The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. You can create your own groups on social media and build a community of engaged followers. Start with employees, financial institutions, local government, and so on. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

OnePitch

OCTOBER 20, 2022

She has experience in corporate reputation management and crafting earned media stories. While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists.

Media 96

Media Sports Agriculture Pitching 96

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. After the beta, Twitter rolled out 280-character tweets to all users. This beta test was to determine whether users wanted the increased characters.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Track competitors.

Media 120

Media Social Media Community Measurement 120

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. While you’re conducting your content audit, you can also audit your social media channels–with a social media monitoring or social listening tool–to see which content resonates most with your audience.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. ” The financial crisis of 2012?

Social Media 60

Social Media Product Launch Instagram Media 60

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. c) Financial transaction releases do not underperform.

Study 139

Study Media Relations Media Measurement 139

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. The results?

Measurement 60

Measurement Social Media Tourism Twitter 60

The Proactive Report

JUNE 4, 2018

But until now you’ve never had access to data about the actual people using your website or following you on social media. You can contrast and compare your social media analytics with your site data and build a very accurate persona of your ideal customer, reader or prospect. Follow me on Twitter. Your New BFF.

Analytics 127

Analytics Data Exercises Social Media 127

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. And of course, you also realize the extended reach of social media with a network of networks and an audience of audiences. Keeping an eye on Data and Data Education.

Big Data 250

Big Data Data Education Internal 250

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. Want to have a budget?

Measurement 69

Measurement Financial Facebook Tourism 69

Deirdre Breakenridge

JANUARY 6, 2015

Resolution 6 : I will identify measurable outcomes that offer meaning and value for the business. expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. PRStudChat Twitter Marketwired New Year''s Resolutation PR Best Practices PR Wishes'

Community 150

Community Education Twitter Financial 150

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

NewsWhip

JULY 21, 2020

When financial markets are volatile, there is often a “flight to quality” in investment allocations. People paid more attention to news from mainstream sites and less attention to Iffy sites, at least if the URLs that were most shared on Facebook and Twitter provide any indication. Measuring the flight to quality. James Park.

System 78

System Facebook Twitter Software 78

5W PR

JULY 11, 2018

The result was a powerful social media response along with plenty of hype for the cars. The intention can be to raise financial contributions or just increase awareness of a specific issue. Measuring a publicity stunt’s success depends on the initial goal. The IHOP Name Change. What Makes a Successful PR Stunt?

Measurement 149

Measurement Education Social Media Film 149

Ishmael's Corner

SEPTEMBER 28, 2014

I did expect Twitter to rate better than less than two percent. With that said, 93 percent of journalists affirmed that they appreciate it when communication professionals follow them on social media. This has less to do with the actual business storytelling and more about how The Man measures journalists.

Pitching 146

Pitching Survey Storytelling Newspapers 146

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Yes, they can help you add a financial value to your reporting.

Tools 136

Tools Publicity SEO Measurement 136

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Two great ways to know what’s trending is through Google and social media trends. Twitter trends. How do you identify what’s trending? Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Reputation Us

JANUARY 7, 2019

2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. Reputation is what others (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. quarter-over-quarter growth, a good sign and its strongest financial quarter yet. User Growth. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. Taking to Twitter she put: ‘ Imagine entering an Oh Polly competition for NHS workers and winning, but can’t participate due to working a 12hr shift on Friday on the frontline. pic.twitter.com/NAuoISgaGq.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. Taking to Twitter she put: ‘ Imagine entering an Oh Polly competition for NHS workers and winning, but can’t participate due to working a 12hr shift on Friday on the frontline. pic.twitter.com/NAuoISgaGq.

Crisis 62

Crisis Government Social Media Reputation 62

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. We also expect to roll out some features that we believe our customers will appreciate and that, frankly, I expect will significantly shake up the media intelligence space.” .

Television 60

Television Radio Analytics Government 60

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Problems on social media. Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Critical Mention

SEPTEMBER 9, 2018

Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. Ann Handley / Tuesday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

MAY 8, 2018

2) Social media spending high and rising. of the marketing budget on social media and expect to see this grow to 17.6% This is slightly lower than the overall survey response, where marketers say they spend 12% of budget on social media and expect it to increase to 20.5% B2B marketers say they spend 9.3%

Survey 62

Survey B2B Marketing Mobile 62

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? See you on Tuesday, then. Image: Kemp Edmonds via Flickr, CC 2.0

Measurement 67

Measurement Twitter Tourism Social Media 67

Sword and the Script

APRIL 16, 2019

While they did and still do cover some financial transactions, there just wasn’t a whole lot of appetite for product announcements among the media when I was in that role. I’d prefer to get these through a direct message on Twitter, which makes it easy for you too. Financial transactions such as a round of funding or M&A.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

Beyond PR

MARCH 11, 2016

We dream of getting picked up by major mainstream media, landing interviews in renowned industry publications, and having influencers click and share our news on social media. While some press releases are going to garner instant media attention and social buzz, learning what makes a press release stand out takes elbow grease.

Report 74

Report Video Measurement Travel 74

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Waxing UnLyrical

APRIL 18, 2011

The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Ironic, I know.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing. Feature #3: A/B testing.

Marketing 67

Marketing Web Software Technology 67

Beyond PR

JUNE 28, 2018

When bearing in mind that social is only continuing to grow, there is a clear need for a social media monitoring tool to help navigate this complex landscape. So, what do you need to do to make sure your comms teams are utilizing social in the right ways?

Analysis 40

Analysis B2C Case Study Product Launch 40

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations.

Reputation 52

Reputation Social Media Internal International 52

PR Conversations

OCTOBER 28, 2014

It’s the distance between declared and lived values that form the legitimacy gap and it is this space that the rapier of social media (and other media and forums) constantly probes and holds to account. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111