ImPRessions - Crenshaw Communications

APRIL 14, 2022

Media lists . We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or beats. We have a Slack channel where we exclusively update our team on media moves, which is a good tactic for updating lists.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

PR people make mistakes every day, especially when it comes to pitching stories to the media. That’s why understanding certain nuances of the media outreach process can mean the difference between a fixable flub and a misstep that compromises the entire pitch or even the team. Given the stakes, a small screw-up can be a disaster.

Pitching 240

Pitching How To Report Radio 240

Remote PR Jobs

SEPTEMBER 25, 2023

On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works. Explain how PR works. How you must position the company or product in the media, for example. What about if it is creating a category and offering something new?

Travel 100

Travel Education Storytelling Company 100

Deirdre Breakenridge

APRIL 23, 2019

For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. Media relations interests me because of the relationships I have personally had with public relations professionals. Others became notorious to me as slow-to-respond, unfriendly, or too pushy.

Infographics 299

Infographics Journalism Television Education 299

ImPRessions - Crenshaw Communications

MAY 2, 2023

Those who work in PR, communications and media are especially concerned. For example, you can type in “story ideas involving cybersecurity,” and ChatGPT will produce a list of angles that might work, or at least get you thinking. In fact, PR professionals are likely to be impacted by generative AI as significantly as any other career.

Retail 156

Retail Video Pitching Technology 156

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? It’s about controlling the narrative.

How To 370

How To Biotechnology Case Study Leadership 370

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

How can we stick to our resolutions a bit longer than that? Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. One answer is to make them actionable.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends.

Tools 232

Tools Radio Trends Pitching 232

The Proactive Report

JANUARY 4, 2023

By Franki Falkow, Content Director, Meritus Media. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible. In a featured snippet, an excerpt from a webpage comes before the listing rather than after it.

Engineering 147

Engineering SEO Google Comparison 147

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. One of your brand’s most valuable resources is your reputation.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Presspage

JUNE 23, 2021

Come up with a list of who should be involved and assign roles to them (accountable, responsible, supporting, consulted, or informed). Come up with a list of who should be involved and assign roles to them (accountable, responsible, supporting, consulted, or informed). You know how to go about everything in there, but you have no time.

Communications 210

Communications Measurement Tools Enterprise 210

The Proactive Report

JUNE 18, 2021

The purpose of PR is to create a favorable climate in which your business can grow and prosper. How to make more sales, be more productive, cut costs and increase the ROI. I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. And we had fun. These are the questions and my answers.

Small Business 213

Small Business Fashion Groups Local 213

PR Fuel

MARCH 22, 2022

Press release distribution can help you reach your target audience. Not sure how to distribute press release materials? First, you need to make sure you’re creating a press release with your target audience in mind. If you neglect to consider your target audience, you won’t choose the right publications.

How To 101

How To Guidelines Writing Pitching 101

Sword and the Script

JANUARY 2, 2024

Social media was blossoming. And the media landscape was evolving. I had a choice: create a new website, or, since I had built a bit of an audience, I could add a services page and turn the blog into a business. Blogs were raging. That next spring I started this blog, largely as a means of professional development.

Blogging 114

Blogging Software B2B Survey 114

Onclusive

AUGUST 22, 2017

For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

OCTOBER 3, 2023

I have a hard time reconciling how private equity funds can pour hundreds of millions of dollars into PR software companies that publicly displays, well, disinterest, in the profession they supposedly serving. The database also has built-in features for list-building and a generative AI feature for pitching.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. To me, strategy has always been about the “how” of accomplishing PR goals. The list of possible tactics is endless, but each falls under the main strategy. The key is usually a winning strategy.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here’s how it works. For more on how PR turns prospects into customers , see our earlier post. For more on how PR turns prospects into customers , see our earlier post. In many cases they support a path to a market leadership position. Influence buyer decisions. The B2B buyers’ journey is famously long-tailed and competitive.

B2B 334

B2B Company Case Study Conference 334

Solo PR Pro

MAY 7, 2024

Yet, we often push our own brand building to the bottom of our priority list. In this blog post, we’ll explore why personal branding is essential for self-employed PR professionals and how it can unlock doors to new opportunities and avenues to showcase your unique skills. Here's why it’s non-negotiable for PR professionals: 1.

Brand 59

Brand Branding Reputation Ethics 59

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. But this requires more than just adding your article to the sea of content, no matter how good it may be.

Media 78

Media System Analytics Privacy 78

Cision

MARCH 7, 2017

Add a crowded marketplace to the mix, and you create a headache for most marketing professionals. How do you make your message stand out when trying to launch a new product just in time for the holiday season? Below are some tips for achieving results similar to AKA Media. Create a multi-touchpoint strategy around your event.

Case Study 197

Case Study Sports Pitching Local 197

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. How does the Overstock PR team fit into the organization? K: How do Overstock PR and content efforts drive growth for the business?

Interviews 223

Interviews Retail Data Engineering 223

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations, press outreach and earned media coverage don’t stop the week after the launch. Here’s how to ensure public relations continues to play a role in your marketing strategy: Amplify your message. Never send out a generic mass email to a list of journalists. Change the tone. Improve your SEO. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. Let them share where they long to go themselves, then show them how the company can make it happen. The answer lies in understanding the evolved traveler.

Travel 78

Travel Consumer Strategy Tourism 78

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. A PR agency is typically brought on to do more than secure media coverage.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. They’re also how we get face time with team members and clients, develop a mutual rapport, and generally show our value. A PR agency is typically brought on to do more than secure media coverage.

How To 156

How To Meeting Case Study Survey 156

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. I’ll walk you through how to turn your unlinked mentions into links. For example, when I was with Siege Media, we could offer it as an ongoing service for some brands, like Shutterfly, because they received 5-10 weekly mentions. What Is an Unlinked Mention?

Brand 62

Brand Branding How To SEO 62

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

Buzzstream

NOVEMBER 28, 2023

Regardless of what you’ve heard, you should always care about how and where you are getting backlinks. And once you know how to find them, you can begin to strategize on how to build them. And once you know how to find them, you can begin to strategize on how to build them. That will never change.

How To 62

How To Google SEO Pitching 62

Prohibition

JANUARY 30, 2024

Meta is removing more ad targeting options from its audiences A common occurrence each year, Meta is yet again removing detailed targeting options from its ad campaigns. This is due to the removed options either being too granular, including topics Meta feels are sensitive or targeting options that are not widely used.

Advertising 62

Advertising Advertising LinkedIn Video 62

Cision

DECEMBER 7, 2017

A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way.

Pitching 298

Pitching Software Construction Writing 298

Cision

JULY 25, 2017

So how do you go about getting quality backlinks and improving your brand’s SEO the right way? Try leveraging the power of earned media. Targeting the Right Media Earns Quality Backlinks. When it comes to backlinks not all sites are created equal. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Buzzstream

APRIL 4, 2024

In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. In my time with Siege Media, I developed a stepwise approach that can find your coverage even in the deepest caverns of the web. So here are my six ways to find media mentions from your campaigns.

Digital PR 62

Digital PR How To Media Google 62

Bianchi Biz Blog

AUGUST 17, 2023

Being an automotive or mobility tech supplier at CES comes with a list of challenges along with opportunities. Being an automotive or mobility tech supplier at CES comes with a list of challenges along with opportunities. But like anyone participating at CES, success relies on planning smart – and early! – But we’re already registered!

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested.

Publicity 334

Publicity How To Agency Product Launch 334