Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. It’s just good, old-fashioned hard-core research. What’s the secret? There is no secret. It’s not easy. Think about it.

Tools 111

Tools Twitter Local Pitching 111

Cision

DECEMBER 29, 2017

Read: Social Customer Care: Three Steps to Best-in-Class Results. With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Use your company’s brand name for local targeting.

Instagram 120

Instagram How To Guidelines Facebook 120

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. She is nationally known as one of the foremost speakers in the country on all things social media. Heather West. westlevyPR. Bill Stoller. publicityguru. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Prohibition

MARCH 16, 2020

If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. A blogger who certainly has an eye for fashion! Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local.

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

If you’re looking for fashion inspiration for your little one and ideas for activities to do as a family in Leeds – Jem is a must follow. A blogger who certainly has an eye for fashion! Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local.

Fashion 62

Fashion Instagram Travel Trends 62

Cision

DECEMBER 22, 2016

When you are working with different cultures, different languages and different platforms, it’s essential to communicate with the appropriate tone and verbiage for each client and each target audience, whether you are captioning an Instagram post, crafting an email to a journalist, or writing press conference scripts for your client.

Tourism 120

Tourism Travel Conference Crisis 120

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There’s no set scale for link relevancy and we don’t know exactly how Google measures this either.

How To 62

How To Google SEO Pitching 62

Polaris

FEBRUARY 16, 2015

1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food. 3: Find the local angle.

Banking 100

Banking Media Local Survey 100

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Karen Freberg

MAY 19, 2017

So, I wanted to write about the lessons I have learned from my time in South Africa and how this one experience has helped shape who I am today as a professor. I was pitching the media for our fashion and consumer clients. I went to local restaurants and toured the attractions. Did I get this?

Local 40

Local Fashion Travel Transportation 40

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. ” – Jennie Bev, writing in Psych Central. Practical value.

Energy 120

Energy Viral Storytelling Community 120

ZudePR

JANUARY 21, 2016

When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. Friends said nice things: “You’re all over social media Dave.” There is no better blogger writing about website strategy. I even had a system.

Digg 104

Digg SEO System Reddit 104

Prohibition

JULY 14, 2017

The medium in which we both push out and consume content has become ever more varied, and of course we can’t mention medium, without touching on platforms – think blogs, social media, vlogs, digital press… the list is endless. Or are they more proactive across social platforms?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Find the Danish angle Write a story with a local angle for the Danish market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Stuart Bruce

AUGUST 17, 2015

The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Social media. Social analytics. Writing a communications strategy. Measurement and evaluation.

Government 60

Government Communications Advertising Advertising 60

Stern + Associates

NOVEMBER 22, 2022

Mastodon is a self-described free “open-sourced decentralized social media platform,” but what does that even mean? The server acts like a forum (think: Facebook Group) and is where you will find your base or local community. There is also the Local timeline which shows you posts from all users in your server.

Strategy 93

Strategy Twitter Policies Social Media 93

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Greg Galant | Muck Rack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There’s no set scale for link relevancy and we don’t know exactly how Google measures this either.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) There’s no set scale for link relevancy and we don’t know exactly how Google measures this either.

How To 62

How To SEO Google Pitching 62

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. A crucial part of writing a press release is considering SEO. The truth is, you can write a press release about anything.

Writing 82

Writing Small Business SEO Local 82

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals. Meltwater case study.

Software 126

Software Case Study Advertising Advertising 126

PR Fuel

NOVEMBER 28, 2020

What Is a Media List? Think of your media list as a living, breathing address book in the 21st century. Basically, it includes the names and contact information of reporters, bloggers, and social media influencers who can help get your brand the coverage it deserves. The more specific the media list, the better.

Media 52

Media Newspapers Pitching Blogging 52

Solo PR Pro

AUGUST 19, 2014

Specializing in local/on-site activities , a TaskRabbit can be used for anything from stuffing envelopes to helping you with a supply run. Free Solo PR PRO ebook Get It In Writing! – If you’re looking for guidance and full examples of commonly used contracts, be sure to download Get It In Writing! Do you love tools, too?

Tools 78

Tools eBook Print System 78

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. Are you a member of your local Chamber of Commerce? Let the media know.

Web 40

Web Pitching Local Report 40

Buzzstream

JUNE 5, 2024

How to pitch: This gave me four rankings lists that I could pitch to journalists in the local media outlets in the top-ranking cities. Coverage came from high-authority media like Yahoo, Lifehacker, and local news sites for top-ranking cities like Chicago and Cleveland. monthly searches. monthly searches.

Digital PR 62

Digital PR Examples Strategy Survey 62

PR Conversations

APRIL 21, 2016

In her book, Our Turn , Kirstine Stewart writes, “Good communication practices that are successful are built on mutual respect and a commitment to strive to meet each other’s goals. Good relationships start with a thorough understanding of what it is your stakeholders value the most.”. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

Waxing UnLyrical

OCTOBER 25, 2010

Or, these days, to click about it in some fashion or other. Mark as read Approve comment Shonali, I love you even more for writing this post. :) When I lived in Orlando, one of my pro bono clients was the local domestic violence shelter. So people do. And more organizations jump on board. And more people talk. Wanna Subscribe?

Twitter 99

Twitter Measurement Facebook Blogging 99

Bad Pitch Blog

MAY 20, 2010

She does not ask me to write about Retrevo, she merely asks me to credit them for the content. Because I have a background in broadcast communications, I know what it takes to write a story, shoot a video, edit and work under deadline. How does a long line of pitches following the same formula get you a good pitch seal of approval?

Pitching 49

Pitching Fashion Report Twitter 49

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. Not to mention a huge fan of all things PR, social media, and fashion related.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Outdoor and Transit Media Although this has many similarities with printed media, it is considered a type of mass communication requiring its own category.

Ethics 52

Ethics Communications Print Television 52