Three cardinal rules of PR that Adidas broke with Kanye West
NewsWhip
OCTOBER 28, 2022
The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Media really started paying attention on October 3, when the artist turned up at Paris Fashion Week alongside right-wing provocateur Candace Owens wearing “White Lives Matter” t-shirts.
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