Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

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Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

We work with a variety of tech companies and are fortunate to have nurtured important media contacts in the industry. Keep your cool with the contact and prepare the client from day one on the perils of media pitching. Magazine touting 3D printing client, WhiteClouds. Who’s got the beat? Forget the formula.

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Consumer Strategy Print Pitching 120

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. I read it as a repositioning from just a database for media contacts or a tool for media monitoring, to a vision for managing the entire PR process. This page is designed to help you understand how to get mentioned here. >>> Give our services a try.

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Technology Publicity Software Print 125

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Getting Pitch Perfect.

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Pitching Writing Digital PR How To 164

Mora Communications

JANUARY 3, 2018

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Keep in contact with your public relations firm, but don’t try to direct or control the campaign. Think of visually-oriented segments or stories you can offer. Media begets media.

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How To Newspapers Print Interviews 40

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

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How To Media Print Real Estate 48

Konnect Agency

DECEMBER 1, 2019

How to Prepare for an On-Camera Interview. There is good news, though: Your publicist is equipped to guide you through the process and ensure that you and your brand’s message are well-represented and clearly expressed during any broadcast interview. Laying the groundwork. Is there cooking involved in the segment?

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Interviews Media Training Print Brand 80

ImPRessions - Crenshaw Communications

AUGUST 4, 2016

Here are some examples of how to leverage the ones you have and cement others. ” If your PR team can use the skill set of a working journalist, what better way to gain insight into how media make editorial decisions than to work with an insider? Make all your contacts feel special. Give a journalist a “job.”

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Employee Print Meeting Financial 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Make them care.

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Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. Print magazine? The “too creative” pitch.

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Pitching Sports Print Creativity 149

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful.

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Strategy Interviews Pitching Energy 52

Prohibition

JANUARY 20, 2021

PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets. As PR agencies handle multiple clients across multiple sectors, they tend to develop a list of different contacts as they operate. 3) It can offer a new perspective.

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Company Software Crisis Management Agency 62

Cision

APRIL 1, 2015

Media mentions: if your brand has been interviewed in an article, video or podcast, include links. Contact info: who’s the best person to reach out to for PR-related inquiries? Media kit: the digital version of your media kit is a great grab-and-go option for journalists who want to print it for later.

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Print Pitching System Video 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Until the conferences start contacting you, your company will need a team member dedicated to submitting to strategically targeted annual conferences. Tech and business media are uniquely receptive to interviews and commentary from executives who are subject-matter experts. Women entrepreneurs in particular are in demand.

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Leadership B2B Tools Conference 149

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. You also need a persuasive angle to sway buyers away from the competition. Write for Journalists.

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Small Business Writing Engineering Infographics 95

Solo PR Pro

OCTOBER 4, 2022

Tools to keep in touch with contacts. If you regularly find yourself typing lengthy, detailed emails to clients and co-workers, or popping into 10-minute meetings to explain how to run that one report (again), then you need Loom. Tools to find and pitch media contacts. Tools to create compelling visuals.

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Tools Infographics Pitching Google 71

Beyond PR

APRIL 27, 2016

Targeted email invites for demos or interviews are another place to promote your press kit link. Giveaways and contest details, demo announcements, interview requests and general show commentary are popular choices for trade show tweets. If you’re not sure about your choices, reach out to your event contact.

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Trade Shows Marketing How To Real Estate 40

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. This is Part 2 of a two-post series.

How To 76

How To Pitching Local Interviews 76

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

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Media Relations Media Print Newspapers 115

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

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Blogging How To Print Facebook 68

PRSay

JULY 31, 2019

For a reporter who’s made a career out of investigative journalism, it’s clear that Bob Woodward understands what makes a compelling narrative and how to get the “best obtainable version of the truth.”. It’s not just a matter of getting a version and printing it. Do you look for sources on Twitter or contact them via email?

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Journalism Conference Internal International 120

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Here are some tips for how to make that happen: Get to the point. If the image is to go into print, it needs to be at least 1MB. Don’t send anything blurry, low-resolution or just plain boring.

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Pitching Advertising Advertising Product Launch 78

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. How do you think media relations has evolved in recent years?

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Fashion Pitching Journalism Social Media 120

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Interviews – Q & A on video. Again, the highest resolution and biggest photos you can manage are critical to anything print. Make sure your contact information is easily found. Lead media release. Even radio.

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Media Television Video Print 120

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. Describe the craziest or most fun story you have written.

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Meeting Media Chemicals Radio 87

Sword and the Script

JANUARY 31, 2023

With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI). PR measurement.

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Software Case Study Technology Tools 78

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy.

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Nonprofit Crisis Viral Groups 227

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. What tips would you add regarding how to build an editorial calendar? outline of white paper is due week one, first draft week two, final draft week three, etc.). What do you think?

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How To Pinterest Resources Writing 52

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. It could be the first-ever book in the world first published on Social media and then printed. 03.01.2021. I do not know.

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Local Writing Social Media Interviews 52

Frederik Vincx

DECEMBER 11, 2015

Raf recently also got interviewed about this in the Wag The Dog Podcast. Contact database isn’t up-to-date. Waiting for a team to update outdated contact list spreadsheets. Copy/paste Twitter handle of a contact. Simplify contact management. Raf Weverbergh , founder of PR agency FINN. Surf to the Twitter profile.

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How To Software System Employee 60

Sword and the Script

SEPTEMBER 6, 2016

she said recently in an interview conducted by email. Know a PR, marketing or sales leader with compelling ideas fit for print? Send us a note through the contact us page. In addition, we (as an industry) are just now truly figuring out how we should measure our results rather than comparing our value to advertising (AVEs, ugh).

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Measurement Course Advertising Advertising 60

Sword and the Script

MARCH 20, 2018

He also learned Cisco would be interested in a mobile device that would help capture contact information and notes from people visiting the booth at the show. And that’s how G2Planet got started in creating technology platforms to manage marketing events. We are always looking for good people to interview about.

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Industry Marketing Enterprise Mobile 72

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. More than just being as good as your last placement, it’s about how to get the most out of it , and be better as a result. You’re only as good as your last placement. It seems quaint now.

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Study Publicity Survey Engineering 60

Solo PR Pro

AUGUST 19, 2014

Overnight Prints * – On the recommendation of Solo PR PRO Premium member Greg Brooks , I tried Overnight Prints and put its moniker to the test. I’ve used it for everything from Contact Us forms to speaker proposal submissions. Developing a screencast tutorial, multi-media FAQ, or producing a video interview?

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Tools eBook Print System 78

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. A good news story about how you solve a problem is like gold for them.

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Media B2B Groups Conference 98

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. 1) How did you get started in PR? “I’m It’s given me perspective on how to prioritize what is actually important. Know a PR, marketing or sales leader with compelling ideas fit for print?

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Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

JANUARY 3, 2017

The same is true for new fads like influencer marketing, where companies that don’t know how to do the due diligence, or don’t bother because of time, pour money into many who have actually rented big parts of their followers. . And how many feel obligated to change things to prove their necessity?”. Far harder.

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Journalism Content Marketing Creativity Leadership 61