Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad.

Sports 86

Sports Television Advertising Advertising 86

Stephen Waddington

SEPTEMBER 10, 2020

The solution is an old fashioned one. Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. By comparison, during the 2008 recession GDP shrunk by no more than 2.1%

Agency 122

Agency Creativity Marketing Government 122

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Set your goals and objectives and determine how you'll measure your success. What they’re really saying, Michael, is that they trust you.”. Bottom line?

How To 104

How To Fashion Banking Industry 104

Shift Communications

NOVEMBER 20, 2017

Let’s look at the Spearman correlation between character length and engagement measures such as likes and retweets in the period of September 1-25, when no 280-character tweets were available: Above, we see no correlation between tweet length and likes/retweets. Vice President, Marketing Technology. B2B technology. Methodology.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Barokas

DECEMBER 3, 2019

Eventually, through soul searching and good old-fashioned research, our new look and feel began to take shape. Barokas Communications is more than a top technology PR firm. Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends.

Case Study 78

Case Study Enterprise System Fashion 78

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. You may need to use technology to track these metrics.

Marketing 155

Marketing Guidelines Measurement Analytics 155

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. It’s an older technology but I still find it useful. What is PR?

Resources 125

Resources Publicity Reddit Interviews 125

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notified makes it really easy to re-publish publicly available user generated content from social media, that works in a fashion similar to publishing news links to a newsroom. 8) History and backstory.

Software 117

Software Tools Publicity System 117

Sword and the Script

SEPTEMBER 19, 2022

Good ‘ole fashioned email topped the list – and Slack didn’t even rank. How will that be measured? 70% of CCOs report CommsTech as a top area of investment for the coming year, however, “58% report it’s hard for them to justify large technology investments;”. Value comes from more coverage and measurable results.

Survey 81

Survey Corporate Communications Financial 81

Burrelles Fresh Ideas

FEBRUARY 13, 2024

One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 87

Social Media Media Mobile SEO 87

Cision

MAY 19, 2015

Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Measure everything, too. Facilitation.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Beyond PR

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 64

Communications Marketing Radio Airlines 64

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. discussed her company, which owns three social savvy and popular brands online: Who What Wear, a fashion website; Byrdie, a beauty website; and My Domaine, a lifestyle website. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. ” After all, virtually everyone is a target for the types of technology they were rolling out on the red carpet. How did you measure success for an event like this?

Case Study 131

Case Study Wireless Company Local 131

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. As a result, the standard of disclosure and level of transparency in the report are lower.

Report 81

Report Company Data System 81

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Where do you see the industry in 10 years time? Where do you see the industry in 10 years time?

Hotels 86

Hotels Social Media Fashion Agency 86

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? Finally, marketing analytics , measurement, and down-funnel marketing operations can be automated and scaled very well. Vice President, Marketing Technology.

Advertising 60

Advertising Advertising SEO Software 60

PR in High Definition

JULY 24, 2017

Moreover, AI can continuously analyse this data, looking for correlations and trends to offer critical marketing insights and better measurement of your metrics. Old-fashioned human thinking. Almost ironically, to position your business and brand as a forward-looking thought leader, you need old-fashioned human input.

Fashion 72

Fashion Data Sports Creativity 72

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. Whether you measure the first click or the last click, chances are there are a lot of other factors that lead to that moment.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. A cloud technology vendor told me that trade shows were the number one source of leads for his company. For technology companies that sell cloud solutions, a majority (61%) said IT was the top influencer.

Marketing 60

Marketing B2B Local Customer Service 60

Maxim Behar

NOVEMBER 23, 2020

And with all these positives, they have one quality that just hits advertisers "right in the heart" - you can measure the effect of advertising like no other media - how many people came in, how many clicked, how many they bought, who they are, where live what they are interested in. The more companies that offer accurate metrics, the better.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

MARCH 15, 2012

In a paradoxically fragmented yet increasingly connected media and communication sphere, this includes a suite of ever-growing communication platforms and technologies, and a new range of influencers and communities that are not only versed in these fields, but connected more than ever before.

Publicity 65

Publicity Comparison Fashion Ethics 65

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. It’s a classic case of the whole being greater than the sum of the parts.

SEO 66

SEO Tools Engineering Web 66

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. This is just one example of how a new trend and technology can pass you by without cause if you fail to engage in it fast enough. If so, why?

Social Media 48

Social Media Agency Consumer Fashion 48

Waxing UnLyrical

APRIL 13, 2016

Being able to measure and assess influencer marketing ROIs accurately (44%). The famous brewer Heineken promoted its #100Heineken Campaign by collaborating with top men’s influencers, designers and boutiques such as fashion Instagrammer Eliezer Infante ( elisoul01 ). Heineken 100 marketing campaign. Kia and #AddPizzazz campaign.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prohibition

MARCH 14, 2017

How we connect with our audiences and how we embrace new technology? As you’ve probably figured out, we’re not old fashioned when it comes to PR. At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working.

Communications 48

Communications Industry Fashion Creativity 48

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I would advise marketers to measure twice and cut once. Some people are cynical of mobile games as a fashion.

Leadership 40

Leadership Survey Enterprise Conference 40

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Twitter’s approach to open data also makes measurement easy. My first interview was with Arik C. Not so much a campaign, but a project.

Interviews 28

Interviews SEO Banking Radio 28

Shift Communications

FEBRUARY 13, 2017

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. The old way of measuring video success was simple, if ineffective: how many views did our video receive? The Video Communications Measurement Funnel. Video Impact Can Be Measured! The Old Way.

Video 117

Video Measurement Communications How To 117

The Stalwart Blog

DECEMBER 25, 2019

So, you know, the time for measured investments and a multi-phase approach has passed. And you know, God’s forbid you can just go old fashioned and pick up the phone and call me. You know, I’m a big fan of technology but on my website and everywhere you will find me.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

The splashiest influencer marketing campaigns tend to be in beauty, fashion, and other lifestyle sectors, but don’t count it out for B2B PR. Influencer content and measurement goals . The blend of social media reach and trust in specific personalities can really amplify a campaign. Don’t count out influencers for B2B PR.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

MARCH 1, 2022

Old fashioned press releases and advertising can lead to bona fide editorial coverage. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. PR tech news mentions.

Software 129

Software Case Study Advertising Advertising 129

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Big PR Results Start Small, Scale with Technology. The answer seems to be yes.

Trends 149

Trends Fashion Video YouTube 149

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62