Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

MAY 4, 2020

Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Trends 464

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. Pivot Your PR Program.

Banking 79

Banking Financial Advertising Advertising 79

5W PR

MAY 30, 2024

Venture capitalists, angel investors, and financial institutions interested in backing innovative technologies. Figure out if there’s a trending issue or popular topic the tech aligns with. Develop personalized pitches tailored to each journalist or influencer. Illustrate the impact the technology will have.

Technology 78

Technology Product Launch Construction YouTube 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Pitching trade press can be easier than getting a story in a large media outlet.

B2B 319

B2B Company SMB Automotive 319

Flack's Revenge

JANUARY 5, 2016

The article made an impression on me, as I read it right after seeing the movie the Big Short , from the Michael Lewis book , which illustrated the consequences of financial illiteracy. The post Here’s a Pitch: Get Tech Savvy, take a PR Briefing appeared first on. Trump’s, the Black Lives Matter movement).

Pitching 120

Pitching Journalism Mobile Financial 120

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. The program can dissect a financial report the moment it appears and spit out an immediate news story. In a few years, PR robots may pitch media robots, but will they meet for lunch?”.

Technology 66

Technology Trends Survey Report 66

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Wrap up This isn’t to say we aren’t acutely aware that the news industry continues to grapple with evolving media ecosystems, trust issues and financial troubles.

Media 103

Media Radio Print Newspapers 103

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” It was a very humbling experience. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The pool of cybersecurity reporters is relatively finite, so PR pros should pick and choose the most relevant trending story and offer their source only to the most appropriate reporters to maximize return-on-effort. . Approaching any one of them without understanding what they cover will ensure your pitch is ignored.

Enterprise 261

Enterprise Privacy Government Software 261

Bianchi Biz Blog

MARCH 22, 2021

Can you tell us what types of stories, trends or issues are on your radar now? Times of crisis, as we’ve had the last year, tend to be good times for business formation and new innovation, so I expect to see some interesting trends emerge. I get a lot of pitches about a company being started and that’s the news hook being offered.

Technology 77

Technology Report Meeting Financial 77

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Facebook recently launched Signal , a tool for professional journalists around trending items, in the hopes of getting journalists to use Facebook as a news source.

Journalism 120

Journalism Trends Local Print 120

ImPRessions - Crenshaw Communications

JUNE 23, 2016

The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working. Current subject-line trend that I HATE: “Does it make sense to discuss this, Ira?” No, it doesn’t.

Financial 136

Financial Pitching Survey Customer Service 136

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Agencies and clients alike need to be monitoring current trends in the industry. Have an engaging pitch. It’s not always easy.

Pitching 140

Pitching B2B Infographics Study 140

PR Insiders

MAY 5, 2021

If you’re a financial professional, that audience could be people in or near retirement. But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. A financial professional could comment on the repercussions to retirees.

Pitching 78

Pitching Government Financial Survey 78

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. This week, Kaitlyn and I touched base about her career thus far, the importance of building strong relationships in the industry and the benefit of early adoption in digital trends!

Financial 180

Financial Television Leadership Travel 180

Shift Communications

AUGUST 15, 2018

Pitching earnings is much different from your day-to-day media outreach activities and can certainly be a bit mysterious — especially since you’re not going to have access to the company’s financial results until they drop a press release minutes before the investor call. Pre-pitch for post-earnings briefings and coverage.

Media 68

Media Financial Pitching Enterprise 68

PR for Anyone

OCTOBER 20, 2021

The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. You know, like October is National Financial Planning Month. I actually have a client who just did 30 tips, 31 tips for every single day, financial planning tips. PR FOR ANYONE. Anyone can get publicity!

How To 130

How To Video Interviews YouTube 130

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience.

Trends 77

Trends Marketing Real Estate Public Affairs 77

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics.

Storytelling 149

Storytelling Data Survey Financial 149

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Here are some tips to consider the next time you’re pitching your expertise. Keep your pitch informative and concise.

Pitching 75

Pitching Media Leadership Examples 75

Burrelles Fresh Ideas

OCTOBER 31, 2023

Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand. Creating content related to trending topics can increase your website’s search ranking and drive more organic traffic.

Ethics 103

Ethics Trends Social Media SEO 103

Landis PR

DECEMBER 12, 2022

Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Non-financial reporting is important for listed and non-listed companies worldwide. The press will look beyond initiatives and internal communications.

Financial 52

Financial Government Storytelling System 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. The trend is moving in this direction.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They involve tailored messages.

Strategy 220

Strategy Measurement Advertising Advertising 220

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Not just people with generous financial means – lawyers and physicians, CFOs, CIOs and other c-suite executives, successful business owners. Who buys expensive homes?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 152

Survey Software B2B Pitching 152

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Stephanie Cartin, Co-Ceo and Co-Founder, Socialfly.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. There are some tips to word choice that can make the difference in whether a journalist jumps on a pitch or hits the delete button. The same basic rule applies when pitching a media contact.

Pitching 136

Pitching Writing Journalism Guidelines 136

Bianchi Biz Blog

FEBRUARY 20, 2023

Can you tell us what types of stories, trends or issues are on your radar now? The premise of the story was Leilani left a stable career in Hollywood as a stunt double (she could pass for a twin of Catherine Zeta-Jones) to pursue racing, while her friend was a successful mortgage broker who took a more financially secure path.

Automotive 86

Automotive Meeting Media Mobile 86

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250

Flatiron Communications

JANUARY 11, 2018

And while we saw many digitally native news orgs struggle to find their financial footing in 2017 including Mashable , NowThis (Group Nine), Buzzfeed and HuffPost , all draw millions of eyeballs, considerably more than many of their legacy media counterparts. The quality of the pitch itself has degraded over the last few years.

Pitching 43

Pitching Journalism Tools Agency 43

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. The lowest pricing tier is $129/mo.

Digital PR 62

Digital PR Tools Google Pitching 62