Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success. Bottom line?

How To 104

How To Fashion Banking Industry 104

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. discussed her company, which owns three social savvy and popular brands online: Who What Wear, a fashion website; Byrdie, a beauty website; and My Domaine, a lifestyle website. Knowledge of its audience.

Media 120

Media Social Media Community Measurement 120

The Stalwart Blog

DECEMBER 25, 2019

I have been in a position where I have had to use creativity to come up with a solution to a problem of one sort or another. But about eight years ago when I was teaching at San Diego state university where we both teach, I was teaching creativity, innovation and it was interesting because I had to teach business people how to be creative.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

PR in High Definition

JULY 24, 2017

Moreover, AI can continuously analyse this data, looking for correlations and trends to offer critical marketing insights and better measurement of your metrics. Old-fashioned human thinking. Almost ironically, to position your business and brand as a forward-looking thought leader, you need old-fashioned human input.

Fashion 72

Fashion Data Sports Creativity 72

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Where do you see the industry in 10 years time? Where do you see the industry in 10 years time?

Hotels 86

Hotels Social Media Fashion Agency 86

Maxim Behar

NOVEMBER 23, 2020

And this will not be because advertising agencies are bad, or colleagues there are not creative. On the contrary - now the market is narrower and if you have a product, you have to be much more aggressive and active in advertising, to be more innovative, more creative, more flexible.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Where are PR’s scalable technologies of persuasion? The creative process can’t be automated or scaled well – again, a function of dealing with humans. Vice President, Marketing Technology.

Advertising 60

Advertising Advertising SEO Software 60

Sword and the Script

DECEMBER 30, 2017

The measure of “best” in this case is unique page views. 4) B2B Blog Metrics: 4 Effective Categories to Measure Success. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. The 7 Best Performing Blog Posts in 2017. But we can’t.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Prohibition

MARCH 14, 2017

I undertook a joint honors degree in English Literature and Art; it’s arguably relevant… the art represents the creativity and a certain level of understanding on how political movements can impact on consumerism and society as a whole, whilst the English element of my degree taught me how to become more eloquent in my writing.

Communications 48

Communications Industry Fashion Creativity 48

Sword and the Script

MAY 23, 2017

Interestingly, the tools for managing and measuring PR and SEO. While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. It’s a classic case of the whole being greater than the sum of the parts.

SEO 65

SEO Tools Engineering Web 65

Waxing UnLyrical

APRIL 13, 2016

Being able to measure and assess influencer marketing ROIs accurately (44%). The content is creative, interesting, serves a purpose and captures their followers’ attention. Fashion biggie Gap went all out with influencer marketing with an interactive website that had content created by influencers. Kia and #AddPizzazz campaign.

Marketing 40

Marketing Viral Fashion Product Launch 40

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. I would advise marketers to measure twice and cut once. Some people are cynical of mobile games as a fashion.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Big PR Results Start Small, Scale with Technology. The answer seems to be yes.

Trends 149

Trends Fashion Video YouTube 149

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. This impressive ROI is due to the targeted nature of influencer campaigns and the ability to track and measure their impact.

Retail 62

Retail Marketing Advertising Advertising 62

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Prior to founding Wax Marketing, Inc.,

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!

Marketing 28

Marketing Employee Wikipedia Data 28

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. Creativity over productivity: The volume of noise in the digital realm is beyond bearable and the public relations professionals that stand a chance must ditch their multi-pitch phone and email productivity for remarkable, creative campaigns on behalf of the brands they represent. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52