Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. In the study, web visitors understood: 39 percent of what they read on a desktop screen.

Mobile 199

Mobile Web Writing Training 199

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. That’s why you have all the case studies of brands talking to each other. Is Facebook still a good place to invest in social media marketing? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. It’s not difficult to guess why Facebook considers captions important. When you scroll through your Facebook news feed, you typically watch video without the sound. How advertisers can communicate their message in silent Facebook video ads.

Video 100

Video Facebook Advertising Advertising 100

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 117

Social Media Study Blogging Company 117

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Telfer for PRNews.

Case Study 40

Case Study Study Measurement Pinterest 40

Melissa Agnes

AUGUST 14, 2014

I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Shift Communications

JULY 26, 2017

Whether the situation calls for pinning a holding statement to the top of your Twitter account or boosting a Facebook post with a link to more information, social media gives your crisis message a visible and easily accessible platform to live on for the duration of the scenario. In order for G.W. So whom should G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. When I am writing or editing others’ work, I personally use Grammarly Premium. Purina issued a statement after its investigation found no issues.

Ethics 96

Ethics Crisis Transportation Airlines 96

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. Turn Your Case Studies Into Content.

Blogging 282

Blogging Case Study Social Media Instagram 282

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. Messengers. Architects.

Social Media 247

Social Media How To Media Journalism 247

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

B2B 92

B2B Community Facebook How To 92

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success.

Case Study 40

Case Study Study Communications Banking 40

Stephen Waddington

DECEMBER 15, 2021

In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3 They have a combined following of 59 million across Facebook, Google and Twitter.

Publicity 128

Publicity Government Guidelines Facebook 128

Landis PR

NOVEMBER 26, 2022

To write a great press release, you must understand how to communicate effectively with your audience. A Business Wire study reveals that B2B buyers that are most active in using social media to support the buying process have a budget 84% bigger than companies that don’t. Leverage Customer Testimonials and Case Studies.

Company 98

Company Communications Case Study Engineering 98

PRSay

FEBRUARY 16, 2024

These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.

Public Affairs 86

Public Affairs Communications Radio Television 86

Solo PR Pro

MAY 17, 2022

A month into her studies at the University of Chicago, though, she started reading poetry. “I Daria later received another master’s degree in liberal studies from Georgetown University.). In fact, Steigman Communications has never had a Facebook page. Sometimes you have to write about mold. Daria with her dad in Benghazi.

Meeting 98

Meeting Agriculture Energy Travel 98

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

NOVEMBER 2, 2017

And, we got things started by conducting a Facebook Live right from the press conference at home plate. I was managing our social media channels, while Jordan was writing the story you mentioned. impressions of people using that hash tag on Twitter and Facebook. The story went live within minutes of the end of the game. .

Case Study 113

Case Study Journalism Study Instagram 113

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion.

Social Media 120

Social Media Journalism Media Study 120

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”.

Social Media 104

Social Media Marketing Media Analysis 104

Melissa Agnes

AUGUST 4, 2014

This story has taken off today, making headlines, and the hotel has since removed this policy from their website and posted the following statement to Facebook: “The policy regarding wedding fines was put on our site as a tongue-in-cheek response to a wedding many years ago. Case Studies' ” Are you kidding me?

Hotels 242

Hotels Policies Case Study Study 242

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google. How will your headline look when it shows up on Facebook, Twitter and other social sharing sites? Reach readers on the go.

Mobile 122

Mobile Real Estate Web Google 122

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. With a few precautions, PR professionals can safeguard their organizations from monetary loss due to mis/dis and mal-information.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Read more: 2024 Global Comms Report by PRWeek (click image for higher resolution) Do you have a marketing or PR study to pitch?

Report 105

Report Publicity Marketing Pitching 105

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Encourage people to talk about themselves.

Study 120

Study Writing Facebook Groups 120

PR 20/20

SEPTEMBER 22, 2015

There are already a number of studies and theories out there on writing the perfect blog post. From Twitter feeds, Facebook networks to the daily inbox … readers are bombarded with content. Why do some posts catch on and go viral, while others fall completely flat?

Writing 40

Writing Viral How To Content Marketing 40

Waxing UnLyrical

JANUARY 6, 2012

Just thank Facebook, because I found all these on that 600-lb gorilla social network. I don’t know if that says something about Facebook, me, or the people I hang out with over there. Here’s an excerpt: Dearest creature in creation, Study English pronunciation. You can make Bart write whatever you want.

Facebook 66

Facebook Video Study Writing 66

Cision

DECEMBER 19, 2016

This is an interesting case study for businesses because they didn’t switch to a particular platform: they switched to all of them. This is perhaps a useful case study to help businesses understand how they can best deploy live video. Facebook Live – views unknown; not achieved. thousand views (live+archive).

Video 120

Video How To Conference YouTube 120

PR for Anyone

JUNE 25, 2020

The first thing you want to do, of course, is to put it everywhere - your website, post on LinkedIn and all other active social media platforms, if you use Twitter, schedule it in a media “bucket” so it is regularly posted, and/or write a blog post about it. You want to share that media hit anywhere you are active.

Media 130

Media Twitter LinkedIn Social Media 130

Cision

MAY 23, 2016

Recently, a Pew Research Center study similarly concluded that far fewer people have experience in the digital economy than you might think. One of the most shocking revelations from the Pew study is how few people understand the lexicon of the digital economy. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 174

Survey Marketing B2B Study 174

Flack's Revenge

JUNE 20, 2018

I love to check out reports from Tow Center for Digital Journalism and Reuters Institute for the Study of Journalism. So I eagerly attended the Platforms and Publishers meetup at Columbia Tow Center last week, which showcased the latest findings, and featured a panel of execs from Facebook, Google, NY Times and HuffPost.

Journalism 136

Journalism Facebook Advertising Advertising 136

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

Social Media 233

Social Media How To Insurance Insurance 233

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. We create content for Sleep Number’s Careers Facebook and Instagram pages and the company’s LinkedIn and Glassdoor pages. We get together every other month to discuss trends, professional development and case studies. Walk dog. .: Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157