AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create. What are the limitations of this technology? And what does the future hold for AI in terms of writing content? But this brings us to the latest area of artificial intelligence: content writing.

Why the printed press release is all but dead

PR Daily

This shift on the one hand makes media relations more difficult, but on the other, thanks to technology, reaching the end user with our brand’s message is much easier. Always re-write, re-design, re-purpose your story to fit the social channel you want it on. The danger of ignoring or minimizing new PR technology. PR changes with technology and depends on it.

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Communication at the Speed of Technology

Waxing UnLyrical

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. There is no question that technology has had a huge impact on the ways and the speed at which we communicate. Communication at the speed of technology is a very good thing. Communication gloria bell TechnologyGuest Post by Gloria Bell.

How digital marketers can get personal through technology

PR Daily

Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience. Related: How to Write an Unforgettable Thank-You Note. These might include writing and mailing letters by hand, sending gift cards, or ordering and shipping merchandise.

What Journalists Want: How to Write Better Press Releases

PRSay

And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era. We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that.

Tips for Getting your Tech News Covered in China

Flack's Revenge

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers). Technology is a desirable field among reporters because it is safe, less stressful, ever-changing, and better paid. PR Public Relations Technology

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. The latest technology for scaling content marketing may be the most promising.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. PR PR Tech Public Relations Reading Files Social Media Technology big data content marketing media publisher viralCross posted on Hack the Feed.

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Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

USA Today reported : The Spicesurance offer comes with a lot of fine print—nearly 9,000 words of it, and it’s different from the terms and conditions of most offers. …

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

100 years back, many of the stories people have shared would have been against the law to even write down. It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration.

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McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more. After 20 years, O: The Oprah Magazine will stop printing after its December 2020 issue, as first reported by Business of Fashion.

Snapchat’s redesign keys on UX, Mobile World Congress is canceled, and how one’s economic assessment skews by party

PR Daily

The world’s largest mobile technology conference has been canceled following the COVID-19 outbreak. Also, if you’re writing about the outbreak, AP Stylebook has revised its guidance to “COVID-19,” instead of “coronavirus”: Now that the World Health Organization has named it, we have revised our style: COVID-19 is acceptable on first reference for the coronavirus disease that first appeared in late 2019 in Wuhan, China.

3 tricks for better proofreading

PR Daily

To improve your proofreading—and prevent a lifetime's worth of shame and embarrassment —consider these three tips: Print it out. Printed pages, however, tend to force slower, more meticulous reading. If you do print out your piece, keep a pen handy. Write new ideas as they come to you. It’s tempting to say, "Good enough" after a flurry of writing, but waiting an extra day before diving into editing is always a smart move. Use voice command technology.

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Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

100 years back, many of the stories people have shared would have been against the law to even write down. It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration.

Viral 40

Mark Zuckerberg’s Voice and Free Expression Speech Analysed and Commented

Doctor Spin

100 years back, many of the stories people have shared would have been against the law to even write down. It’s part of this amazing expansion of voice through law, culture and technology. We face real issues that will take a long time to work through — massive economic transitions from globalization and technology, fallout from the 2008 financial crisis, and polarized reactions to greater migration.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

How to Self-Publish Your Content Cheap and Quick

Cision

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print.

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Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

In reply, Procter & Gamble’s chief brand officer, Marc Pritchard, said advertisers must “blend” marketing messages and ads “with filmmaking, journalism, technology, music, comedy and just storytelling.”. More than half of you (59%) said you drive your seasonal marketing with online content, with 22% bolstering your messages with TV and print ad placements: Time to start thinking about those holiday shoppers.

$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring.

How to Leverage AI in PR for Amazing Results

B2B PR Sense

But what is on the horizon for this technology -- and how should brands use AI in PR to drive results? Let's look more closely at the technology, see what it can do for you now and in the future, and where artificial intelligence and public relations connect. Embrace current and upcoming methods, including AI tools and technology that relate to PR. This will keep your role relevant as new technologies emerge. Artificial intelligence, or AI, is nothing new.

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Mark Zuckerberg, Wake Up!

Scott Public Relations

Since 1987, when the FCC (Federal Communications Commission) Fairness Doctrine was repealed that required broadcast, network, and print media to present news in a balanced and factual way, the path has been cleared for one-sided, fantastical, and controversial broadcasts and articles. Zuckerberg has said that he doesn’t think people want a technology company to police the content they receive. appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

How should PR pros talk about earnings?

PR Daily

When earnings season rolls around each quarter, reporters are tied up for weeks analyzing and writing on results, especially business and financial outlets. Its stock rising, Aspen Tech enjoys a quiet revival after a two-year exile from Nasdaq. ,” running in print and online in the Boston Globe. Another example is with Criteo , whose positive earnings reports worked in direct opposition to the rest of publicly-traded advertising technology companies.

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Introducing New Cision PR Edition Upgrades!

Cision

Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile. With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social. We’re excited to announce that Cision PR Edition , the world’s most powerful PR software, is now even better equipped to power your story.

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The Future of a PR Pro

Critical Mention

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR.

Jelly Belly founder launches treasure hunt, LinkedIn connects remote employees, and Facebook to pay users to log off before the election

PR Daily

They’re then put into a private Facebook group, where the riddle is shared and participants can search for a gold necklace printed with “The Gold Ticket.” But it doesn’t mean – given how young this technology is – that we have fully researched all its effects yet.

How brand journalism fills the void as media outlets dwindle

PR Daily

The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. Rather than praising the company and its products in marketing-speak, the company-owned print and online publications maintain a neutral tone, cover a broad range of industry news and offer helpful advice to customers and consumers. As they report company news, they write in a journalistic style, cite industry experts and emphasize facts over fluff.

2 Gr8 2 B 4Got10: Will Texting Kill Language As We Know It?

Waxing UnLyrical

New technology always brings with it a moral panic. When printing arrived in the 15 th century it was viewed as a disaster that would allow heresy to spread. We then got into the topic of the impact of the Web and mobile on language, and whether texting is affecting our ability to write “properly.&#. Communication Conway Wigg Guest Posts Media Social Media Writing David Crystal evolution of language Internet linguistics textingGuest post by Conway Wigg.

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. Get your hands dirty: Since my early days in technology PR, it has always astounded me how many practitioners who reach a certain level of seniority start to believe that they are above understanding important details of the technology they promote. Open Source Reputation Management TechnologyA Truly Peer-to-Peer Online Environment Will Test How Good We Really Are At What We Do. (To

The Silicon Valley Watcher to publish on PressPage

Presspage

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. The evolution of media and Internet-based media technologies, have had such a deep impact on the workings of journalism and news consumption, that as a result, many organizations, and their communication departments, are in need of re-strategizing the best way to approach PR. The technology , however, can best be outsourced to specialized companies.

3 more examples of bad email manners

PR Daily

One reader has gone back to print to avoid the perception of bad manners: We do a company newsletter. When we printed and mailed it every month, we used to get an amazing, positive response. As technology evolved, we began sending it every month through email and social media. Free guide: 10 ways to improve your writing today. Several weeks ago, I wrote a blog post on bad email manners.

Southwest takes to social media to warn of flight delays

PR Daily

Though the airline hasn’t disclosed the cause of its technology issues, it said it was not the result of a security breach. instructing passengers to print boarding passes and arrive at least two hours before their departures. The airline also explained what it was doing to correct the issue: We’re continuing to use back-up systems around the country to check-in Customers arriving at our airports without printed or mobile boarding passes.

Scoring with Business Press

Shift Communications

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Improving ROI by X percent is great, but business reporters are more interested in how people are using technology in unique and unprecedented ways (e.g., Especially if it’s about getting print coverage in Bloomberg.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 72) “Write, edit, and distribute.”.

Why it’s Important to Monitor Trending Topics

Critical Mention

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Improve B2B PR With Better Bylines

ImPRessions - Crenshaw Communications

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms. This piece on emerging technologies written for a supply chain trade is a great example. Create a writing track record.

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Letter from Whitley Bay

Stephen Waddington

Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis. My job next week is to write how to guides for each of the main platforms. It’s a rare book business and a new quarterly print publication focused on increasing the visibility of writing by women and their contributions throughout history.

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PR Must Lose Its Reliance on Hierarchy

Where the Fishermen Ain't

It least it wasn’t in the print edition!”. Get your hands dirty: Since my early days in technology PR, it has always astounded me how many practitioners who reach a certain level of seniority start to believe that they are above understanding important details of the technology they promote. Bitcoin and Blockchain Open Source Reputation Management TechnologyA Truly Peer-to-Peer Online Environment Will Test How Good We Really Are At What We Do. (To