Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels?

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email?

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. In tech PR , the only constant is change.

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12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. How to Adapt to Emerging Trends.

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Infographic: 8 hot graphic design trends

PR Daily

The visual virtuosi at Venngage have prepared a splashy infographic that predicts which design trends will rule in the coming year. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].

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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends. Crenshaw Communications PR Fish Bowl public relations PR trends tech pr

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Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Visual content is one of the public relations trends that has exploded recently. It's no wonder that visuals are one of the fastest growing PR trends in recent years! 5 Visual Public Relations Trends That Will Make Your B2B Public Relations Pop. Include Visuals in Your Pitch.

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6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Monitor Related Trends.

Why Social Shares Are Key to Pitching Media

Cision

If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers.

5 Powerful Trends That Will Shape Your PR Tactics

B2B PR Sense

Let’s look at the 5 biggest trends that affect the PR industry as a whole, and how you can adapt your PR campaign to the new rules that emerge. 5 Trends That Will Affect Your PR Tactics, and How You Can Adapt. Want the Best Pitch? B2B PR Tips and Trends

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PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.

PR 101: How to Pitch Travel Journalists

Cision

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Or perhaps they are covering newsworthy travel destinations tied to a trend?

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5 selfish pitching behaviors PR pros should banish

PR Daily

Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays.

B2B PR Trends: How to Give Journalists What They Really Want

B2B PR Sense

But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. 5 Top B2B PR Trends That Will Help You Create Press Release That Get Read. Update your press release strategy to reflect the latest trends.

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The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. How can we stay on top of trends and deliver the best results to our business? PR constantly evolves as new products develop and new trends emerge. 8 PR Trends That Will Impact Your Business This Year.

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3 PR Trends to Watch in 2018

The Proactive Report

Here are my picks for the top 3 PR trends in 2018. The decimation of newsroom staff will continue and there’ll be even fewer reporters, editors and TV producers to pitch. ‘Tis the season – predictions are the order of the day and the PR industry is no different.

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Journalism and News Trends for PR Pros

Cision

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Featured Trends journalism social mediaUncertainty about revenue, new publishing models.

Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. If the grip isn’t right, the pitch will fall short.

5 Ways to Ride the Social Journalism Trend

Cision

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. This is a good practice in general, but it could cozy you up closer to the reporters you want to pitch. If you tweet “are you open to pitches via social media?”

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

Cision

Here’s what journalists want to know that you need to include in your pitch. Maybe it’s timely because of some larger global trend going on. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR.

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3 Tech Trends PR Should Care About

ImPRessions - Crenshaw Communications

Public relations is always changing, and technology trends are a big influence on how PR evolves. The trend is a continuation of self-publishing, providing another medium on which people can broadcast in – literally – their own voice.

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Pitching Tips from a Food & Lifestyle Blogger

Cision

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? We have seen a trend in PR outreach going toward content that’s exclusive to a brand or product.

5 Ways to Build Successful Email Pitches

Cision

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies.

#HAROConnects With Chicago Tribune: Top 10 Pitching Tips

Cision

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed.

Top Trends From State of the Media 2016

Cision

Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. They must reconsider how they create, distribute and pitch their thought leadership. Featured Trends media relations State of the Media

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PR pros predict which industry trends will matter most in 2019

PR Daily

Other challenges included earning media coverage in a politically-fueled and shrinking media climate, measuring the impact of PR efforts and scaling to meet more communications needs outside of pitching than ever before. Tech trends are really impacting how our industry operates.

6 Important Trends That Will Impact Social Media for B2B

B2B PR Sense

So what current trends should affect how you B2B brands operate on social media? This report provides rich insight into journalists -- their social media customs and preferences -- so you can stay on top of all the social media trends that affect the PR landscape. Want the Best Pitch?

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Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. The key is to stand out from the crowd with trend outlooks and forecasts.

Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.” Pitches that are long or oddly formatted really hold them back. Sometimes tape can be flat and it works against the pitch. Can you be pitched via these channels? Hate to say it, but for sure… *Long, over explained pitches.

How to Use Twitter Trends to Earn Media Placements

Cision

What I want to share in this piece is how basic social listening using Twitter Trends to earn media placements. What I want to do in this piece is show how many media placement opportunities may be hidden in plain sight (plain sight = Twitter Trends). What was trending on March 12?

Pitching Food Content with Saveur Digital Editor Dan Dao

Cision

Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart. We’ve got tips from Dao on what and how to pitch tasty treats and stories. This means the usual restaurant and bar openings, seasonal and holiday roundups and recipes but also human interest stories and wider trends. How do you prefer to receive pitches?

PR 101: How to Pitch The New York Times

Cision

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Email pitches with discretion.

The Essential Elements of an Effective Pitch

Shift Communications

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention.

Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. What Exactly was Outbrain Pitching? The post Did Outbrain Try to Pitch Content Marketing at Cannes?

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Cision

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines.

PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. Keep your pitch under 200 words. Can your story be tied to a trend?

#InnovateNow With Michael Smart: Keys to Impactful Pitches

Cision

Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements. He shares lots of tricks, including suggestions for subject lines that get your emails opened, with those who sign up for his weekly media pitching tips emails.

Beyond PR 101: 3 Truly Unique Pitching Tips [UML]

Sword and the Script

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product.