Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Google Databoard : Everyone knows about Google Analytics , but not as many communications professionals know about Google Databoard. Google has a lot of research to share with you.

Communications 383

Communications Tools Google Resources 383

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Journalists rely on visual assets.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

SEPTEMBER 27, 2023

The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. Google Perspectives: Unveiling Authentic Narratives Google Perspectives offers a unique lens through which to view the collective voice of real individuals.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child. You may think you’re too old for fairy tales and stories, but think again. There has to be a quest.

Storytelling 40

Storytelling Travel Brand Branding 40

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. Let me know on Twitter at @chrisharihar.

Privacy 156

Privacy Advertising Advertising Data 156

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. There are lots of tools available to both visualise data as well as report on it - in the latter case, Google Data Studio is an obvious choice. Google search volume has emerged as the key proxy measure for tracking awareness.

Google 119

Google Data Government Social Media 119

PRSay

JULY 9, 2020

NBC News report, “ Current and ex-employees allege Google drastically rolled back diversity and inclusion programs.”. My hope is that as storytellers we can use our collective voices to speak up and stand up for what is right. Follow her on Twitter @laarnid1.

Community 160

Community Communications Transportation Employee 160

Cision

JULY 10, 2015

New Launches: Yahoo expands its fantasy sports service with daily games and bets ( CNET ); Google launches commuter carpooling service in Israel through Waze ( USA Today ); The Washington Post launches new app designed especially for individual devices in mind ( The Washington Post ). Anyone else having a weird day, or…? sIZ0Ljzh9J.

Reddit 120

Reddit Fashion Sports Media 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. Check out (and follow) Buffer’s Twitter list, SM Thought Leaders , for more. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

APRIL 27, 2017

Determine the value of your content programs: Content marketing is the most powerful brand storytelling tool that marketing and communications teams have in their toolkit. People are searching for answers, whether by Google, Alexa or some other artificial intelligence (AI) tool yet to be invented.

Data 264

Data Leadership Tools Advertising 264

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. The majority of today’s digital marketing dollars are allocated to paid media — mainly Facebook and Google. Follow him on Twitter @cglynch. In the process, I became a software product nerd.

Software 0

Software Media Leadership Journalism 0

PRSay

OCTOBER 10, 2019

In putting this together, consider you’ll need to be able to: Interface with MarTech and AdTech platforms: You need to be able to track behavior across the internet, including everything from Google analytics to marketing automation systems and more. This can be any combination that works with your particular team.

Media 102

Media Storytelling System Technology 102

Waxing UnLyrical

AUGUST 11, 2014

. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. In this guest post for Jay Baer s Convince and Convert, Julie Neumark examines three TED talks bypeoplewho (may)have mastered the secret of storytelling.

Storytelling 87

Storytelling Privacy Resources Web 87

Presspage

AUGUST 10, 2018

When it comes to Healthcare PR, storytelling is incredibly important. People first tend to address medical related questions by doing a Google Search: Why do I have bruise on my arms? Embrace the power of storytelling. In this article, we outline steps you can take to build a successful healthcare newsroom. Expand your content.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Google Strives to Squeeze the Technical Gamesmanship out of SEO.

Industry 60

Industry Storytelling Journalism Corporate 60

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Research reveals that most users will watch a video on Twitter if it’s 30 seconds or less. Twitter videos should always feature trending, relevant hashtags.

Video 62

Video Social Media Instagram Media 62

Rock the Status Quo

SEPTEMBER 23, 2015

Experts are now available with the click of a mouse and five seconds of social media searching, and Google happily delivers free education on any topic we can possibly conceive of. Thirty-six Twitter chats!! At least the days of Twitmo Twitter jail are long gone!). Should you launch a Twitter chat of your own?

Twitter 100

Twitter Social Media Resources Google 100

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Facebook and Google account for almost 60% of the online advertising market. The #AIinPR hashtag on Twitter is also worth following for insight. ??

Print 60

Print Storytelling Newspapers Advertising 60

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Google Analytics can also help you track website traffic and user behavior. You can connect with him on Twitter , LinkedIn , or elsewhere. You can use analytics tools provided by video hosting platforms (e.g.,

Video 88

Video Publicity Marketing Analytics 88

PR Job Coach

NOVEMBER 12, 2015

hare on Twitter As POTUS Rona ld Reagan once coined, "There you go again." Just take a gander above to see it and Google it to see how many articles have been penned. Just in the last two months, we have seen PR case study after case study giving evidence to the Law of Good Intentions going horribly awry.

Case Study 100

Case Study Enterprise Corporate Study 100

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Telling a story – sharing your experiences and giving examples- allows viewers to experience emotions, which will make you memorable (think about the Google Ad in Super Bowl LIV). Currently, on Twitter there are something like 6,000 tweets/second.

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

JUNE 23, 2019

More than half of the impressions generated on Twitter include an image or video. Meeker calls out the use of edited and curated images as a means of storytelling. 63% of US adults actively try and limit usage leading Apple, Google, Facebook and YouTube to launch time tracking features. #8 billion daily active users.

Report 81

Report YouTube Privacy Web 81

Cision

APRIL 1, 2016

The same idea has been discussed on Twitter. Visual storytelling and organic content are predicted to be the two fastest growing ways to reach an audience in 2016. Google+ couldn ’ t crack it. They always come back. Actually, they never leave. This time the proposed change is a non-chronological timeline.

Instagram 120

Instagram Wikipedia Privacy Policies 120

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. The Forrester report notes that a branded community is a better solution because a Sony Playstation microsite gained 4.5

Facebook 167

Facebook Real Estate Analytics Report 167

Stephen Waddington

DECEMBER 15, 2021

Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet. The internet itself has been disintermediated by huge companies, notably Google and Meta. They have a combined following of 59 million across Facebook, Google and Twitter. It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128

Ishmael's Corner

FEBRUARY 16, 2015

As part of the due diligence process, B2B buyers depend on digital sources, often starting with that trusty rectangle called Google Search. Which explains the numerous B2B companies deploying Facebook and Twitter as their social media strategy. Here’s another to way to look at the social media sphere.

B2B 60

B2B Social Media Company Media 60

Communications Conversations

AUGUST 18, 2015

We may see Twitter Zero yet this year. The Next Gen of Wearables/VR Will Significantly Impact Storytelling. Yeah, I know Google Glass is on the shelf. it behooves us all to be ready and knowledgeable about how to use the tech as a storytelling tool. Instagram Zero in 2016? We saw Facebook Zero in 2015.

Trends 60

Trends Storytelling Instagram Content Marketing 60

PR Job Coach

NOVEMBER 3, 2010

Companies and recruiters are heading straight to Google, Bing, Blekko and other search engines to see what you are truly up to and how large is your web footprint. So employ the art of storytelling in your blog as a way to make it interesting and compelling. Set up a “Topic-based Twitter” moniker. Employ the best of Google!

Engineering 176

Engineering LinkedIn Google Insurance 176

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. This is why at Google we’ve created the Analytics Academy and continue to release new, free open online courses to help marketers keep their measurement skills up to date.” Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. I think some people might remember Google Reader?—?I

Technology 120

Technology Analysis Data Tools 120

PR in High Definition

NOVEMBER 17, 2017

Twitter has also just launched an Advertising Transparency Centre after its potential role in helping to promote Russian-backed content. This centre lets users view all the ads running on Twitter, making it public knowledge as to who buys what ads and even letting users report ads that they simply don’t like.

Policies 72

Policies Facebook Advertising Advertising 72

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. With our Facebook ads now live, we monitored their performance in both Facebook Business Manager and Google Analytics to make sure everything was running smoothly.

Advertising 36

Advertising Advertising B2B Facebook 36

Shift Communications

APRIL 23, 2015

For us here at SHIFT, it’s a key part of what we mean when we talk about data-driven PR ; in fact, it’s the driving force that led us to seek out and attain Google Analytics™ Certified Partner status. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. The beauty about Twitter is that you don’t need to be “friends” with someone before you start interacting with them. No, that doesn’t mean I don’t like my friends or family.

Meeting 40

Meeting Communications Marketing Community 40

Konnect Agency

JUNE 8, 2022

Konnect’s website refresh focused on storytelling through simplicity. If a user types “Web Development Agency” or any phrase for that matter, into Google, 75% of them won’t even click to the second page of search results. Being desktop friendly and mobile friendly is a must.

Brand 52

Brand Branding Mobile Analysis 52

Waxing UnLyrical

MARCH 14, 2016

What You Can Learn About Storytelling from Charity Water. Twitter Facebook Google+ LinkedIn Monday Roundup: Hook Your Audience. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase,” says Ashley Zeckman as she shares examples of smart email campaigns that hook you.

Storytelling 40

Storytelling Banking Training Writing 40