ImPRessions - Crenshaw Communications

AUGUST 25, 2020

The annual report on CEO social media usage by ECCO, an international network of independent PR firms, found that just 15% have a presence on Twitter – down from 17% last year. But much of the research is based on the perception of internal executives. Entrepreneurship, leadership, culture, and diversity are always fruitful topics.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Onclusive

MARCH 29, 2022

Your needs, requirements and budget will depend on your industry, your company size, whether you want a measurement tool that is basic, intermediate or highly sophisticated, and the resources available to you. What are their international and global capabilities? . Define your KPIs. Establish your measurement framework.

Measurement 370

Measurement How To Analysis Data 370

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Here are 10 takeaways from this most important industry conference: 1. On visuals: “If you’re not using video or visuals for communications then you’re missing out on a huge chunk of audience.” Join the group here.

Conference 109

Conference Internal International Storytelling 109

Stuart Bruce

MARCH 13, 2015

But the challenge was that they had to do it in 15 seconds so I could capture it as an Instagram video. Lena Brandt talking about the Dura Lex industry game to simulate the state, business, society and media to ask if media needs regulating. A video posted by Stuart Bruce (@stuartbruce) on Mar 11, 2015 at 9:46am PDT.

Video 60

Video Internal International Communications 60

ImPRessions - Crenshaw Communications

JULY 21, 2021

His goal is to launch space tourism as a global industry, period. I’m old enough to remember the glory days of the NASA program, with its thrilling rocket launches and cinematic splashdowns, so a choppy video of zero-G inside a plane felt a bit like a bad Zoom. Come again? Its role in the bigger picture is clear.

Tourism 310

Tourism Travel Government System 310

PR in High Definition

FEBRUARY 22, 2024

Take translation a step further with localisation It’s incredibly explicit, so I won’t link the video here, but Ronan O’Gara’s Franglais team talk is one of my favourite comedic examples of the value of localisation. Despite a heavy Irish accent, he goes to the trouble of localising the most important parts of his team talk into French.

Local 62

Local Leadership Viral Creativity 62

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. What are their international and global capabilities?

Measurement 195

Measurement How To Analysis Data 195

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. Then there’s the specific technical skills of media relations and internal communications.

Internal 66

Internal International Conference Public Affairs 66

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. It met weekly during the UK national lockdown and provided representation to the Government on behalf of industry. I’m the lead researcher and author of the report.

Report 144

Report Communications Government Crisis 144

PR 20/20

NOVEMBER 22, 2022

T he professional services industry, like many others, serves customers with high expectations. They also want your website, video content, meeting booking tools, and every interaction with your brand to be simple and intuitive. Problem 1: Internal Alignment. Let’s break it down.

Internal 80

Internal International Meeting Leadership 80

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What is User-Generated Content (UGC)?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JULY 27, 2020

This includes strengthening leadership at all levels and strengthening capability across our organization. Our efforts are grounded in a forthcoming set of Leadership Priorities, which will serve as the foundation for an integrated Performance & Development System. How did we do? Not bad; we’ve got the grade level down to 9.8

Employee 196

Employee Leadership System Corporate 196

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. She told her story in a video.

Employee 86

Employee Real Estate Video Internal 86

5W PR

FEBRUARY 1, 2021

In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more. One big opportunity with written content that many B2B brands overlook is strategic internal linking. Thought Leadership. Validation from Third Parties.

B2B 88

B2B Trends Publicity Engineering 88

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. To do this we want our content to: educate the industry, clients and potential buyers. establish thought leadership. increase brand awareness. Interviews. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Winning industry awards demands one of the more highly specialized type of PR writing. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. I’d imagine there are targeting options too. Another Cision CEO departs.

Software 126

Software Case Study Advertising Advertising 126

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Business Wire has partnerships with 60 national and international news agencies facilitating reach to more than 89,000 media outlets in 162 countries.

Financial 164

Financial Video Consumer Data 164

PRSay

OCTOBER 22, 2021

It was new territory, not only for comms but across our entire industry.”. They produced videos for customers that explained Delta’s longstanding health measures and new protocols to clean its airplanes that had been implemented since the outbreak began. Internal messages repurposed for news media.

Crisis 78

Crisis Airlines Travel Internal 78

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatch TM. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. We’ve also started to post behind the scenes career advice videos aimed at helping others elevate in their careers! Movie Sizzle Trailer from Pioneers in Skirts ® on Vimeo. Go Pioneers!

Film 252

Film Marketing Nonprofit Education 252

Barokas

MAY 31, 2019

Internal resources can quickly be tapped. We provide clients with support and guidance for their blogs, help with writing and editing, and can take over editorial ownership for clients that do not have internal resources to manage their blog. . Unlike thought leadership content, these materials are allowed to be promotional in nature.

Case Study 100

Case Study B2B Resources Web 100

Contently - Strategy

MARCH 22, 2024

is to demonstrate your business services and leadership using quality content. This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. While every organization has challenges unique to its industry, there are some guidelines everyone can follow to create SEO-driven content.

SEO 52

SEO How To Engineering Mobile 52

PRSay

FEBRUARY 16, 2024

Most communicators for the Department of Defense also create imagery, audio and video. The DoD continues to manage its own television and radio service, American Forces Network, to communicate with service members and their families — even as it also rolls out on-demand streaming of video and radio.

Public Affairs 86

Public Affairs Communications Radio Television 86

ImPRessions - Crenshaw Communications

APRIL 19, 2017

When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building. Most PR and reputation experts agree that a strong social profile is a means to differentiate a business executive’s brand as well as convey the kinds of ideas and opinions that inform a thought leadership platform.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In the past decade alone, the PR industry has evolved extraordinarily, and we will continue to see changes as the industry transitions into a new era. We are excited about attending ourselves! The speakers.

Conference 66

Conference Crisis Management Survey Big Data 66

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

Mindful Marketing

NOVEMBER 21, 2021

Most of us can't recall so many organizations, in all kinds of industries, competing for such a wide range of talent. Marketers also have offered input through the specialization known as internal marketing , which treats employees as a unique target market and strives to meet their needs.

Employee 90

Employee Training Leadership Video 90

PRSay

NOVEMBER 8, 2022

He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. He said the box represented the industrialized world in 1960, which then had a population of 1 billion people. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility.

Comparison 154

Comparison Twitter Newspapers Communications 154

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. You’re investing in the future of your industry. Industry Associations. I look forward to the PRSA International Conference every year for so many reasons. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. What breakthrough or industry change made it possible? Think outside your industry. But does a startup business always need to hire a PR agency? The answer is no. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. Build industry tech acumen. .

Skype 147

Skype Agency Meeting Software 147

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. I haven’t looked back since.

Meeting 83

Meeting Automotive Media Transportation 83

PRSay

DECEMBER 21, 2017

He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In In the future, PR professionals will not only have to be good communicators, but also designers, creating images and videos,” he says. Industry contributions.

Publicity 150

Publicity Radio Technology Sports 150