The Proactive Report

JUNE 18, 2021

And they paid $500 a month for strategy and measurement. And you certainly can’t measure results. This way you can measure success and course correct, if necessary, as you go along. This way you can measure success and course correct, if necessary, as you go along. Download this PR Measurement Guide.

Small Business 213

Small Business Fashion Groups Local 213

Shift Communications

MARCH 14, 2016

You get to see the faces that make everything work; you get to see behind-the-scenes of your favorite fashion house or fast food chain. (I’m But as marketers, our first instinct is to ask, “Wait – how can we measure it?” Though I’m a big proponent of data and measurement (I mean, duh, my job depends on it!)

Measurement 60

Measurement Analytics Fashion Data 60

NewsWhip

JUNE 21, 2022

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. For more on how brands can be measured by their public interest, read our blog on TIME”s most influential artists of the year here. Other takeaways.

Facebook 138

Facebook Brand Branding Measurement 138

Cision

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important.

Communications 225

Communications Marketing Radio Airlines 225

5W PR

MAY 4, 2023

It uses past elements like music, fashion, and pop culture to trigger emotions and memories. Measuring and Analyzing Results As with any marketing campaign, it’s essential to measure and analyze the results of the nostalgia marketing efforts. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure.

Industry 88

Industry Enterprise Fashion Financial 88

NewsWhip

NOVEMBER 18, 2021

We’ve tracked some of the top Instagram ads since October 1st, measuring influencers involved, posts that users have loved, and brands who have benefitted from them. In terms of type of advertisements, a quarter of the focus came in the form of fashion deals. Let’s dive into the data. Notable influencers with brand partnerships.

Instagram 78

Instagram Brand Branding Fashion 78

Wadds Inc.

JANUARY 22, 2024

Managers come in for a bit of a clobbering, seen as being too often inflexible, old-fashioned or Luddite. She has been on the Committee of CIPR Scotland, a CIPR Pride judge, and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Fashion 52

Fashion Knowledge Base Internal International 52

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Prohibition

AUGUST 22, 2023

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. Measuring success in digital retail marketing To ensure the effectiveness of your digital marketing efforts, it is crucial to measure key metrics and track the success of your campaigns.

Retail 62

Retail Marketing Measurement Product Launch 62

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Fashion and design Fashion meets personal protection equipment (PPE). It’ll undoubtedly impact design and fashion and be incorporated into clothing and physical space.

Tourism 118

Tourism Fashion Travel Retail 118

Burrelles Fresh Ideas

DECEMBER 12, 2023

Oh, and lose the old-fashioned boots; sneakers are in!” Find out how we help PR pros with media outreach, monitoring, and measurement. “Santa, we need to up your cool factor,” said Holly Jingle Baum, the lead PR elf. “We’re We’re thinking of a sleek, new red velvet suit with LED lights and built-in Wi-Fi.

Social Media 81

Social Media Trends Crisis Crisis Management 81

Burrelles Fresh Ideas

FEBRUARY 27, 2024

The Chiefs beat the 49ers in thrilling overtime fashion, with quarterback Patrick Mahomes passing to Mecole Hardman for the winning touchdown. These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad.

Sports 86

Sports Television Advertising Advertising 86

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.

Brand 68

Brand Branding Publicity Fashion 68

Cision

JUNE 22, 2015

But there are some measurable aspects of Instagram that are quite unique and special in the social media space. fashion sport. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail.

Instagram 120

Instagram Fashion Sports Pinterest 120

Prohibition

MAY 18, 2023

Targeted Marketing All influencers have a niche – whether that be food, fashion or travel , which means they often have a like-minded following with very specific interests and demographics. By collaborating with influencers, you can tap into their connection with their audience and help showcase your brand in an authentic and compelling way.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

NOVEMBER 30, 2020

Since Reels is fully organic right now, you’ll be able to measure your business’ success on Reels in traditional social media metrics : “Plays”, or video views (which are counted from the instant a Reel starts playing, rather than 3 seconds in like Facebook videos; it doesn’t include replays).

Instagram 62

Instagram Social Media Fashion Media 62

5W PR

FEBRUARY 16, 2021

Home living and fashion were two others. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes. Of the 35 industries, most saw declines in average engagement rate per post on Twitter, when comparing 2020 with 2019. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Solo PR Pro

APRIL 5, 2022

I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Set your goals and objectives and determine how you'll measure your success. “What they’re really saying, Michael, is that they trust you.”. Bottom line?

How To 105

How To Fashion Banking Industry 105

Stephen Waddington

SEPTEMBER 10, 2020

The solution is an old fashioned one. COVID19 has called out flaws in the use of financial metrics to measure the health and wellbeing of society. By comparison, during the 2008 recession GDP shrunk by no more than 2.1% in any quarter. There is no magic. I wish I had a golden bullet or an elixir.

Agency 122

Agency Creativity Marketing Government 122

Burrelles Fresh Ideas

FEBRUARY 13, 2024

One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Getting all the cyber risks measured and assessed is required for a better user experience. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 87

Social Media Media Mobile SEO 87

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. But don’t just measure the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. See, “ The Challenge of Measuring Trust: Learn How Marathon Oil, Microsoft, and Georgia-Pacific Do It.”) Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far. Measure at every step.

Communications 40

Communications Measurement Employee Course 40

Cision

SEPTEMBER 25, 2017

On measures of reliability, meeting expectations, and providing high-quality content, the biggest responses were “neither agree nor disagree.” These users are active on many different platforms and use social to source leads, promote content, and engage their audience. What Has Your PR Professional Done For You Lately?

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

SEPTEMBER 19, 2022

Good ‘ole fashioned email topped the list – and Slack didn’t even rank. How will that be measured? Value comes from more coverage and measurable results. About half of all PR pros say sourcing more coverage (49%) and producing measurable results (49%) are ways they can increase value within their organization.”.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That’s the sort of information you need for PR measurement and to mathematically calculate ROI (where ROI = return/cost x 100).

Technology 169

Technology Publicity Software Pitching 169

Shift Communications

NOVEMBER 20, 2017

Let’s look at the Spearman correlation between character length and engagement measures such as likes and retweets in the period of September 1-25, when no 280-character tweets were available: Above, we see no correlation between tweet length and likes/retweets. More isn’t better. Automakers. B2B technology. Consumer health and fitness.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

ImPRessions - Crenshaw Communications

MARCH 15, 2018

Fashion trend insights? For example, look to a PR firm to identify top outlets and influencers, social amplification trends, and programs that fill the funnel or measure business impact. But the truly imaginative will dig deeper for ways to leverage pop culture moments or one-time events. Special event or entertaining tips?

Analytics 130

Analytics Internal International Pitching 130

Cision

NOVEMBER 22, 2017

You can test the conversions by driving traffic to the test site through your brand’s own social media accounts and then measuring the falloff to give yourself a starting benchmark. Heartbeat collects 300 data points per user around fashion, beauty, fitness, parenting, college, and more. About Brian Freeman.

How To 284

How To Instagram Mobile Video 284

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS. Should the Public Relations Report to the CEO or CMO? What is PR?

Resources 119

Resources Publicity Reddit Interviews 119

Cision

NOVEMBER 20, 2015

Measurement. discussed her company, which owns three social savvy and popular brands online: Who What Wear, a fashion website; Byrdie, a beauty website; and My Domaine, a lifestyle website. Dan Kocchi, senior advisor of competitive intelligence at CVS Health, explained how he used social intelligence to measure against competitors.

Media 120

Media Social Media Community Measurement 120

Barokas

DECEMBER 3, 2019

Eventually, through soul searching and good old-fashioned research, our new look and feel began to take shape. Case studies also feature top line outcomes, to provide a glimpse at impact, results and how we measure success. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Shift Communications

SEPTEMBER 4, 2015

In true Flashback Friday fashion, I was looking over some older blog posts I wrote back in the day. Good PR is measurable. (And And yet also hard to measure, since most clients want to measure different things.). This one in particular outlined the 7 elements of “good” PR. Good PR finds the balance.

Fashion 60

Fashion Measurement Consumer Crisis 60

NewsWhip

JUNE 2, 2020

Compelling, original and well-targeted content is encouraging more and more engagement and creating triple-digit growth across almost every measure. Having Spike in our newsroom has been a major contributor, allowing us to select and deliver the right story for the right audience and in a timely fashion.”

Case Study 78

Case Study Study Radio Analytics 78

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

Because of entertainment and fashion, a job in PR has taken on a “glam” halo that is often unrealistic. Employ some “soft” measures as well – forward a link to a relevant article, pass on news of some non-work related accomplishment or a congratulatory note to the firm for a new business win.

Publicity 120

Publicity B2B Fashion Sports 120

Beyond PR

JANUARY 11, 2018

There were also a lot of big changes here at Cision, including a complete rebrand , celebrating our 150-year heritage by going public and launching new technology that makes PR measurement possible. Despite the availability of streaming music services like Apple Music and Spotify good old fashion terrestrial radio is still hugely important.

Communications 64

Communications Marketing Radio Airlines 64

Solo PR Pro

DECEMBER 11, 2018

This 86-page report focuses on the use of Facebook, Instagram, and Twitter, looking at the posts per day and week, engagement rates, and top hashtags by engagement rate for these ten industries: Fashion. 69 per day, with Sports Teams, Fashion, and Health and Beauty at the higher end of the scale. Food & Beverages. Higher Education.

Social Media 45

Social Media Report Fashion Instagram 45