Buzzstream

MAY 9, 2018

The top 5% of groups conducting outreach are able to consistently get 40% or higher reply rates across their campaigns. Groups that send outreach using only templates with merge fields receive an average reply rate of 16%. if a group personalizes in an irrelevant or cursory way, and boosted by an average of +10.7% Key Takeaways.

Data 120

Data SEO Groups Pitching 120

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. While your original content may have performed well with a specific group, reworking it for another audience can expand reach. Reframe it for a new audience. Find a timely twist.

Content Marketing 162

Content Marketing Infographics SEO Video 162

Cision

JANUARY 16, 2017

Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Adobe is straightforward about their customers being the source of their data and conclusions, and despite this, however, their customers may not be a broadly applicable group.

Data 120

Data How To Retail Ethics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP.

Agency 136

Agency Analytics Creativity Social Media 136

ImPRessions - Crenshaw Communications

JULY 18, 2017

For retail app client Retale, we look at the different ways shoppers connect with stores to find trends. For example, Trulia interviewed homeowners on “home ownership regrets” and found, somewhat unexpectedly in the era of the “tiny home trend,” that over 33% of homeowners wish they had gone with a bigger purchase.

Survey 136

Survey How To Construction Data 136

Cision

JUNE 23, 2016

With insights into a niche group like Cubs fans (who still love their team even though it hasn’t won a championship since 1908!), Likewise, knowing someone’s interests can help direct sponsorship or marketing efforts. you can create content that connects and persuades more deeply than ever before.

Enterprise 200

Enterprise Infographics Software Mobile 200

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend. Infographics.

Digital PR 170

Digital PR Industry Strategy Film 170

Burrelles Fresh Ideas

JUNE 13, 2023

For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

JANUARY 3, 2019

During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data. s Brittni Kinney talked about content trends and what they’ll mean for our industry in 2019. Best of luck in 2019! ??.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. Cool infographics. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics. That is a lot of clutter, noise and competition. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

PRSay

MARCH 9, 2018

Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget. Some even offer the option to target specific websites or publisher groups, although those options tend to increase the cost of a campaign. Sound daunting? Actually, it’s quite easy.

Infographics 102

Infographics Fashion Advertising Advertising 102

Contently - Strategy

APRIL 14, 2021

Instead of planting cookies on individuals’ browsers, Google now plans to roll out a Federated Learning of Cohorts (FLoC) model, which will use artificial intelligence to place users into groups based on common interests gleaned from their browsing behavior on Chrome. What will change for brands.

Privacy 96

Privacy Google Advertising Advertising 96

PRSay

MAY 30, 2018

You’re more often going to have infographics and graphs do much better on LinkedIn, whereas everyday stuff may play better in the Twitter and Facebook space,” said Elisa. Despite the profound value of digital, a pain point for many organizations is staying on top of trends. “We The four panelists ?

Strategy 60

Strategy Communications Case Study Data 60

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Discover new ideas amid detailed coverage of emerging trends and opportunities. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Share Tweet Share. Ragan’s PR Daily. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

MaccaPR

OCTOBER 10, 2022

While sitting in on a panel hosted by a group of micro and macro-level influencers See above: A photo taken from The Grit & Polish Blog, where they highlight a mistake they made in their bathroom remodel. Highlighting failures. Short form video isn’t everything. Long form video shouldn’t be forgotten.

Conference 62

Conference Marketing Instagram YouTube 62

Cision

AUGUST 6, 2015

Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 Read the full-length white paper or check out the infographic below! million people traveling daily.

Travel 120

Travel Technology Airlines Wireless 120

Buzzstream

MAY 19, 2022

You can also go with keywords like: YOUR INDUSTRY + trends. ” When we Google “coffee data,” I see NCAUSA’s National Coffee Data Trends Report. Reddit has subreddits for every imaginable niche, and they also have a r/polls subreddit that allows you to poll groups of people. YOUR INDUSTRY + facts.

Survey 91

Survey How To Reddit Pitching 91

The Proactive Report

AUGUST 5, 2016

Although there is some cross-over, each social site appeals to a somewhat different group. Trend to Watch: Sharing News on Social. Infographics are liked and shared on social media 3X more than other any other type of content. LinkedIn news consumers are more likely to be high earners and college educated.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. Emerging trends are highlighting a variety of perspectives about content marketing. So the more you know about your target audience, the better chance you have of creating meaningful content which speaks to individuals, not just groups. Common ones include: Blogs. White papers. Case studies. Generators/Calculators.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Create social-friendly videos and infographics. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. It’s not the only study to point to this trend. Additionally, The Next Web pointed to Sprint, Netflix, and, L’Oreal, among others.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. CMO at The Steveology Group. Top 50 lists serve multiple purposes beyond just giving kudos where it’s deserved.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'

Measurement 60

Measurement Communications Crisis Management Training 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

AUGUST 23, 2016

It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere. To achieve a better understanding of multimedia’s impact on the internet, we organized a discussion group and invited some of the leading experts in the field.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere. To achieve a better understanding of multimedia’s impact on the internet, we organized a discussion group and invited some of the leading experts in the field.

Video 60

Video Financial Infographics Web 60

Sword and the Script

DECEMBER 13, 2016

Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar. For example, if your business released a statistically significant survey or data-rich industry trends report, a webinar that breaks down what it means would be useful.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

MAY 17, 2018

This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Reach new audiences by using popular industry hashtags (you can use tools like Hashtagify to identify what’s trending). Or make it more interactive? Promote on social media.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Beyond PR

AUGUST 12, 2016

Start by dividing audiences into broader groups like prospects, influencers and customers. More than half of the journalists surveyed in this year’s State of the Media report named multimedia as one of the top three media trends. Or take the most important statistics from your research to build an infographic.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Shift Communications

MAY 14, 2015

I chose the first two based on the trend of their more traditional “hard goods” historic product sets transitioning to blend with more service oriented offerings (defense with intelligence software, medical device via the Internet of Things (IoT) aspects). Social was tied to most of these posts for two of the three companies.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

FEBRUARY 3, 2016

Canva provides free templates for social media posts, blogging and ebooks, infographics, events, ads and other marketing materials. We use it to stay current on trending topics by industry, and to evaluate what’s resonating and what’s not. You can invite co-workers to collaborate and message privately or in a group setting.

Tools 40

Tools Marketing Google eBook 40

Beyond PR

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. Cool infographics. Deep learning technology that is woven into Facebook’s suggestions, Newsfeed algorithms, and trending topics. Your business is not immune from this level of competition. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Doctor Spin

JANUARY 5, 2024

In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Engages in online forums and discussion groups focused on sustainability. Social Networks: Daily activity on Facebook (especially in groups), Threads, and LinkedIn.

How To 52

How To eBook Corporate Groups 52

MaccaPR

MAY 20, 2015

In fact, she said four mega trends are disrupting the food industry, which will change the ecosystem of where we live, buy food, and eat.” With the permission of Just Dish, I’d like to expand upon those four mega retailer trends. Mega-Trend #1 – Set It and Forget It Food. Mega-Trend #2 – The New Scratch Cooking.

Trends 48

Trends Marketing Retail Consumer 48