Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Your audience is bombarded with content every day.

Corporate 159

Corporate Groups Local Enterprise 159

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

SEPTEMBER 1, 2015

Roughly 95 percent of the time, the executive gives me an answer rooted in their company’s structure: “We are an association based in Washington, DC that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”.

Media Training 120

Media Training Media Training Interviews 120

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Courtney Filipovich, senior specialist digital planning – United Health Group (nominated by Christy Warner). Amelia Friedrichs , manager, influencer and social engagement, W2O Group (nominated by Katie Schutrop).

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

SEPTEMBER 1, 2015

that represents more than 50,000 small business owners in the United States who are trying to expand trade into foreign markets.”. Many critics have pointed out how slow her group is to respond to natural disasters. That’s not a bad answer, per se, because it communicates real information.

Media Training 120

Media Training Media Training Small Business 120

Cision

JANUARY 13, 2017

We will be looking at the digital arena, writing, internships, mentoring for small business owners in PR and Communication, and showcasing examples of individuals who have succeeded beyond expectations through the opportunities created by PR. Is this population currently not being catered to in PR? How do you see that changing?

Local 120

Local Radio Community Tools 120

Waxing UnLyrical

APRIL 30, 2012

There’s a lot of advice for small business owners to learn to say no. And when launching a business – swamped with to-dos, events, and life – we always need it. I honestly don’t believe the reason small business owners stay small and struggling is because we’re not saying no often enough.

Small Business 93

Small Business eBook Web Local 93

PR Fuel

JULY 19, 2020

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. In order to minimize the costs, you can simply choose the local distribution, and have just as much impact in terms of online posting. What is a newswire?

SEO 94

SEO System Employee Policies 94

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I posed the same question to a small business owner.

Newspapers 73

Newspapers Print Radio Local 73

Waxing UnLyrical

AUGUST 16, 2012

A contest that pits two groups head to head in direct social media feud? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The local tournament. At the start. It worked, too.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

JULY 29, 2015

Constant feedback is preferred; it is said, “don’t beat around the bush, get to the point with this group.” This group likes to accomplish work in group meetings, where their priority is to exchange ideas and divvy up the work load. Take a class or join a local Toastmasters group.

Communications 40

Communications Groups Meeting Small Business 40

OnePitch

JUNE 16, 2022

Unfortunately, due to the nature of my client’s small business, and the expensive quality of the jewelry, it would have been a huge ask of the client to gift this particular item to the celebrity. The stylist, apparently unwilling to take no for an answer, took the piece to a local jeweler, who then created a copy of the design.

Pitching 63

Pitching Consumer How To Meeting 63

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Target groups with thoughtful content . Facebook Groups are ideas for locating a specific audience and directing commentary on relevant topics to its members. Since Facebook changed its algorithm in 2018, the newsfeed has prioritized posts that inspire back-and-forth discussion, which include posts from Facebook Groups. .

B2B 344

B2B Facebook LinkedIn Small Business 344

Waxing UnLyrical

MAY 20, 2011

I miss the excellent speakers and camaraderie, but Debbie’s tweets allow me to maintain a connection to the group and continue learning from my desk 230 miles away in New Jersey. And I’m going to stress that as much as this is valuable for PR pros, it’s equally valuable for small business owners.

Resources 100

Resources eBook Social Media Conference 100

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. While I have great respect for these two organizations, they are not local to my search.

Google 101

Google Nonprofit Engineering SEO 101

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. There is no magic formula for a PR crisis team, but it should be a cross-functional group of individuals who have different expertise. What is Consumer Sentiment? Track media coverage and online mentions.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bad Pitch Blog

APRIL 15, 2007

The plug and play solution uses widgets to connect users into SwapCircle communities; groups dedicated to the swapping of goods and services around common interests. SwapCircles can be focused on hobbies, shared interests, geography, or even offline groups. Users can swap, sell or buy items or services within a trusted circle of users.

Pitching 40

Pitching Web Community Resources 40

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility.

Publicity 70

Publicity Small Business Advertising Advertising 70

Waxing UnLyrical

DECEMBER 6, 2010

Social is great, but I dont want to limit myself there when there may be a pool of small businesses right outside more door. They just a ssume they need a Facebook page and a Twitter page and a LinkedIn group. Time was, IABC ruled my life (especially this year, since I was president of the local chapter). but "why?".

Facebook 84

Facebook Twitter Social Media Blogging 84

Cision

JANUARY 16, 2017

The key phrase is “similar businesses.” ” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. It may apply to similar businesses, though. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! . That’s not something that can happen overnight.

Local 94

Local Course Community Interviews 94

PR Fuel

NOVEMBER 2, 2021

What’s more, most PR companies offer these packages to small business owners. Look at your other options if a press release newswire can’t get you both local and international coverage through different outlets. Are your core audiences in the local, regional or national markets? By Industry.

Writing 52

Writing System Automotive SEO 52

Victorious PR

FEBRUARY 22, 2023

Plus, your team will have access to THREE group coaching calls per WEEK with all the departments that make up our Victorious PR machine: Your team will meet with our Head of PR, Brand Strategist, Editor in Chief, Social Media Manager, And, even ME. and Wall Street Journal just BEGGING us for a quote from a small business owner just like you!

Publicity 52

Publicity Video Pitching Google 52

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. Working with small groups also gave you the opportunity to dig in and do the actual work. Tell us about your current role at Pediatric Home Service?

Meeting 0

Meeting Social Media Employee Pinterest 0

MaccaPR

JUNE 3, 2014

Catherine and I met last year at HubSpot''s Inbound conference during a Minneapolis user group meet-up in Boston. is to attract small business owners. We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.”

Marketing 91

Marketing Small Business Interviews Internal 91

Burrelles Fresh Ideas

JUNE 13, 2023

For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges. Conclusion Small businesses can achieve remarkable PR results without spending a fortune on advertising or public relations agencies.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

SEPTEMBER 18, 2020

It's not the whole solution - long-term, systemic change is required - but professional coaching can transform the careers (and experiences) of people from demographic groups that remain under-represented in PR, particularly at a senior level. My chapter offers coaching as part of the solution.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

AUGUST 26, 2015

CMO at The Steveology Group. CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and the New York Times best-selling author of “Likeable Social Media” and “Likeable Business” Is there a #SocialMedia #genderdivide ? — Jason Falls (@JasonFalls) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JANUARY 14, 2016

The fact is, both of these networks can prove to be worthless from a marketing point of view, particularly if you are a small business and your service or product isn’t too exciting. WhatsApp is being used by thousands of local small businesses in other parts of the world. Vine for Marketing.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR Fuel

OCTOBER 16, 2018

Consumers and members of the media like to know who they are doing business with. Including a company history, whether it be a biography of your business or a timeline of important events, is useful. For small businesses, it’s always nice to know who started the company and why. And don’t forget local promotions.

Web 40

Web Pitching Local Report 40

Bad Pitch Blog

MAY 20, 2010

Snack-Sized Content: From short URLs for easier sharing to links to very specific content based on my needs, you’ll notice in the pitch below that while Jennifer could create a news release and blast it out, she creates a pitch and groups together information to make it more of a palette of relevant content from which I can plug and play.

Pitching 49

Pitching Fashion Report Twitter 49

Waxing UnLyrical

APRIL 2, 2016

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards.

Strategy 40

Strategy Case Study Community Creativity 40

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Outdoor and transit print a much small number, each of which will be viewable by many people The key difference is direct vs indirect exposure. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52