Polaris

JUNE 24, 2016

million —and financial costs are not the only consequences. Distribute briefing documents to everyone in your company who interacts with customers, including your customer service team, social media community managers, sales force, and switchboard operators. The price tag of these attacks is staggering.

Communications 119

Communications How To Crisis Survey 119

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

DECEMBER 3, 2019

This granularity promises to provide better sentiment analysis in its media monitoring tool. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” See item #2 here for more. Onclusive acquires Ozmotik to amplify earned media.

Data 87

Data Enterprise Survey Instagram 87

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

JULY 20, 2018

As a PR pro, one of the most important tools in getting your message across is your copy. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. Purpose guides culture, provides a framework for consistent decision-making, and, ultimately, helps sustain long-term financial returns for the shareholders of your company.”

Government 103

Government Education Print Ethics 103

wiredPRworks

AUGUST 5, 2017

To improve customer service. your information helps us to more effectively respond to your customer service requests and support needs). ; After a transaction, your private information (credit cards, social security numbers, financials, etc.) To process transactions. To send periodic emails. Do we use cookies?

Privacy 40

Privacy Policies Customer Service System 40

Beyond PR

JULY 28, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Research and development can use the data to tweak new and existing products to better serve customers. Customer service can inform you as to what issues are coming up again and again. When money’s coming in, we’re happy.

Employee 80

Employee Journalism Data Technology 80

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

Prohibition

JANUARY 7, 2022

Customer incident: If you have experienced an incident where one of your customers was injured by one of your products or services, this could be considered a crisis for your business. Customers and employees alike may be killed or stranded by floodwaters, hurricane winds, or earthquakes. Financial crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

FEBRUARY 1, 2024

In today’s hyper digital era, tools have been designed to generate copy, social content, images and even videos too! One of the major benefits to AI generated content is the accessibility and inclusivity of using such tools. Striking a balance is key and AI should be used as a powerful tool to amplify human creativity, not replace it.

Social Media 62

Social Media Trends Media Guidelines 62

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Ben: So I want to move on a bit and talk about the strategy and tools to detect risk, so you’ve talked about this reputation risk intelligence framework with us before, what does that entail, and how do you go about building something like that? Chris: Yes.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Generative AI tools can solve an important challenge faced in idea contests: combining or merging a large number of ideas to produce much stronger ones. ROI: Financial return compared to PR costs. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Polls and surveys are time-honored PR tools for developing campaigns, fine-tuning messaging, and generating earned media and content. Omnibus surveys.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. PR adopts AI as a research and content tool. AI-written content adds more noise. “PR

Marketing 189

Marketing Content Marketing Data Social Media 189

Practical Law Construction

SEPTEMBER 7, 2022

If you are looking for some systems integration or a bespoke tool, it is more likely that you may get movement away from the supplier’s standard terms, but will usually still contract on supplier terms. Continued failure gives rise to remedies on the part of the customer.

Construction 52

Construction Software System Technology 52

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Prohibition

DECEMBER 17, 2021

The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. It is a process that is designed to respond to a negative event that threatens the image, integrity, and/or financial well-being of the organisation.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stuart Bruce

JULY 23, 2017

Hopefully, it’s trying to say social media is a bog standard part of marketing strategy and is no longer a shiny new tool simply used for the sake of it. The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means.

Social Media 68

Social Media Media Customer Service Corporate 68

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In Hahn’s chapter, he writes: “The best known of the public relations tools is advertising” and although the discipline was by 1948 well established in Madison Avenue , New York, the Mad Men era was yet to arrive. Customer services. Community service. Advertising, including direct mail. Vendor relations.

Retail 40

Retail Radio Advertising Advertising 40

Mindful Marketing

JANUARY 29, 2023

A Harris Poll recently found that 67% of American adults distrust AI tools. It's important to be proactive and assertive in your efforts to improve your financial situation. ChatGPT is a tool that can generate human-like text, but it should not be used to present others' work as one's own.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Beyond PR

OCTOBER 25, 2017

If there is one thing we can appreciate, here at Cision, it is offering our customers a tool that will streamline their day-to-day initiatives so that they can get home to their family, maybe their dog, or even just in time to catch the Dolphins beat the Patriots on Monday Night Football (wishful thinking, I know).

Communications 73

Communications Analytics Analysis Data 73

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Social media marketing podcast covering digital tools, apps, and software. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are. Want to get on the show? Tweet me your question with #AskGaryVee!

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

FEBRUARY 12, 2019

Native planning tools enable us to identify audiences and target messages. The challenge, as with any business transformation is tackling organisational changes while limiting the impact in terms of organisational or financial performance. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Google debuted two natural language tools to help businesses develop AI software. This mindset will be very outdated in the very near term.

Data 60

Data Marketing System Google 60

Stuart Bruce

OCTOBER 30, 2014

What I won’t be talking too much about are the tools we can use. Nothing has changed, except perhaps our jobs should in theory be easier as now we have the tools that make it easier to listen and maintain two-way relationships. How often does the Financial Times write stories about itself? The clue is in our name. The truth is.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148