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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems.

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How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

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ICON 2021 Recap: Samantha Radocchia on the Decentralized Operating System of the Future

PRSay

There’s been an evolution of our operating system, says entrepreneur, cultural technologist and author Samantha Radocchia. The operating system of the past was localized, the operating system of the present is centralized and the operating system of the future is decentralized.”. Building a new model for trust.

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How to Lead When AI Can Make Its Own Decisions

Stern + Associates

Much has been written and said about rapidly advancing artificial intelligence systems – particularly generative AI like ChatGPT – from the perspectives of technologists and engineers. To stay ahead of the curve, industry leaders must understand what the new AI systems mean for their business – and how to use them.

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How To Work Across Multiple Time Zones

ImPRessions - Crenshaw Communications

Embrace technology. Technology has allowed teams to work from anywhere, anytime. A new time zone may be a tough adjustment at first, but once you have a system and the proper communication in place, employees are finding themselves to be more productive and happier with their work/life balance. Productivity levels are higher .

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Bias in AI and How to Deal With It

5W PR

However, the technology isn’t immune to one significant challenge – bias. For example, studies have shown that AI systems used for assessing health conditions may provide less accurate diagnoses for individuals with darker skin tones due to the underrepresentation of diverse data in the training sets.

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How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.