Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Hospitals also look for recognition at the local level. Vice President, Marketing Technology.

Healthcare 60

Healthcare Analytics Google Local 60

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. This shift demands a more natural, conversational tone in content.

SEO 84

SEO Mobile Engineering Ethics 84

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous.

Technology 60

Technology Content Marketing Social Media Facebook 60

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Stephen Waddington

OCTOBER 18, 2018

It’s an approach rooted in PRs and listening to the local environment. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool. Shared document environments such as Google Documents or Office 365 are a good interim solution.

Tools 203

Tools Web Banking Wikipedia 203

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. For instance Google and Microsoft both have large data centers in Finland. For the original blog, please visit here. Flow has done extensive environmental work.

Radio 59

Radio Pinterest Television Government 59

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. The Daily Telegraph has the full story.

Ethics 62

Ethics Google Banking Radio 62

The Resolution Blog

SEPTEMBER 25, 2018

Available on… iTunes , Google Play , Overcast , or Stitcher Tuesday?—?#FuturePRoof Available on iTunes , Android , Email and Google Thursday?—?Marketing from tools to use, to Facebook for business, local SEO, GDPR and using data to create data-driven personas. Available on iTunes Friday?—?The

Google 120

Google SEO Local Data 120

Flack's Revenge

OCTOBER 22, 2014

Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S. There is a rich collection of media in China and other countries, and a growing focus and interest on business and technology news. You can get by with great U.S.

Government 214

Government Agency Mobile Technology 214

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. Sustainability awards reward the best ESG performance of companies. We publish new episodes every other Thursday.

Company 59

Company Report Government Local 59

Newsfile

FEBRUARY 27, 2024

Associated Press (AP) Thomson Reuters Bloomberg News Bloomberg Terminal Refinitiv Eikon FactSet Dow Jones News D ow Jones Factiva Apple News Google News Yahoo! Navigating AI-Driven Press Release Distribution on Apple News, Google News and Yahoo These AI-driven platforms are reshaping how news is consumed online. Finance (Yahoo!

Financial 52

Financial Media Analytics Data 52

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Shift Communications

FEBRUARY 20, 2019

All of these can be used to research industry trends and current news: Google News. Google Trends. Google News. If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

The Hoffman Agency

OCTOBER 4, 2023

I discovered a city of many faces – where there’s everything from skyscrapers serving Singapore slings to hawker centres bustling with locals. So, I’ve been using the Google Translates camera feature A LOT to navigate the local cuisine. It connects the dots and spreads investment across markets like Indonesia and Malaysia.

Travel 36

Travel Local Software Technology 36

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. He gets most of his leads from one source: Google. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

PR Fuel

DECEMBER 10, 2020

They may also be interested in local business success stories. Another journalist might want a story about how a grant helped you upgrade technology. If you’re pitching to local media, then think about the local angle. A local journalist may not be interested in news from the Asian market. Does anyone else care?

Media 52

Media Local Newspapers Pitching 52

PR in High Definition

NOVEMBER 29, 2021

We’ve all heard of Google Translate fails, such as the PR disaster caused by Amazon’s errors in cultural sensitivity when first launching in the Nordics. Comms professionals must learn from locals and truly understand a region’s nuances before attempting to launch campaigns there.

Film 62

Film Travel Television Local 62

Prohibition

JANUARY 17, 2022

While some fear new technology and its influence on the world of PR, others embrace it. According to a survey, the use of Facebook and Twitter as news sources is increasing, as Britons actively seek information about local and national news from these online media sites using their social accounts. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Scott Public Relations

OCTOBER 31, 2018

You can even explore this information for local races where you live. If, for some reason, you didn’t receive a sample ballot in the mail from your local election authority, Ballotpedia can fill the void. You can even get really deep in the weeds and find information on very local elections like school boards.

Tools 45

Tools Insurance Insurance Local 45

Stephen Waddington

JUNE 23, 2019

63% of US adults actively try and limit usage leading Apple, Google, Facebook and YouTube to launch time tracking features. #8 8 Splinternet: multiple internets The internet is fracturing along the lines of platforms and local regulation. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Landis PR

SEPTEMBER 18, 2023

Organizations are still hosting events to meet business goals but in a more responsible way, but now we are planning with consideration about how the event will impact investors, partners, and attendees, but also its workers, the local community, and the planet. We publish new episodes every other Thursday.

Government 69

Government Measurement Groups Corporate 69

Scott Public Relations

SEPTEMBER 26, 2018

Third-party vendors often cannot access a patient’s medical record, do not consult with their regular physicians, and may be unfamiliar with resources available locally to patients. Providers need access to evidence-based research on the best practices for telehealth technology.

Healthcare 40

Healthcare Insurance Insurance Guidelines 40

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. There’s the technology issue. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. DarwinAI applied explainable AI technology to build new ways to identify COVID-19 infections faster.

Healthcare 52

Healthcare Small Business Resources Data 52

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. 7) Press releases, oh, press releases.

Survey 102

Survey Report Media B2B 102

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. You can also activate Google alerts on mentions about your competitors. If you run a small business, local media can help you reach your target audience. Focus your research on competitors’ campaigns, websites, and LinkedIn pages.

Creativity 110

Creativity Data Measurement Product Launch 110

Presspage

DECEMBER 18, 2017

In parts 1, 2, and 3 of this series on ‘optimizing your newsroom for global audiences,’ we discussed the importance of ensuring your newsroom was accessible, providing approachable contacts, and ensuring you localize content as much as possible. Clearly indicate in the page’s code that it is designed for mobile.

Mobile 60

Mobile SEO Web Google 60

Scott Public Relations

APRIL 2, 2020

When they were away at college, we sent them their mail-in ballots and information on local candidates that were on the ballot. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

Buzzstream

MARCH 26, 2020

YouTube is the second most visited website in the world only after Google. Google is constantly identifying Youtube viewers and categorizing them. The first is using Google search and YouTube search to type in your keywords and find a list of influencers you could pitch to. . You can do this in two ways. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Google has published a tool to help understand search trends during the crisis. Our local BBC news programme and even the national idents are based on clips from social media. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Waxing UnLyrical

AUGUST 14, 2013

But one of the most interesting applications I’ve seen to date has been with state and local political press agents. Prior to state and local politicians leveraging electronic content management (ECM) technology, I was informed that senior press officials were frequently called on after-hours to retrieve and review archived statements.

Big Data 81

Big Data Government Local Data 81

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. To truly digest new information, we have to Google. If we’re reading an article with terms we don’t understand, we Google them until we have enough context to actually “get it.”.

Industry 58

Industry Insurance Insurance Resources 58