Corporate Fashion Interviews Writing 
Deirdre Breakenridge
AUGUST 26, 2014
Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Is industry specialist the right path for you?
PRSay
FEBRUARY 5, 2018
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.
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Sword and the Script
JUNE 13, 2023
If they ask for an interview, make it easy for them to arrange a time. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. This company makes the key cards that many corporations use to give employees office access. When you receive a reporter’s inquiry, respond as soon as possible.
Norton's Notes
JULY 29, 2015
I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.
Mindful Marketing
DECEMBER 28, 2019
In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? In 2017, the upscale British fashion label Burberry destroyed over $38 million worth of its own clothing, perfume, and accessories. It has to do with building brands.
Communications Conversations
MAY 30, 2018
You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.
Shift Communications
MAY 26, 2015
Don’t rely on basic corporate announcements or product launches. Once the reporter expresses interest in actually writing a story, congratulations — you’re halfway there! At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc. Give them something unique.
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