Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Fair enough.

Software 128

Software Pitching Ethics Privacy 128

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Supply chain disruptions and how companies are managing them are another big topic.

Meeting 79

Meeting Automotive Media Newspapers 79

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Minor notes from the world of PR technology. Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. Have an interesting announcement from a PR technology vendor?

Software 159

Software Tools Print Technology 159

Flack's Revenge

DECEMBER 11, 2014

To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. The questions are designed to explore the differences between how tech PR works in the U.S.

Transportation 201

Transportation Print Conference Technology 201

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Read on to find out how to craft the best collaboration. As engagement with traditional media channels like TV, radio, and print has declined, marketing with influencers offers a natural and low-pressure way to get brand-related information in front of a targeted audience. . – Write a series or blog together.

B2B 191

B2B Social Media Radio Fashion 191

Presspage

JANUARY 23, 2018

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. This surprisingly influential 4 am rant about on how to improve the press release for the digital newsroom led to the creation of the Social Media Release Template; a first format of what is today the norm in modern PR.

Newspapers 92

Newspapers Financial Print Technology 92

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. Describe the craziest or most fun story you have written.

Meeting 87

Meeting Media Chemicals Radio 87

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Doctor Spin

MAY 21, 2021

Apple took on a stupid majority (“no-one cares about the aesthetics of technology”)—and the list goes on. See also How to write a PR pitch. Cover photo by Jerry Silfwer ( Prints / Instagram ). As a bonus, smart minority fans will be disproportionately more engaged and supportive due to the conversion theory.

How To 52

How To Hotels Survey Employee 52

Cision

SEPTEMBER 29, 2016

Familiarize yourself with this list of outlets before you pitch to avoid embarrassment; there’s no sense suggesting the freelancer write a piece for, say, Men’s Journal, if he doesn’t write for that publication. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write.

Pitching 0

Pitching Journalism Writing Print 0

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. There has been a constant debate among PR professionals about how to promote their brand. Selling PR’s value. Influencer marketing. Paid vs. owned media.

Technology 73

Technology Print YouTube Financial 73

Bianchi Biz Blog

SEPTEMBER 7, 2021

It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. As with anyone writing about the transportation industry, the transition to zero emission vehicles, and what it takes to service them, is top of mind. Prior to that I was spent several years covering the manufacturing sector.

Meeting 92

Meeting Transportation Media Journalism 92

Burrelles Fresh Ideas

OCTOBER 24, 2023

But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it.

Strategy 97

Strategy Ethics Social Media Data 97

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters.

Print 120

Print Tourism Transportation Film 120

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. It’s also an issue of writing style. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

JANUARY 20, 2019

Think about how you could apply it in your professional life as a means of teaching or mentoring. Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. Please let me know what you think. Founder A.

Twitter 61

Twitter Print Crisis Travel 61

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? How to Drive Your Content Marketing Priorities. How to Overcome These Hurdles . 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company.

Software 126

Software Case Study Advertising Advertising 126

Burrelles Fresh Ideas

JULY 17, 2023

Like many communicators, journalists are adapting to new technology and formats. Try to get it down to 6-12 words or less (about 55 characters), keeping in mind that Google’s search results only display the first 63 characters , according to award-winning writing coach Ann Wylie. Write simply. Research and target distribution.

Pitching 54

Pitching Media Media Relations Writing 54

Solo PR Pro

JUNE 21, 2016

Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. Make sure that you write for the audience you want to serve. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. Why you should consider other areas. Economy.

Local 41

Local How To Skype Trade Shows 41

Critical Mention

SEPTEMBER 21, 2018

We’ve outlined below why direct mail is so appealing to this generation and how to use the data below to create your next successful direct mail campaign: Out with the new, in with the…old? . How to combat this phenomenon. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Cision

AUGUST 3, 2016

In this interview, Roger discusses how to create effective communication for diverse channels, develop a messaging framework and take advantage of new opportunities as they arise. Brand attributes, far from an academic exercise, inform how you write, design, speak and tweet. Choose a few channels and succeed.

System 120

System Newspapers Technology Brand 120

Doctor Spin

JANUARY 5, 2021

Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It “The underlying principles of strategy are enduring, regardless of technology or the pace of change.” .” — Richard Branson.

Print 52

Print Writing Creativity Ethics 52

Doctor Spin

NOVEMBER 22, 2023

It’s often tested by asking people to perform two tasks simultaneously, like listening to a conversation while writing. Each type of attention plays a crucial role in how we interact with and process information from our environment, and understanding these different aspects is key in fields like psychology, neuroscience, and education.

eBook 52

eBook Groups Biotechnology Resources 52

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. We identify a client, we bring in technology for a campaign and then if it’s successful we can use that to demonstrate value.

How To 60

How To Software System Employee 60

Critical Mention

DECEMBER 10, 2021

The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Users can now search and find answers to frequently asked questions and topics.

Radio 116

Radio Instagram Analytics Mobile 116

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Or a food journalist for print media. Tools for Content Writing and Editing Writing pitches and content all day can leave you drained. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. #FuturePRoof is a challenging and at times uncomfortable read.

Communications 63

Communications Healthcare Print Community 63

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” 68% Of Marketers Want To Know How To Create Better Visual Content [link]. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120