Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Location: Paris, France.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Case Study 42

Case Study Storytelling Study Engineering 42

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. How to Evolve with the 2016 #PRTrends Click To Tweet. Here are a few suggestions: Look into sequential storytelling through podcasts or a webinar series.

Trends 105

Trends How To SEO Google 105

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Scott Public Relations

NOVEMBER 10, 2022

Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. How many deaths may have been avoided? How much damage to our economy could have been avoided? Yes, we know storytelling has been a communications mantra for some time. Tell stories.

How To 52

How To Insurance Insurance Ethics 52

Flack's Revenge

FEBRUARY 3, 2021

You need to ask, because the founders may take their core tech for granted and want to jump right to telling the world how great their product or solution is. It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget.

Publicity 256

Publicity Brand Branding Storytelling 256

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. The key to this mindset shift is learning how to partner with generative AI tools where appropriate—without actually relying on them. And we’re all feeling the pressure to embrace these tools.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Doctor Spin

FEBRUARY 15, 2024

Learn more: Communications Synonyms (With Explanation s) Subscribe and get a free ebook on how to get better PR ideas. This concept is foundational in the study of communication theory, highlighting the mechanisms of message transmission, reception, and interpretation between individuals or groups. 2 Rivera, K. Communications.

Communications 52

Communications eBook System Corporate 52

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. This is the time to tell your story the best way that you know how. .

Writing 52

Writing How To Local Examples 52

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Storytelling : Storytelling is becoming an increasingly important part of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

My PR world became so much more efficient when I learned how to take advantage of Evernote’s audio recording capabilities. Once you identify a study and topics of interest, you can then take existing research and build your own infographics to showcase the information. When you do please tweet or come back and share with us.

Communications 383

Communications Tools Google Resources 383

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. How real-time marketing and PR works. Storytelling success stories. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. But if data is everywhere and easily attainable, how do you unearth what’s important? Salesforce).

Report 52

Report How To Marketing Analytics 52

Solo PR Pro

AUGUST 9, 2022

I’ve had quite an interesting background, but it’s funny how it all comes together with what I do now,” she explains. In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching the movie “Short Circuit” as a kid. Ebony Vaz’s path to PR was a bit untraditional. From engineer to PR pro.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.”

Software 106

Software Reddit Marketing Survey 106

The Hoffman Agency

APRIL 19, 2022

Much of the PR profession is motivated by one theme: storytelling. And because of my passion for storytelling, I decided to step foot in the professional world of PR. As a minority who currently studies at a predominately white university, I occasionally feel disconnected from everyone else. By Lauren Ruiz, Intern.

Storytelling 36

Storytelling Internal International Agency 36

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Graphic designer / visual storyteller. Technology. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. But how do PR teams go about the task of tracking down, developing and sharing these genuine stories? We do it through storytelling. It’s a useful way of spotting issues, trends, and themes.

Storytelling 60

Storytelling Local Community Case Study 60

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Critical Mention

MAY 8, 2018

They’ve surpassed Baby Boomers as the population’s largest generation, according to Time Magazine and are also the most educated generation in American history, according to a PayScale study. They know storytelling can happen with just about any visual: a 6.5-second By 2025, they’ll make up 75% of the global workforce. Millennials.

Mobile 90

Mobile Education Technology Examples 90

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Subjects should have an active part in how their story is told to overcome bias.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

SEPTEMBER 19, 2017

All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. A-plus PR professionals are diplomatic and understand how to play well with others in order to drive meaningful business outcomes. They are innately creative.

Measurement 136

Measurement Analytics Data Conference 136

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. The good news for comms pros: It will be a blend of both technology and human insight. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

PR in High Definition

SEPTEMBER 26, 2018

Last month, Hollie raised a lot of excellent points about how to strike a balance between novelty and innovation in creating a communications campaign and as I read it, something interesting occurred to me. So how do organisations turn from a reactive, news-driven approach to an effective, long-lasting reputation-building approach?

Reputation 48

Reputation Case Study Print Study 48

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. The speed of technological advancement continues to drive rapid change across many vertical markets. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48