Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

OCTOBER 21, 2014

I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. The study, an annual affair every year since 2008, was published this past August.

Social Media 117

Social Media Study Blogging Company 117

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

PRSay

MAY 4, 2017

The concern over “fake news” isn’t just a problem for the journalism industry — it’s an issue for all professional communicators. Who knows — it may help a journalist write a more trustworthy article if he or she is citing a transparent and detail-oriented survey. Use caution when posting news on Facebook.

Publicity 158

Publicity Communications Journalism Media 158

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”.

Social Media 104

Social Media Marketing Media Analysis 104

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google.

Mobile 136

Mobile Real Estate Web Google 136

Cision

DECEMBER 19, 2016

This is an interesting case study for businesses because they didn’t switch to a particular platform: they switched to all of them. This is perhaps a useful case study to help businesses understand how they can best deploy live video. Facebook Live – views unknown; not achieved. thousand views (live+archive).

Video 120

Video How To Conference YouTube 120

Stephen Waddington

DECEMBER 15, 2021

In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3 They have a combined following of 59 million across Facebook, Google and Twitter.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

JANUARY 9, 2020

Top publisher on Facebook . LADbible – Top publisher on Facebook. The LADbible is the top publisher on Facebook, and it’s not even really that close. As we close the first full week in 2020, and since it’s awards season, we decided to do some awarding for the best publishers on social in 2019. Best Newcomer .

Reddit 88

Reddit Facebook Viral Data 88

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. It didn’t hurt that GM President Mark Reuss was offering encouragement via Facebook on that drive. What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. Now, confirming that Natalina writes about our topic frequently is essential. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 6/ SEO - Journalists love Google when researching data and info to write an article.

Mobile 152

Mobile SEO Web Training 152

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?

Study 120

Study Writing Facebook Groups 120

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. See it here.”. PR tech mentions.

Software 85

Software Internal International Pitching 85

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. While journalism continues to shrink, PR will continue to grow. First and foremost, learn how to write. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Judy: I also went to UF, but studied journalism. I’m impressed by Facebook campaigns that get people motivated. Karlie: Writing is still key, along with planning and being organized. That feels like an obsolete tactic now. .

Leadership 159

Leadership Conference Local Internal 159

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

FEBRUARY 6, 2018

To prove otherwise, she pulled out her phone, opened up Facebook, scrolled to find the article and then handed me the phone. I study organizational persuasion for a living and I knew this was not bona fide journalism. I study organizational persuasion for a living and I knew this was not bona fide journalism.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Also, you should probably share this post on Facebook. Journal Of Marketing Research (JMR) , 49 (2), 192-205.

Viral 120

Viral Journalism Advertising Advertising 120

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Facebook [link]. Barbara Rozgonyi on Facebook. And, he even added links to their sites. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Connect with David Meerman Scott.

Marketing 118

Marketing Social Media Trends Instagram 118

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

FEBRUARY 4, 2016

In this interview, Verónica, who leads PR agency Porter Novelli’s health and wellness practice in Mexico City, opens up about practicing PR in Latin America, her passion for healthcare communication and her transition from journalism to PR. How did you get your start in public relations and healthcare communication? Rapid Fire Round.

Healthcare 120

Healthcare Print Agency Journalism 120

Cision

JANUARY 30, 2016

In fact, Cision’s 2015 Global Social Journalism Study found that 81 percent of journalists chose email over social media, newswires, snail mail or even face-to-face contact. And while Twitter has hinted at removing the 140-character limit, that doesn’t mean social will or should become a place to write a reporter a book.

Media 120

Media Pitching Social Media Report 120

Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. ” Christine Gallagher Kearney of DePaul University Office of Public Relations writes that integrating social media into risk and crisis planning and incorporating social into drills and practice is paramount for communication professionals.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? For all of these things be able to demonstrate the value that you added so that when it comes to applying for internships or writing to companies that you’d like to do some work experience for, you’ll have some practical PR know-how and successes that you can point at.

Google 119

Google Data Government Social Media 119

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Bianchi Biz Blog

JANUARY 25, 2021

As the long, challenging year of 2020 recedes in our rearview mirror, I’m focusing on changes in automotive mobility use as we acclimatize to new work, study, and shopping habits, locations, and policies. How long have you been in journalism, and how did you get started? Facebook: [link]. This world is all we have.

Automotive 70

Automotive Meeting Industry Media 70

Buzzstream

JANUARY 9, 2019

When you’re writing up a piece of content and you’re adding resources, numbers or examples, it’s easy to just to perform a Google search and select the top results to include in your article. It’ll quickly become clear if a person is writing as frequently as you and about topics that could work well with your own content.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

OCTOBER 15, 2019

Media should be part of it – because reporters do pay attention to what their peers and competitors are writing – but this also a good way to build on the third-party credibility that comes with earned media and target bloggers and customers. You Mention Twitter, What about LinkedIn and Facebook? Professional associations; and.

B2B 78

B2B Facebook Advertising Advertising 78

Stephen Waddington

SEPTEMBER 13, 2017

I asked my networks on Facebook on LinkedIn what they’d suggest: direct entry into work; apprenticeship; or a public relations or other degree. “You need a natural appetite for writing, and they should have that already. My best recruits had done at least some journalism, public relations, blogging, content or design.

Publicity 90

Publicity Local Training Writing 90

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Interesting test of Facebook content shows longer form content may win. Want to learn Ann’s writing rules for PR? Facebook curates which content you see. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Breakfast Club

MAY 12, 2014

The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The pitch did not point out an important finding in the study: “Of course, the agave’s claim to fame is as the plant from which tequila is made. Mercedes G.

Chemicals 50

Chemicals Pitching Study Journalism 50

Cision

FEBRUARY 3, 2016

I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. For pleasure, Facebook. How did you get your start in PR? Rapid Fire Round.

Pinterest 120

Pinterest Mobile Pitching Social Media 120