising Print Interviews 60

Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Lost in Oculus at Web Summit. Mobile, social and enhanced content creation and display technologies have changed everything. So who were the big winners in Dublin? I do know one thing.

Newspapers 28

Newspapers Film Journalism Web 28

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Audiences crave information. We have an innate desire to be entertained, informed, inspired and even outraged. Or simply put — driving revenue. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Now Red Wing Shoes’ website is highly informative, with lots of content. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR Conversations

AUGUST 9, 2011

This involves two-way communications: Capturing information – simple steps such as including a Twitter field in a booking or response form means you can determine the extent to which attendees are engaged in the medium, build a Twitter list , start to follow attendees and set up a monitoring process from the point of booking.

Twitter 40

Twitter Social Media Conference Video 40

Newsfile

MARCH 21, 2023

The brand new and modernized SEDAR+ is a web-based platform that builds on the legacy SEDAR system of the last 25 years. The system is used for electronically filing most securities related information with the Canadian securities regulatory authorities. Importantly, the CSA will not accept printed agreements.

How To 52

How To System Print Groups 52

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage.

How To 176

How To Media Guidelines Pitching 176

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. The Star Tribune covers all that ground–and I don’t see a lot of options locally that can deliver that information in one place. Now, I know the print newspaper has its downsides. And, more importantly, who is creating it?

Newspapers 152

Newspapers Print Local Instagram 152

Cision

OCTOBER 14, 2015

Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not. Check out the 2015 Global Social Journalism Study!

Journalism 120

Journalism Trends Local Print 120

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. For our newest findings, check out the State of the Media 2016 Report!

Trends 120

Trends Mobile Media Print 120

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Media databases provide detailed information about media outlets, like contact info and past coverage. Or a food journalist for print media. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Media databases provide detailed information about media outlets, like contact info and past coverage. Or a food journalist for print media. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. It provides monitoring for print news, online news, broadcasts, podcasts and social media. Second, the platform is built on modern technology.

Tools 160

Tools Media Software Analysis 160

Sword and the Script

DECEMBER 22, 2020

Do PR professionals present accurate and truthful information? Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. Source: A PR View of Media Bias [Survey Data] ).

Survey 178

Survey Marketing B2B Study 178

Cision

MAY 4, 2015

As a culmination of integrated technologies from Cision, Vocus, Visible Intelligence and Viralheat, these platforms meet all the needs of today’s communicators. Keep teams informed with regularly scheduled, presentation-ready reports. Analyze sharing activity for any piece of content across the social web.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Contact us for more information and to discuss your specific needs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. Meet the Media: Philip Nussel, Web Editor at Automotive News. Enough said.

Meeting 65

Meeting Automotive Engineering Media 65

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Norton's Notes

JUNE 12, 2015

Product placement in print fashion magazines no longer drives the same immediate return, style bloggers are charging for Instagram posts and it’s a constant challenge to find creative ways to get brand awareness, recognition and increase demand without a paid media budget. Editorial opportunities are shrinking. 17.

Interviews 28

Interviews Fashion SEO Social Media 28