ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. Voice searches also often have a strong local intent, such as finding nearby businesses or services. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

JULY 25, 2018

A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The post When they hear “news,” most people think “fake”—except for local news appeared first on Agility PR Solutions.

Local 94

Local Survey Journalism Google 94

Agility PR Solutions

NOVEMBER 19, 2023

According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions. Can’t remember?

Reputation 110

Reputation Brand Branding Local 110

The Hoffman Agency

NOVEMBER 13, 2023

From a quick Google search (once IT had set up my VPN … the site is blocked by China’s Great Firewall ), you can get a flavor of the tech stories we see in the U.K.: The post Visiting Hoffman in China — a global agency, locally relevant appeared first on The Hoffman Agency.

Local 36

Local Agency Government Travel 36

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

5W PR

JUNE 3, 2019

This approach comes in handy when it comes to utilizing Google Ads and the targeting ability they provide to businesses in need of new customers. Google Ads are separated into two categories, each with its own target and strategy. Google Ads has made the use of their service as simple as possible for marketing professionals.

Google 68

Google How To SEO Local 68

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Google translate is not your answer when you want to target a foreign audience, even as it continues to advance. SCHEDULE A DEMO.

Local 65

Local How To Internal International 65

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

Marketing 264

Marketing Small Business Local Google 264

PR for Anyone

APRIL 21, 2020

Part One of ‘Public Relations Management First of all, you have to think about your local market. That being said, there is a huge opportunity to stand out locally. But start really watching your local news. You can even Google on the latest updates. You need to spend time on Google and concentrate locally.

Industry 189

Industry Local System Google 189

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). Just Google, “AARP magazine covers” and see what’s there.

Real Estate 130

Real Estate Publicity Television Local 130

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Hospitals also look for recognition at the local level. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

The Hoyt Organization

JANUARY 25, 2024

Invest In Local SEO Local SEO refers to enhancing your online visibility to connect with customers in your geographical area. Whether it’s a search for specific products you sell or services you provide, local SEO ensures you’re not missing out on potential customers right in your backyard.

Strategy 102

Strategy Brand Branding SEO 102

Maxim Behar

DECEMBER 16, 2021

PR expert Maxim Behar and psychologist Mladen Vladimirov commented on the most googled names by Bulgarians for 2021, the discussion took place in the studio of "Bulgaria this morning", and focused on the likes of Kiril Petkov, Juliana Gani and the Covid vaccine. The failure of the sociology of the last election was more than obvious.

Google 52

Google Engineering Sports Comparison 52

Cision

AUGUST 15, 2017

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well.

Pitching 319

Pitching Television Media Social Media 319

ReimaginePR

SEPTEMBER 9, 2021

Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results. There are certain topics where Google allocates a substantial chunk of SERPs for video results. 4 Location For Local SEO. In this post, we are trying to simplify it. Let’s jump right in.

YouTube 156

YouTube Video Corporate How To 156

The Hoyt Organization

OCTOBER 24, 2023

Google is the industry leader in search, not by chance, but due to its commitment to innovation. Now, Google has again decided to lead the pack by embracing the era of Artificial Intelligence, introducing its novel concept of Search Generative Experience (SGE). What Is Search Generative Experience? Click here for more information.”

Marketing 95

Marketing SEO Google Advertising 95

PR for Anyone

SEPTEMBER 1, 2021

A simple google search will give you ideas. And then, on the local level, I want you to think about what’s happening in September. Do a little Google search. Watch and see how my client landed in the media using this topic. It’s back to school. The kids are wearing masks. I’ll give you an example.

Pitching 130

Pitching System Google Local 130

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 101

Google Nonprofit Engineering SEO 101

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

JULY 26, 2022

Its reporters have used NewsWhip data to see how certain topics, such as the war in Ukraine and the Uvalde mass shooting , have trended over time, and it’s now built a Google Trends-powered dashboard to get more insight into the election issues Americans are talking about. . What voters care about will change district to district.”.

Data 78

Data Trends Google Local 78

PR for Anyone

OCTOBER 11, 2021

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. A simple Google search can help you find more. One important thing to note is the media calendar. Here are a few ideas to get you started.

Real Estate 221

Real Estate Pitching How To Television 221

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. and the almighty Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. A great example is Google Analytics. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews?

Policies 101

Policies Construction Reputation Privacy 101

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. That will never change.

How To 62

How To Google SEO Pitching 62

PR for Anyone

MAY 22, 2020

I use a Google doc for tracking pitches and also keeping track of my top journalists. Keep track of everything you send to journalists in your Google doc, whether it’s a pitch or a note or sending them information about another expert or a different story idea. This week I want to talk about a tracking system. They move around a lot.

Pitching 130

Pitching Media Google Case Study 130

Contently - Strategy

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. For example, according to Ahrefs, “dog groomers” attracts 86,000 searchers a month in the USA and it needs 123 or more quality links to rank on page one of Google SERP.

SEO 132

SEO Google Internal International 132

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

According to a Google/KPMG report , 60% of Indian internet users claim that limited Indian language content is a barrier to adoption of digital services like news and online payment. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments.

Mobile 156

Mobile Local Technology Trends 156

Cision

MARCH 7, 2017

To search for influencers, use your own network and do some research on Google, but that can only take you so far. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. By doing so, they gave local reporters a unique angle for a compelling story.

Case Study 197

Case Study Sports Pitching Local 197

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Remember that Google is a question search engine. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

Stephen Waddington

JUNE 13, 2019

The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. Sustainability awards reward the best ESG performance of companies. We publish new episodes every other Thursday.

Company 59

Company Report Government Local 59

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Policies 59

Policies Publicity Community Construction 59

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. This shift demands a more natural, conversational tone in content.

SEO 84

SEO Mobile Engineering Ethics 84

Stephen Waddington

JANUARY 12, 2022

Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade.

Report 122

Report Media Journalism Privacy 122