Cision

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

SEPTEMBER 15, 2021

So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

JANUARY 3, 2019

Catch up on what you missed before you set your marketing intentions. 12 Ways to Apply Structure and Meaning to Marketing Data. During a HubSpot User Group (HUG) meeting, PR 20/20’s VP of Strategic Growth, Keith Moehring ( @keithmoehring ), discussed how marketers can unlock the true potential of marketing data.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. Likewise, knowing someone’s interests can help direct sponsorship or marketing efforts. you can create content that connects and persuades more deeply than ever before.

Enterprise 200

Enterprise Infographics Software Mobile 200

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. For content generation and syndication. 68% Of Marketers Want To Know How To Create Better Visual Content [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 66

Publicity Small Business Advertising Advertising 66

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Gen Z is sliding its way into media audience markets, so make sure you’re ready to engage with this new demographic: 5 Tips to Effectively Engage Generation Z. Discover new ideas amid detailed coverage of emerging trends and opportunities. Entrepreneur.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. You can also go with keywords like: YOUR INDUSTRY + trends. YOUR INDUSTRY + facts. Once per year?

Survey 90

Survey How To Reddit Pitching 90

The Proactive Report

AUGUST 5, 2016

Although there is some cross-over, each social site appeals to a somewhat different group. Trend to Watch: Sharing News on Social. Content with relevant images gets 94% more views than text alone. Infographics are liked and shared on social media 3X more than other any other type of content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

DECEMBER 13, 2016

In my experience, the webinar organizers in marketing tend to be focused on logistics and immediate marketing goals and simply don’t have the bandwidth to think about anything else. Yet if marketing gets the content and PR functions involved, these groups can help drive far better results – before, during and after – a webinar.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

AUGUST 12, 2016

Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. The right content starts with understanding who makes up your audience. Start by dividing audiences into broader groups like prospects, influencers and customers.

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Beyond PR

JUNE 2, 2017

This also means there will be a growing group of competitors to add to the 1 billion websites that have residence in cyberspace. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. It’s a growing trend and it is definitely impacting the practice of PR. 59% od companies surveyed late last year say hiring of content marketing is imminent. So their first goal was to have a sizable group they could engage with to gather data.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

Source: PR Academy annual qualification trends survey. Assemble a workshop from a diverse group. Invite senior managers, accounts team members, junior execs, designers, planners… the more diverse the group, the more interesting the results. Solving these issues won’t happen during billable hours. Where do you start?

How To 60

How To Software System Employee 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to the Nielsen Norman Group, you’ve got 59 seconds to capture a website visitor’s attention. Do’s and Don’ts of a Successful Online Newsroom.

How To 48

How To Media Print Real Estate 48

Waxing UnLyrical

AUGUST 17, 2016

He’d like to make multimedia more accessible, and the way to do that is through measurement: Q1 #measurePR I’ve seen many small groups shy away from multimedia because they can’t measure success. Heidi pointed to the “infographics just because” problem: A4. Also, infographics 4 the sake of infographics.

Measurement 40

Measurement Infographics Tools Data 40

Cision

JULY 26, 2016

Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation instead of trying to play catch up with trending hashtags and news stories. It’s a representative sample of a population group that is monitored on social media, keying in on specific issues.

Media 120

Media Viral Comparison Social Media 120