ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. It’s where top execs and journalists come together to preview what the year may hold for the category.

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Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

That day, as I frantically attempted to keep up, I began to question the complexity of the industry I worked in. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . If you’ve spoken at industry conferences, upload the video. As a thought leader, your goal is to provide authentic insights into industry trends and business.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. ” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. Show transparency.

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Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Join conversations with potential clients, influencers, and journalists.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. A striking surge in adtech’s prominence at this global event. Have your eyes on Cannes this week?

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out.

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Pitching Data Privacy Writing 370

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. These insights are gathered using the tech industry news filter in NewsWhip Analytics. . The top technology publishers of the last year. Top technology content.

Technology 78

Technology Analysis Privacy Facebook 78

PR in High Definition

APRIL 30, 2024

But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women. Of course, this industry is faced with challenges. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Writing a book about a fast-moving area of technology has challenges. Data privacy and security are also a concern. It helps solve the blank page problem.

Software 145

Software Tools Ethics Privacy 145

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Ad Tech Industry Changes Drive PR Opportunities. As an industry, ad tech saw considerable change in 2019. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

Landis PR

FEBRUARY 5, 2024

It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry. AI in PR: Navigating the Risks and Rewards However, there are risks to consider: Over-Reliance on Technology: Losing the human touch in communication can alienate audiences.

Publicity 59

Publicity Privacy YouTube Analysis 59

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 184

Enterprise Tools Technology Privacy 184

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? A Roku panel I attended on the state of the OTT industry featuring execs from Roku, Starz and CBS explored all of these themes. What did the show tell us about the rest of the year? CCPA has an impact.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines System 64

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. 2022 is set to be a year of consolidation for the news industry.

Report 122

Report Media Journalism Privacy 122

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. Taming the technology beast. Is all PR basically the same? The day-to-day work can also be different.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. Along with security, Lorenzo also covers tech general tech industry matters. Laura covers cybersecurity and privacy with a consumer focus at CNET. For us, one of those is cybersecurity.

Twitter 221

Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. They should also stay informed about advances in AI technology and potential ethical concerns.

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

SEPTEMBER 26, 2022

As PR professionals, “We should be working with senior leadership to first ensure that how data is being accessed and protected is legally compliant in your state, your country and your industry,” said Michele E. Ewing, APR, Fellow PRSA. Then we can apply our existing ethical code of principles to make sure we’re ethically compliant.”.

Ethics 60

Ethics Data Privacy Publicity 60

Wadds Inc.

MAY 17, 2023

finds that the public relations industry is slow to experiment with artificial intelligence (AI). Outside of the public relations industry, the launch of ChatGPT has meant that AI is no longer an issue siloed in innovation or research and development teams and has become a strategic C-level priority. It’s a surprising data point.

Publicity 141

Publicity Case Study Privacy Ethics 141

Stephen Waddington

JULY 1, 2021

We convened a group of experts from academia, industry, think tanks and professional associations to explore this emerging area of organisational risk. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. Taming the technology beast. Is all PR basically the same? The day-to-day work can also be different.

Privacy 120

Privacy Technology B2B Data 120

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” This book filled that gap in the industry where many marketers were just randomly experimenting, and changed how people think about digital marketing.”

Marketing 62

Marketing Privacy Training Strategy 62

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Act quickly .

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B2B Pitching Conference Privacy 256

PR in High Definition

JUNE 28, 2023

This want for speed is with a view to have the UK lead on growth and investment in technology. But for this to happen in a way that’s good for the world, the discussion around the guardrails for AI must be just as fast and just as continual as the development of the technology itself. It took Spotify 4.5

Ethics 62

Ethics Technology Privacy Government 62

PRSay

JUNE 11, 2019

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Insurance industry innovations. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals.

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Insurance Insurance Sports Telecommunications 140

Remote PR Jobs

SEPTEMBER 25, 2023

Blockchain is complicated to people outside the industry. With emerging technologies like blockchain, your PR info needs to double duty: Share newsworthy information and translate tech into plain language. Public relations law can touch on copyright law, privacy law, and ethics. Make your message easy to understand.

Strategy 100

Strategy Privacy Ethics Resources 100

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being a old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology offers only incremental improvements. Definitely check him out.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

By Alan Dunton, Managing Director, Technology Like May flowers after April showers, generative AI-powered apps are popping up everywhere. Being an old long-serving PR professional means I have seen a lot of technology come and go. A lot of digital technology we have had lately has offered only incremental improvements.

Company 78

Company Technology Privacy Guidelines 78

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Presspage makes security core – and not just in the technological sense. When enterprise-grade security is baked in, so are confidentiality and privacy.

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Enterprise Communications Privacy Pharmaceuticals 78