Waxing UnLyrical

AUGUST 28, 2018

The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.

Storytelling 105

Storytelling Case Study Writing Creativity 105

PRSay

FEBRUARY 21, 2023

I don’t know how to get there, but I’m going to try.’” After studying video at a small college, Melton joined the United States Marines Corp. The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” I thought, ‘I really like what they’re doing.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

PRSay

APRIL 14, 2023

Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. People who use ChatGPT to write messages get the job done 59% faster than those who don’t, according to a study by MIT researchers Shakked Noy and Whitney Zhang. Turns out I was wrong. Did it help?

How To 136

How To Writing Study Training 136

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them.

Case Study 91

Case Study Storytelling How To Leadership 91

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. ” @markwschaefer #xpotomac15. —

Storytelling 120

Storytelling Case Study Crisis Viral 120

PRSay

OCTOBER 2, 2017

So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior.

Data 144

Data How To Storytelling Analytics 144

Cision

MAY 31, 2017

So how, then, can they spend hours binge-watching their favorite Netflix shows? And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Captivate, Then Maintain. The Element of Surprise Gets Them to Buy.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

JULY 18, 2023

Neglecting to study the target audience can result in misalignment with target demographics and ineffective messaging. But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. Personalized content should speak directly to the holiday experiences of the intended audience.

Examples 293

Examples Consumer Software Analysis 293

PRSay

APRIL 28, 2022

This professional family tradition meant I was raised by storytellers, people who understood the power of their words. From the way my mom used her skills to advocate for better education for all children to the award-winning campaigns my grandfather and uncle created, I witnessed the power of good storytelling firsthand.

Storytelling 148

Storytelling Study Education Resources 148

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Subjects should have an active part in how their story is told. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags.

Guidelines 171

Guidelines Ethics Study Community 171

PR 20/20

OCTOBER 10, 2019

Artificial intelligence is forecasted to have trillions of dollars in annual impact, yet most marketers struggle to understand what AI is and how to pilot it in their organizations. Challenge: Understand & Apply AI. Some marketers even choose to ignore it because they perceive the topic to be too abstract.

Case Study 42

Case Study Storytelling Study Engineering 42

Contently - Strategy

SEPTEMBER 12, 2019

The key to turning that prediction into a reality is if brands can figure out how to make video work throughout the entire marketing funnel. How video content can help drive leads. How does video impact this relationship? Video case study. Additionally, prospects who watch product demos are 1.81 Q&A videos.

Video 111

Video How To Education YouTube 111

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Corporate communications regularly involves interaction with senior leaders and HR departments.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. Plan on expert talks, case study presentations, and practical workshops.

Conference 329

Conference Marketing Case Study Measurement 329

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

Case Study 130

Case Study Study Writing How To 130

Marketwired

FEBRUARY 26, 2016

How to Evolve with the 2016 #PRTrends Click To Tweet. A 2015 study by eMarketer found that 84% of marketing communications professionals were planning to launch at least one influencer marketing campaign within the next 12 months, and 81% who had previously conducted influencer marketing agreed it was effective.

Trends 105

Trends How To SEO Google 105

Onclusive

AUGUST 22, 2017

This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Multimedia Development & Visual Storytelling. the eyes of customers or journalists. Crisis Communications. Have we missed any PR responsibilities?

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Multimedia Development & Visual Storytelling. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

DECEMBER 23, 2014

The Holmes Report is doing its part to change this perception, conducting a study on creativity in PR (in cooperation with Now Go Create and H+K Strategies). The Holmes study called out three areas, content creation/marketing, integrated ideas and storytelling as the big three in PR creativity. Now, let’s drill into the “why.”.

Creativity 122

Creativity Communications Storytelling Transportation 122

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

Mora Communications

OCTOBER 30, 2017

Study the media’s needs (think about the stories their audience reads) and come up with specific pitches for the various media outlets. More tips to keep in mind: Study the media. And always remember, effective PR is effective storytelling. . Make their lives easier. But, if you’re not in a position to do so, don’t wait.

Pitching 40

Pitching How To Media Sports 40

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget.

Publicity 256

Publicity Brand Branding Storytelling 256

Contently - Strategy

OCTOBER 18, 2021

Meanwhile, each team member feels completely lost and like they don’t have any idea how to do their job. A recent Ohio State study found that product descriptions full of jargon actively turn people off, prompting them to argue against its benefits. The storytelling solution. .” The team nods along like they get it.

Marketing 111

Marketing Storytelling Travel Corporate 111

PRSay

FEBRUARY 18, 2021

If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. The habit comes from committed study, organized thought and constant practice. For more writing-related content, check out the annual storytelling issue of Strategies & Tactics.

Writing 138

Writing Nonprofit Storytelling Corporate 138

Communications Conversations

MARCH 9, 2022

We don’t have a lot of data or case studies to go on. OR, do you invest your time in those people–like Rachel and Alison above–who may be your superstar employees and storytellers? Those people who know how to create human, original content that connects with people on LinkedIn? What about Salesforce?

Employee 183

Employee Social Media Media LinkedIn 183

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Knowing how to employ the right gear at the right time is key. Most communicators for the Department of Defense also create imagery, audio and video.

Public Affairs 86

Public Affairs Communications Radio Television 86

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry. Quantify the buzz.

Case Study 170

Case Study Engineering Measurement Big Data 170

The Awards Blog

AUGUST 30, 2019

Here’s how to write a submission that gets to the top of the judging pile. This may include customer testimonials (links to your review pages on Capterra or G2Crowd work well), case studies, analyst mentions, and links to evidence that support your statements. This is the time to tell your story the best way that you know how. .

Writing 52

Writing How To Local Examples 52

Stern + Associates

APRIL 27, 2023

A top-rated Harvard Business School (HBS) professor, as well as the former chair of the Advanced Management Program, Harvard’s flagship senior leader executive program, he closely studies how organizations — both old and young and spanning a variety of industries and geographies — create maximum impact in good times and bad.

Company 103

Company Employee Case Study Strategy 103

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. Second, the brand should discuss and demonstrate how it solves problems or overcomes challenges for its customers. Next, the brand needs to showcase the value it provides to its customers.

Case Study 97

Case Study Storytelling Study Social Media 97

Shift Communications

FEBRUARY 1, 2022

Here is why and how to best navigate the year ahead. In 2022, promoting case studies and work isn’t just for customers. The most effective will combine employer and team storytelling, brand messaging and executive communication with community activations and reliable communications consistency.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies.

Agency 188

Agency Publicity Media Training Training 188

B2B PR Sense

JANUARY 5, 2018

How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. A good PR person knows how to weave everyday facts into a story that engages. How to Combat the Fake News Frenzy in B2B PR. How to Improve Your Press Release Best Practices with Storytelling. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities.

Skype 150

Skype Industry Storytelling Interviews 150

Prohibition

AUGUST 1, 2023

Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products. The future of food PR lies in creative storytelling, innovative campaigns, and a continuous commitment to ethical, sustainable, and delicious plant-based alternatives.

Brand 62

Brand Branding Ethics Storytelling 62

The Hoffman Agency

JULY 23, 2020

I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. I am excited to build relationships and learn from my team members, as well as learn how to manage stressful situations and meet hard deadlines. in Journalism and a minor in Integrated Marketing Communications.

Storytelling 68

Storytelling Journalism Internal International 68