ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. But for any topic, from ad tech to supply-chain technology, there is someone who covers it and an audience who reads about it. Does leadership offer bold, interesting or contrarian opinions on topics of interest to their industry? .

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. It keeps us up-to-date on meetings, client communications and industry changes. It is a great way to connect with new journalists for media coverage! PR Daily News Feed. Digiday 5 Things to Know.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone.

Privacy 434

Privacy Case Study Policies Advertising 434

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Then there are the trends in our own PR and comms industry, so there’s plenty of information to digest. . Monetization tech for convergent media? What about automated customer communications management for highly regulated industries? In B2B especially, understanding a given industry can require a deep dive.

B2B 278

B2B Leadership Survey Data 278

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

Bianchi Biz Blog

JANUARY 22, 2024

To achieve this, we must continually improve, identify ‘model areas,’ and develop best practices in the industry,” said Thomas Kowal, President of Seraph North America. Judges include Seraph in-house and external industry experts. Last year’s event was an incredible evening of celebration and networking with industry peers.

Automotive 89

Automotive Enterprise Resources Product Launch 89

PRSay

APRIL 23, 2024

Just as people were nervous about the new technology of the internet and websites in the 1990s, “the exact same thing is happening right now with AI. An exciting time for communicators Elsasser asked how the rise of social media platforms such as TikTok factors into the PESO model. First of all, I love AI,” Dietrich said. “It

SEO 129

SEO Measurement Television Google 129

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. He is the 2022 PRSA international assembly delegate.

Local 109

Local Crisis Management Internal International 109

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. You can also reach out to an industry influencer to create reels in your interest.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals. It’s also a great place to have conversations around hot topics in tech, leadership and current events. .

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. Data makes great thought leadership.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

JULY 7, 2021

This was not new technology and the name was virtually unknown in the States. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. PR is about brand reputation and helping companies become industry leaders in their space. How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Onclusive

DECEMBER 17, 2018

The next new AirPR solution to be released will be Author Intelligence , a media relations tool that provides insights around the journalists and bloggers who can have the biggest impact on a business. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. My own predictions are listed at the very bottom.

Marketing 187

Marketing Content Marketing Data Social Media 187

Axia PR

DECEMBER 13, 2022

Forbes caters to business management professionals and those aspiring to a position of corporate leadership. The magazine covers successful companies, individuals, industries, marketing, law, taxes, technology, computers, communications, investments, and management performance.

Pitching 62

Pitching Leadership Media Corporate 62

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry. B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. This is where public relations (PR) plays a crucial role in the blockchain industry. Partnering with the best PR agency, like Victorious PR, can be the difference maker for a business in this growing industry.

Reputation 52

Reputation Advertising Advertising Education 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 30% said, “new technologies that are helping businesses and consumers.”. Industry Dive 72%. TechCrunch 85%. The Wall Street Journal 80%. BuzzFeed 57%.

Study 165

Study Communications Survey Pitching 165

Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. Yep, hundreds. I know, I know.

Trends 120

Trends Leadership Small Business Analytics 120

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whatever your point of view on outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. Sometimes you get lucky and you land a story with a reporter you haven’t worked with before because it’s timely, relevant, or perfect for that particular media outlet.

B2B 232

B2B Agency Energy Media Relations 232

Cision

MAY 12, 2017

In her new role, Smith will continue to execute results- driven campaigns, while also taking a leadership role in the organization. This week, Kaitlyn and I touched base about her career thus far, the importance of building strong relationships in the industry and the benefit of early adoption in digital trends!

Financial 180

Financial Television Leadership Travel 180

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Here’s a roundup of other news and links from the world of PR technology. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Cision

JUNE 22, 2017

His understanding of clinical data in a range of therapeutic areas has allowed him to manage and build the relationships between the brand team, the media and nationally recognized KOL’s. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). Regardless of structure, communicators should focus on being valued and invested in by top leadership.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Part of the art of public relations is leveraging the initial stories into a longer, more important narrative for top-tier media and influencers. An on-and-off approach to media relations and executive visibility will fall short. But maximizing visibility through earned media usually takes context.

Agency 205

Agency Pitching Internal International 205