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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

Ethics 195
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How to Give a Great Media Interview

PR for Anyone

Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational.

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Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share. But don’t mistake a media interview for a social discussion.

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Media interview tips: How to prepare for TV, radio and print media interviews

Public Relations Sydney

When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium , you can put your best foot forward and have a successful interview that will benefit your business and your brand. Here are our top media interview tips for you to consider before your next media interview.

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Preparing Media Interview Questions

PR for Anyone

If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use.

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How to pitch a successful TV interview

PR Daily

A pitch that will be successful with a print journalist will most likely quickly be rejected by a podcaster. Unlike most print media, TV needs supporting elements. TV reporters typically need to interview more than one person for a story.

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Landing A Media Interview During COVID-19 Is One Thing; But Then What?

PR Insiders

The post Landing A Media Interview During COVID-19 Is One Thing; But Then What? Experts News And Experts Print Publicity Talk Radio Television

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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

Print 76
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Know the nuances of pitching online versus print outlets

PR Daily

Whether you’re looking to score a coveted placement in InStyle or a featured product in a Refinery29 slideshow, keep in mind that long-lead (print) media and short-lead (digital) media have different requirements when it comes to putting together a story. Print/long-lead media needs. Although some long-lead print magazines are cutting budgets and shooting less in house, be prepared for them to ask for product samples to photograph. Print/long-lead media needs.

Print 72
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Sam Bankman-Fried’s post-scandal interview, media layoffs and more

PR Daily

Sam Bankman-Fried, former CEO of the FTX crypto exchange that lost billions in value nearly overnight, gave a live interview at the New York Times’s DealBook Summit Wednesday. The potential risks of such an interview were sky-high, and all for uncertain gain.

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How to Come Up With Sound Bites for an Interview

Cision

Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. The fact is: an interview (unless it’s live) usually lasts a lot longer than the sound bite that will appear on-air or in print. What’s your goal for this interview?

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Public Relations Plan - Prepare for the Interview

PR for Anyone

When putting together your Public Relations Plan, preparing for the interview should be on your list. For television segments, see how that host does an interview. If it’s a print interview, read what they write. The more homework you can do to prepare, the better your interview will be. Be prepared to make sure you can weave that into the interview. Do your homework. Listen and pay attention to the types of questions they ask. How do they ask questions.

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Tips for Professional Video Chat Interviews and Meetings

PRSay

The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. or a wall with paintings or prints on it.

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10 Fundamentals for Successful B2B Media Interviews

Sword and the Script

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews. They dash from meeting to meeting with sales, legal, HR, or more, and if they don’t take a moment to get focused before an interview, they are liable to ramble.

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Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises.

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Jab, Jab, Left Hook: Media Interview Preparation Ronda Rousey Style

Polaris

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. Prior to a joint appearance with Tate on the “MMA Hour,” Rousey describes her media interview preparation: “I did the exact thing I would do ahead of a fight: I prepared.”.

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Media Interview Skills: Why Silence Is Not Always Golden

Polaris

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Every Talk about Talk post will focus on an actual interview or presentation that I’ve encountered on my own or someone has pointed out to me.

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Successful Media Interviews & Body Language: What You Need To Know

Polaris

In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). Making eye contact is important in all aspects of business, not just media interviews. In an interview—whether TV or print—maintain eye contact with the reporter. The only exception is if you’re doing a remote TV interview, speaking to a reporter who is located somewhere else.

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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? Think about TV interviews as just one example. It was more problematic if you live in Philadelphia and the TV interview was in San Diego.

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Why the word ‘so’ ruins an interview

PR Daily

The word in question here is the ubiquitous “so” at the start of responses in media interviews. While I’m not convinced hearing the word "so" should invoke quite the physical reaction poor old Fergus reports to suffer, or the fury of Mr. Hurmphrys, there is little doubt the overuse of this two-letter word can be a huge distraction when used excessively in media interviews. Yet, why do spokespeople appear to like using ‘so’ in media interviews?

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Victoria’s Secret exec apologizes after interview gaffe

PR Daily

Ed Razek, chief marketing officer of L Brands (Victoria’s Secret’s parent company), apologized for comments he made during an interview with Vogue. The interview, published hours before Victoria’s Secret Fashion Show, sparked immediate backlash. After the interview went up, Razek. In the interview, a PR executive defended Victoria’s Secret moves to be diverse.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

Onclusive

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. The post AirPR Interview Series: Jon Gelberg, Inc. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

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PR Interviews: Crosby Noricks 20:20 Vision

Norton's Notes

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Public Relations 20:20 Interviews

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How to nail your next media interview

PR Daily

In a world where a company’s reputation can come crumbling moments after a single ill-advised tweet , one interview gone awry can be just as damaging—costing your reputation, your company’s revenue and even your job. Fortunately, tackling media interviews with finesse is a skill you can develop over time. When done correctly, the interview process can be a win-win for all sides. Here’s a tip sheet to help you nail your next interview: 1.

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How To Hire The Best PR Firm For You

PR Insiders

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. For example, if they pay for 15 talk radio and podcast interviews, that’s what they get.

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Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device. Interviews Inbound Marketing SEO

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PR Tips For Securing A TV Segment

ImPRessions - Crenshaw Communications

When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. In PR , broadcast pitching is sometimes underused and overlooked when it comes to securing coverage for clients.

Pitching 275
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How pauses can boost performance in media interviews

PR Daily

That wisdom applies not just to music, but also to media interviews. For recorded formats—print interviews and edited radio and television interviews—your pause usually won’t be used or mentioned in the story. (I’ve Those brief moments of crosstalk can make for a difficult radio or television edit if the person interviewing you won’t be heard or seen in the story. You’re giving a live interview, in which long pauses can make you seem slow on your feet.

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Air Canada chief highlights what not to do in a media interview

PR Daily

It’s not uncommon for some executives to lash out during a media interview. On Tuesday, Canada’s The Globe and Mail published an interview in which reporter Trevor Cole asked a series of seemingly fair questions about the airline. Rovinescu’s tone shifted when the executive didn’t like the turn of questioning, prompting him to answer sarcastically and defensively through the remainder of the interview. Trevor, I’m not sure I’m loving the direction of your interview here.

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Get to Know Minnesota Business Magazine: Interview with Editor Steve LeBeau

MaccaPR

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. I like connecting the dots, through interviews with experts who we ask, 'what do you make of this?'". Those PR people who worked in radio, TV, print – they get it. Interviews Media Relations

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Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets.

Pitching 225
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Don't drop the ball when you get this 'gimme' interview question

PR Daily

At the end of most interviews—for print, radio or TV—journalists ask something like this: “Is there anything you’d like to add?”. They’re often so stressed out by the experience that they can’t wait for it to end—so when the reporter asks that final question and signals the interview is nearing its close, they decline the chance to offer another response. Reporters will leave your interview with pages of notes or several minutes of audio or video recording.

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‘The whole person’: Internal publication tells employee stories

PR Daily

What we’ve done recently is focus on more of the personal attributes of people we’re interviewing for stories,” says Deppe. Formerly, the only digital version was a pdf published in addition to the print magazine. When interviewing a team member for a work anniversary, the writer also asks about their family or a favorite vacation spot. Employee Engagement Internal Communications Print Publications

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PR Myth #3 – PR Generates Sales

PR for Anyone

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview.

Pitching 130
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H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history

PR Daily

The content included a video of Trump’s Fox News interview, in which he said that children are “almost immune” to COVID-19. Just hours before, Facebook removed a post from Trump’s main page featuring the same interview for similar reasons.

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Media Interview Tips From Top Journalists

ImPRessions - Crenshaw Communications

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the perspective of the person getting questions. But during this crazy political primary season, interview-watching is a spectator sport, usually starring Donald Trump. In each case, the journalist managed to break through the candidate’s bluster and catch him off-guard, revealing more than most previous interviews put together.

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Pitch Ideas

PR for Anyone

You need to be pitching national publications NOW for stories that will go to print in October. PITCH IDEAS. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this.

Pitching 130
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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Bianchi Biz Blog

These days, we publish our print edition quarterly and focus most of our attention on our website. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to. I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882.

Meeting 75
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Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine

Bianchi Biz Blog

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 76
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Meet the Media: Charles Morris, Senior Editor at CHARGED EVS

Bianchi Biz Blog

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I do a lot of interviews with pros in the EV industry. Offer us an interview with someone with technical expertise.

Meeting 68