Sword and the Script

SEPTEMBER 8, 2020

More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. How much money do PR professionals earn?

Survey 94

Survey Industry Leadership Study 94

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Garrett Public Relations

FEBRUARY 20, 2022

This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Let me give you an example. The Evolution of a […].

Leadership 102

Leadership How To Examples Publicity 102

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 110

Media Relations Media Survey Pitching 110

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. Thought leadership events. An excellent way to create quality content and gain exposure for a trendsetting company is a thought leadership event. Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – or at least, it should be. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. In the media relations world, this was huge because a big part of our value is getting clients into big-time publications like these. Pitching thought leadership content to Fast Co. is pretty damn hard.

Leadership 112

Leadership Media Pitching B2B 112

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

The right media strategy hinges on understanding your industry or niche within it. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

Prohibition

MAY 4, 2023

In the world of Public Relations, establishing your brand as an industry expert is crucial for gaining credibility, building trust, and maintaining a competitive edge. Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers.

Leadership 62

Leadership Brand Branding Publicity 62

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion.

Leadership 83

Leadership Print Training Radio 83

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. Here's to an illuminated 2021 and the future of our industry. The PR industry has had its own perception challenge for some time now. When people hear “PR”, most think of only media relations. Read on for their helpful tips.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

JULY 11, 2023

It’s a great way of “habit stacking” and making sure I am able to keep up with industry trends and best practices. click image for higher resolution) I’ve discovered quite a few good ones along the way, so here are eight worthy public relations podcasts that I recommend you check out the next time you have a half hour to spare: 1.

Publicity 127

Publicity Small Business Trends Leadership 127

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science.

Groups 195

Groups Technology Reputation Software 195

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Execute and advise on PR strategies and collaboratively develop strategic media plans. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Monitor media and seek out speaking opportunities for clients as “thought leaders”. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JULY 28, 2023

I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through. This is what we do at Crenshaw Communications.

B2B 156

B2B Journalism Enterprise LinkedIn 156

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Crenshaw Communications, with its expertise in serving high-growth technology businesses as well as select lifestyle brands, brings a wealth of experience in strategic PR and media relations to the Mod Op portfolio.

Agency 156

Agency Communications B2C Creativity 156

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2020

Of course, with over 706 million global users , LinkedIn is the go-to social platform for B2B professionals, and it’s probably still the best way to build a network with colleagues, classmates and industry professionals. It’s also a great place to have conversations around hot topics in tech, leadership and current events. .

LinkedIn 310

LinkedIn Instagram Conference B2B 310

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. You can also reach out to an industry influencer to create reels in your interest.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

Leadership 332

Leadership Trends B2B Agency 332

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone.

Privacy 434

Privacy Case Study Policies Advertising 434

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits.

Leadership 282

Leadership Social Media Trends Facebook 282

PRSay

MAY 23, 2018

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. While readership numbers are lower than that of top-tier publications, trade outlets are a trusted source of information, and 100 percent of the content directly pertains to a particular industry.

Media Relations 117

Media Relations Publicity Media Blogging 117

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. But these paradigm-shifting innovations often face skepticism, misunderstanding, and controversy.

Technology 170

Technology Strategy Privacy Healthcare 170

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Deirdre Breakenridge

JULY 24, 2018

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator? What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business?

Reputation 218

Reputation Skype Industry Conference 218

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

MARCH 28, 2024

Laying the foundations of trust The financial services industry is a game of trust. Financial public relations is the best tool for developing this trust, utilizing various strategies to whip up a positive and transparent image. This nurtures a sense of community and builds trust through direct and approachable communication.

Company 78

Company Publicity Financial Crisis Communications 78

Victorious PR

JUNE 15, 2023

The recent news surrounding regulatory actions and the crypto industry’s key players has highlighted the essential role of public relations (PR) for crypto projects. Building Trust and Credibility Regulatory news can impact the perception of the entire crypto industry.

Community 52

Community Education Leadership Guidelines 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Agencies are usually structured as teams specializing in specific industries, outlets or channels. Whereas the not-so-young new professionals often have experience that translates to the public relations industry.

Agency 88

Agency Energy Crisis Management Industry 88

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience. Let’s hit it. Let’s Talk Money.

Survey 74

Survey Industry Communications Corporate 74