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How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories. .

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How To Work Across Multiple Time Zones

ImPRessions - Crenshaw Communications

For international meetings, remember that the world clock app is your friend. It’s important to note cultural differences across international time zones. Embrace technology. Technology has allowed teams to work from anywhere, anytime. We have a client, DoubleVerify, who has comms teams across the globe.

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How to find the right PR measurement partner

Onclusive

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

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What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

Sword and the Script

July is usually a slow month for this monthly roundup of technology news across the PR landscape – and this month is no exception. A statistic in a new report on PR technology caught my eye. Some vendors try to overcome this with offshoring or technology. International media. Internal comms tips. Content picks.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one.

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Unlocking a New Support System While Learning to Communicate as a Communicator

The Hoffman Agency

This summer brought me something I never imagined would be a part of my life … a genuine interest and (somewhat) understanding of technology. I have never been very tech-savvy or interested in how technology works, I just know it works (most of the time), and that has pretty much been the extent of my tech knowledge.

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How to Be a Strong Leader During This Global Pandemic

PRSay

“Leaders should be trying to put themselves in the shoes of others to consider how the current situation might be affecting them,” says Stansell, chief communications officer for Children’s of Alabama , the pediatric health system based in Birmingham.

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