Shift Communications

DECEMBER 30, 2014

Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. Don’t Quit Facebook Yet. Everything Is Measurable in PR.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Leadership 199

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Interview: craft a compelling and true-to-life storytelling narrative. Diligent Data Measure: turn up online presence and connections to create your own communities. *

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

PRSay

OCTOBER 12, 2018

Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. What’s on the mind of PR professionals these days?

Conference 110

Conference Internal International Storytelling 110

PRSay

OCTOBER 2, 2017

However, paid media has historically had a significant advantage over earned when it comes to measuring success. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. Facebook, Twitter and most other social networks offer a wealth of free analytics.

Data 145

Data How To Storytelling Analytics 145

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. THAT you can measure against. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Prohibition

AUGUST 25, 2023

Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement.

Retail 62

Retail Marketing Analytics Social Media 62

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Contently - Strategy

MAY 13, 2024

Since ads on “ walled gardens ” like Facebook and Amazon have been spiking in cost-per-sale in recent years , a shift in focus might be more cost-effective in addition to more directly measurable and controllable. This may be a good idea regardless of the state of third-party cookies.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. In fact, 293 million Americans listen to the radio, while there are 180 million Facebook users, according to Musical Pursuits.

Radio 75

Radio Television Media Local 75

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. The Big Picture. The world as a whole is moving faster than ever.

Trends 161

Trends Publicity SEO Advertising 161

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. where we’ll be sharing more visual storytelling tips, tricks and resources. Here we go! Launching a new product?

Storytelling 28

Storytelling Tools Resources Instagram 28

OnePitch

OCTOBER 20, 2022

What’s your best tip for measuring PR? We’re lucky to work in an industry where measurement has evolved by leaps and bounds. If you’re answering ‘yes,’ PR measurement is on the right track. When it makes sense, I’ll also share an expert or client resource that could help add color to their future storytelling.

Media 94

Media Sports Agriculture Pitching 94

Cision

DECEMBER 29, 2015

Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way? It’s not a 9 a.m.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. Publishers are looking beyond Facebook as the platform’s self-interest is seemingly at odds with publisher interests.

Corporate 64

Corporate Storytelling B2B Facebook 64

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. – Measurement & analytics. Even if your management team is not interested in #measurement at this time, do it!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. RedBull had 45 million Facebook fans. 13 visual storytelling tips and the. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts? million Twitter followers.

Social Media 82

Social Media Media YouTube Film 82

wiredPRworks

NOVEMBER 18, 2020

For example, if your target group is millennials, Instagram may be a better marketing route than Facebook. The best way to convey your customer experience is via storytelling. My storytelling method is called CPR, which is Challenge Process Results. How are you going to measure your success? Every picture tells a story.

Content Marketing 52

Content Marketing Marketing System Reputation 52

PR in High Definition

NOVEMBER 17, 2017

It has now been confirmed that Facebook helped endorse Russian content, reaching 126 million Americans. Unsurprisingly, Facebook is now undergoing a major revamp. As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation.

Policies 72

Policies Facebook Advertising Advertising 72

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

NOVEMBER 7, 2016

Since then, I’ve been increasingly impressed with her commitment not just to measurable public relations, but to smart Social PR itself. Measurement! The Master Course doesn’t simply explain what to measure, but walks you through the process of goal setting, messaging and delivery, and then how to tie outcomes back to the goals.

Measurement 65

Measurement Course LinkedIn Banking 65

Waxing UnLyrical

DECEMBER 28, 2019

However, while PR pros in general have adopted social technologies quite enthusiastically, there’s still a fair amount of hesitation when it comes to opening their arms to numbers in general and, therefore, measurement. How to get started: I wrote a post on how to get started with your measurement program quite a while back.

Exercises 62

Exercises Measurement Enterprise Technology 62

Cision

JUNE 9, 2016

Working with WE gave me that edge in having the opportunity to work with 360-degree communications mandates to drive measurable business impact for clients. WE’s processes are very focused on measurability and budget optimization – driving more organic influence and less through paid platforms.

Training 0

Training Leadership Brand Branding 0

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Shift Communications

DECEMBER 11, 2015

Right now Apple owns the device, Google the browser and Facebook the app. Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Contently - Strategy

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. For example: Marketers don’t know what content to create, struggle to measure success, and are afraid of doing something wrong. How to develop customer empathy, in 10 steps.

Marketing 108

Marketing How To B2B Exercises 108

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Follow Bryan on Twitter: @bryanpedersen. And I think also just from the clients, right? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

prTini

OCTOBER 3, 2014

How Skype Uses Storytelling to Be the Most Human of Tech Companies. 3 Tips for Winning the Facebook News Feed Battle. 3 Tips for Winning the Facebook News Feed Battle. How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers. Measurement Roundtable: Beyond the Numbers.

Skype 45

Skype Case Study Education SEO 45

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Storytelling through the Eyes of a Child. You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Solo PR Pro

JANUARY 7, 2019

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age.

Trends 45

Trends Google Crisis Management Data 45

prTini

SEPTEMBER 19, 2014

Budweiser Wants You to Buy a Facebook Friend a Real Beer. 3 Social Media Measurement Tips to Improve Click-Through Rates. The Power of Social Storytelling. Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing. Pay to Play – The End of Free Social Marketing?

Tools 50

Tools Wikipedia Case Study Marketing 50

Cision

JANUARY 19, 2017

Storytelling by recognized, influential people is where PR is heading. How do you measure that success? You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it. What I’ve come to realize, particularly in the past few years, is people are inspired by the stories of others.

Social Media 120

Social Media Newspapers Pitching Reputation 120