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How Solo PR Pros can Navigate Financial Success with Flexibility

Solo PR Pro

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. We'd love to hear from YOU.

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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

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What Are the Real Consequences of Fake Financial News?

Business Wire

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. However, tools do exist to ensure consumption of quality, factual news.

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The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

Deirdre Breakenridge

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Why do vendors in PR skip this part?

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Inside MD Financial Management’s Successful COVID-19 Content Strategy

Contently - Strategy

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. The COVID content strategy.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Here’s a process, tools and forward planning data to help build a news or editorial calendar. Often organisations make announcements simply based on when they are ready to be made such as appointments, financial results and product announcements. Collaboration and project tools are frequently be used as a news calendar.

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