Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Is industry specialist the right path for you?

Industry 316

Industry Travel Fashion Tourism 316

PR for Anyone

OCTOBER 7, 2021

We write video scripts. We film an interview with you. You work with our Fashion Stylist who goes through your closet and picks out exactly what you should wear to elevate your expertise. We actually get stuff done at the event. We pitch the media. We film videos. We bring journalists in. and really your credibility.

How To 130

How To Pitching Film Video 130

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 118

Film Marketing Sports Hotels 118

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

In public relations , choosing the right words to pitch a story is as important as using the right fabric in fashion design. Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. Write like a writer.

Pitching 136

Pitching Writing Journalism Guidelines 136

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.

Communications 141

Communications Employee Leadership Writing 141

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. ” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

MAY 18, 2017

This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Media appreciate brevity, clarity and no wasted words, though not at the expense of sloppy writing. Know who you will offer up for interviews and make sure they’re prepared.

Media 212

Media Pitching Report Interviews 212

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. You learn to how to write for an audience.

Report 68

Report Fashion Pitching Journalism 68

Cision

JANUARY 11, 2016

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. CjozfeeXKo #fashion #entertainment. britishvogue.

Twitter 120

Twitter Fashion Television Travel 120

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Research, read, be active in the respective community and write compelling pitches. When you receive a reporter’s inquiry, respond as soon as possible.

Journalism 126

Journalism Media Relations Report Survey 126

Mindful Marketing

DECEMBER 28, 2019

In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. Motives may vary for such a seemingly inexplicable practice, , but the main reason seems to be that high-end fashion brands, especially, need to preserve perceptions of exclusivity.

Fashion 67

Fashion Energy Chemicals Retail 67

Communications Conversations

APRIL 30, 2019

It’s just good, old-fashioned hard-core research. 2: Research industry publications–look for who’s quoted or writing bylines. Another great way to ID people with influence in your industry: Find out who’s writing for the industry rags. What’s the secret? There is no secret. It’s not easy.

Tools 111

Tools Twitter Local Pitching 111

Rock the Status Quo

AUGUST 15, 2014

If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Amy also shared these three tips on pitching: Know what the person you’re pitching actually writes about. ” Very true.

Pitching 272

Pitching Viral Interviews Education 272

Critical Mention

FEBRUARY 27, 2020

Being fashionably late in world of social media just doesn’t work. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Journalism 78

Journalism Social Media Radio Fashion 78

OnePitch

JULY 26, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Can I somehow get my client or my person involved in what you’re writing about?” So I really like that because it’s like, okay, they read the story, so they know what I write about. Her Pitching Requests. [00:05:44]

Pitching 52

Pitching Writing Creativity Fashion 52

OnePitch

MAY 24, 2022

She was previously the beauty editor at Paper Magazine and a fashion and beauty writer at Nylon. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. At the end of the day, if I want to write the story, if I think it’s interesting, I’m going to write it.” . [00:06:37]

Retail 52

Retail Pitching Fashion Writing 52

Cision

NOVEMBER 17, 2016

In this interview, Dan discusses the future of investigative journalism while maintaining a standard of “afflicting the comfortable, and comforting the afflicted,” the personality traits that best lend themselves to the profession, and his own journey through journalism. Rapid Fire Round.

Journalism 120

Journalism Film Fashion Report 120

Katie Paine's Measurement Blog

JANUARY 27, 2023

Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator. Write once, use everywhere. Unless you are leaking major news that impacts stock prices.)

Communications 40

Communications Measurement Employee Course 40

Bianchi Biz Blog

SEPTEMBER 20, 2021

Aside from evaluating new vehicles, I also script and host videos, write feature stories and help produce commerce-related posts. Why would I ever write about a Bluetooth-equipped hernia belt or some mobile app that helps you track your bowel movements? Basically, I do everything (or at least it feels like I do, LOL). .

Meeting 66

Meeting Automotive Media Airlines 66

Sword and the Script

FEBRUARY 17, 2018

It seems there is, at least according to Alyssa Waxenberg writing for IBM Watson Customer Engagement – The 7 Habits of Top-Performing CMOs : “The majority of data is dark and unknowable,” she writes, citing IBM Watson Customer Engagement CMO Maria Winans. Is there such a thing as intuition in marketing anymore? The good news?

Data 63

Data Technology Fashion Interviews 63

Ishmael's Corner

MARCH 3, 2015

After all, how can a person who takes the time to write a note the old-fashioned way go wrong? PR Guy 1: No one is going to believe a news release in which Alex apologizes to the world — least of all the journalists who write the story. We do the video interview ourselves and post it on YouTube. PR Guy 2 : I’ve got it.

Communications 60

Communications Fashion Writing YouTube 60

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. Headshots of stiff CEO’s are pretty darned old fashioned. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. Great high-resolution pictures of product and key people. Lead media release.

Media 120

Media Television Video Print 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. Put bylines and datelines on your blog posts and content.

Company 98

Company Survey Pitching Report 98

PR Job Coach

APRIL 12, 2011

You are what you write. Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Everyone has an opinion and I am no different. Employ the three E’s.

Real Estate 129

Real Estate Education Fashion Interviews 129

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. But once those stories are out, it’s up to the experienced PR team to fashion other ways to bring attention to products and services.

Advertising 147

Advertising Advertising Pitching B2B 147

Critical Mention

AUGUST 5, 2018

Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights.

Twitter 77

Twitter Radio Social Media Print 77

Bianchi Biz Blog

NOVEMBER 12, 2021

The writing had been on the wall for years, but it was still a shock to people in the industry because Oshawa is where the Canadian automotive industry was born. All great stories make clear why whatever you’re writing about matters to the audience. Before rejoining AN in the U.S.,

Automotive 52

Automotive Meeting Report Media 52

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. The way that media want to be communicated with varies greatly by country and culture — from the tone of the writing style or the delivery format of information (i.e.

Tourism 120

Tourism Travel Conference Crisis 120

Shift Communications

MAY 26, 2015

Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there! At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc. So, be prepared to pull together all of the elements they need, and in a timely fashion.

Print 60

Print Product Launch Fashion Report 60

Norton's Notes

OCTOBER 17, 2014

Zak Avery writes about everything Beer related, opinion pieces to beer related events and everything in between. From childrens’ and young adults to Dystopian alongside author interviews and guest posts, Bartsbook shelf is the go to place for insights on books, films and general musings. They look amazing nice work.

Blogging 77

Blogging YouTube Writing Fashion 77

Communications Conversations

JANUARY 14, 2016

It even goes as far as to SHOW you how to write an email to Nick. And, there’s a handy little tool that gives you the opportunity to write your own email to Nick–and then it CRITIQUES it and offers SUGGESTIONS! It goes on to give you tips on how to best email Nick. Some ideas on how best to work with Nick. Freeeeaaaaaakky.

Tools 60

Tools Trade Shows LinkedIn Web 60

Maxim Behar

OCTOBER 13, 2021

Host : Let's start with this question for the Initiative Committees: Is this the new way and has it become more fashionable to nominate presidential candidates through an initiative committee showing, in some way, independence of the candidates from the pollical parties. Watch the whole interview here. Good morning to you two!

Government 52

Government Course Fashion Policies 52

Communications Conversations

MAY 30, 2018

The Sprosty opportunity put me in a position to learn immensely from other startups and retailers, and Studio/E provided the space to explore the idea of following my true passions: art, professional fashion, and women in leadership. Prior to Alice Riot, I had zero background in fashion or apparel.

Apparel 106

Apparel Public Affairs Training Corporate 106

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Watch our interview here and read the full transcript below. Interview Transcript.

Pitching 130

Pitching Fashion Media Interviews 130

Waxing UnLyrical

MAY 9, 2011

It’s been business as usual; in fact, I’ve been blogging even less than usual this past month, since I’ve been busy updating my Grymm & Epic blogging ebook for the World Changing Writing Workshops starting this month. A metal blogger with appalling fashion sense and an out-of-control sausage roll fetish.

Google 50

Google Hotels eBook Fashion 50