Solo PR Pro

MARCH 14, 2023

So, you’ve decided to start your own solo PR business. Striking out on your own can be overwhelming as you are faced with a myriad of decisions. You have likely collected volumes of information about starting and running a business, and now you are not sure where to start. Update your LinkedIn profile.

Tools 52

Tools Banking LinkedIn Meeting 52

PRSay

MAY 10, 2019

Here are five tips on how to make your writing resonate with readers. Loosen your language. Most readers want you to talk to them, in the second person, explaining your points as if you’re speaking face-to-face. Just make sure your copy is clear, concise and compelling. Choose a single compelling theme.

Employee 158

Employee Writing Training Social Media 158

Sword and the Script

JUNE 27, 2023

B2B marketing tends to be quick to critique messages they get from SDRs, but the fact is this team is an important link between sales and marketing. With that in mind, it’s worth examining the relationship your own marketing shop has with the SDR team. quality conversations” per day; prospects require on average 11.3

B2B 81

B2B Marketing Survey Groups 81

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Building relevant , quality links naturally is always the best way to go. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 167

Technology Publicity Software Pitching 167

Cision

AUGUST 30, 2016

Is it time to show your scenario plan some love? Here are 10 tips for keeping you go-time ready. Open that document up and marvel at your smarts! You can’t know what’s missing or needed if you aren’t familiar with your current scenarios and action steps. Keep your eyes peeled. Keep your eyes peeled.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

FEBRUARY 16, 2016

The road to successful PR isn’t straight. Here, Travis Taylor, executive vice president of Fineman PR, discusses his uncommon path to a career in PR, the need for continuous improvement and the gratification of being a mentor. How did you get your start in PR?

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. In this article, we’ll cover some of the elements of GA that are most beneficial for PR teams.

Analytics 154

Analytics Google Measurement Data 154

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Rock the Status Quo

JULY 30, 2014

For many people, PR metrics leave them completely confuzzled. The trick is to focus on metrics at THE BEGINNING of your campaign, project or initiative – not the end. Create your content or campaign with your end goal in mind and figure out a metric that works. Bamboozled. Too confused to see straight.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Cision

MAY 5, 2016

But if you don’t have your audience’s trust, they won’t listen to your message. Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How did you get your start in PR? What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. How did you get your start in PR? I studied journalism with a few PR courses sprinkled in between at St.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. As companies get older, they accumulate, announcements, transactions and history.

Company 98

Company Survey Pitching Report 98

ReimaginePR

MARCH 17, 2015

So I asked “Does it bother anyone else when someone collects your emails off of this group and sends an unsolicited press release?” to a closed Facebook group of PR, marketing and advertising professionals. to a closed Facebook group of PR, marketing and advertising professionals.

Web 120

Web Fashion Social Media Blogging 120

PR 20/20

JULY 6, 2020

PR 20/20 continually invests in the growth and professional development of our team. This year, PR 20/20 recommitted its business to helping clients grow using HubSpot. Here’s how we did it. Get your team reading, sharing and more intentionally discussing HubSpot products and best practices. Weekly Updates.

Training 72

Training How To Course Software 72

Communications Conversations

NOVEMBER 11, 2022

It led directly to numerous jobs earlier in my career. Here’s my math. I’ve always been a networker. In high school, I was the guy who had a ton of friends, but very few close friends. I also managed an underground student newspaper, so I had to know a ton of students. In college, I worked for the student newspaper.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I know, I know, I’m not breaking news here. Probably about 5-6 just this year. Tell us about your media background–and about your current role on the PR/comms side.

Media 112

Media Journalism Report Video 112

Sword and the Script

JULY 17, 2018

So much has changed in PR, I wanted to understand how it has impacted communications in government. 1) Vox Optima Your business seems to do a lot of work with federal government agencies. 1) Vox Optima Your business seems to do a lot of work with federal government agencies. Love this question.

Government 89

Government Publicity Public Affairs Agency 89

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Job Coach

NOVEMBER 27, 2009

And normally it is folks just getting started in the public relations field. I am in high school want to pursue a career as a celebrity publicist. But I always wondered how would i get to such a big step like this. But I always wondered how would i get to such a big step like this. See next.)

Training 106

Training Publicity Insurance Insurance 106

PR Job Coach

OCTOBER 24, 2009

Here is another guest blog of mine on Lindsay Olson''s site on migrating from a career in journalism to one in public relations. Lately though, I am receiving queries about how to migrate into a career in PR from journalism. Lately though, I am receiving queries about how to migrate into a career in PR from journalism.

Digg 100

Digg Publicity Journalism Insurance 100

Waxing UnLyrical

MARCH 8, 2017

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. “The money manager said it would vote against boards if a company failed to take steps to increase its number of members who are women.

Internal 105

Internal International Privacy Banking 105

PR 20/20

DECEMBER 6, 2018

Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. Computer programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to unlock potential and drive performance? High performers differentiate by doing , not planning.

Marketing 55

Marketing Resources eBook Construction 55

Cision

AUGUST 26, 2015

Contributed: Four ways social can get out of the silo and truly integrate. Branding, Social Media, Marketing, PR & Professional Coach. Generate more leads in one month than your competitors do in 1 year [link] #LinkedInMarketing pic.twitter.com/qGm8u6smQQ. For content generation and syndication. David Armano – @armano.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

FEBRUARY 24, 2015

The older I get, the more I care about the next generation of PR pros’ career development. This may stem from having teenage children; I worry about their preparation for Life, Careers, Happiness. Here’s what a lot of today’s college graduates don’t understand: I am not alone. Do your homework.

Meeting 60

Meeting LinkedIn Training Interviews 60

PR 20/20

JULY 17, 2018

The Marketing AI Institute was created and is powered by PR 20/20. From choosing recommended shows on Netflix, to navigating trips in Google Maps, asking questions of Siri and Alexa, ordering products on Amazon, reading your Facebook Newsfeed, and unlocking the iPhone facial recognition. But, how do you get started?

Marketing 41

Marketing How To Technology Resources 41

Communications Conversations

JUNE 3, 2016

In a previous life, I spent my days working for a large health care organization based here in Minneapolis. I had taken the job as a “step back”. As a way to get a better handle on my career, and survive those early years with my kids (young parents—you’ll relate). No one said that, in those certain terms.

Company 60

Company Corporate Local Industry 60

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. More importantly, we haven’t examined how all these little changes through the years, have fundamentally changed business.

Marketing 65

Marketing Content Marketing Insurance Insurance 65

Sword and the Script

SEPTEMBER 27, 2016

Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. The best advice a senior leader from a sophisticated PR firm can offer in this modern age is to post some tweets? Post some tweets?!

B2B 60

B2B Corporate Agency Creativity 60

PR 20/20

DECEMBER 10, 2019

I’d venture a bet that most of us did not get into our respective careers because of our love for statistics and math. Yet here we are, working in the digital age of marketing. How do you implement the tracking and reporting that is going to get you closer to reaching your goals? Define your KPIs.

Report 52

Report How To Marketing Analytics 52

PR 20/20

NOVEMBER 29, 2018

The Marketing AI Institute was created and is powered by PR 20/20. No matter how you look at it, we are in the infancy of AI adoption, meaning you and your organization have the opportunity now to be proactive in advancing knowledge and capabilities before your competitors beat you to it. How Do Pioneers Approach AI?

Marketing 47

Marketing Technology Training Privacy 47

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Beyond PR

NOVEMBER 3, 2016

As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice. When it comes to your personal brand, are you cultivating it or letting it be defined on your behalf?

Brand 40

Brand Branding Twitter Reputation 40

Sword and the Script

NOVEMBER 14, 2023

I’m going to address how to fix those top three challenges here. To get content creation right, you have to engage with your audience If you are having trouble creating the right content for your audience – like the 57% in this survey – I’d suggest re-looking at your engagement with your audience.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. The goal is to make your team adaptable for increasingly fast changing communication requirements. What’s ahead: Map your PR team workflow. Is your team handling it?

How To 60

How To Software System Employee 60

Communications Conversations

MAY 3, 2016

Each year, I give recent grads the floor here and showcase some of the best PR students across the country. For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Bobby has natural instincts for PR.

Sports 0

Sports Leadership Internal International 0

ZudePR

MARCH 22, 2018

Are you looking for advice on how to get going, without an agent, without a publisher. with a certainty that your work will be on sale soon? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 *By a first-time (self-publishing) author. What book? #1

Writing 83

Writing Google Blogging Exercises 83