Critical Mention

JUNE 10, 2020

That change has been sped up even more by the COVID-19 pandemic, leaving a landscape that may look unfamiliar to many longtime industry veterans. . Pitching relevant topics also helps build rapport with media members as they understand that you are doing research in an effort not to waste their time. .

Media 104

Media Pitching Trends Resources 104

Bianchi Biz Blog

JULY 25, 2022

I have been covering the truck fleet industry for the past 16 years. Right now, the truck fleet industry is dealing with major vehicle shortages, staffing problems, and incredibly high fuel prices. The industry is changing with a shift in the generation of fleet managers from when even I first started. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

Victorious PR

JANUARY 13, 2023

That’s not going to happen with an ad running on Facebook. You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. Also, a press release can be sent to many different outlets.

Real Estate 52

Real Estate Publicity Television Radio 52

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." Link to it on Facebook and tell your friends and family how awesome it is.

Pitching 64

Pitching eBook How To Pinterest 64

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor.

Software 0

Software Media Leadership Journalism 0

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Cision

APRIL 4, 2017

And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. You can quickly read their Twitter stream, join their Facebook page, check out their content on LinkedIn, YouTube, Google+, Pinterest, SoundCloud and many more.

Communications 120

Communications Pinterest Print YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 45% of people watch more than an hour of Facebook or YouTube videos a week. 2017 PR Takeaways. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Recognize and capitalize trends in your industry as they crop up.

Media 75

Media Radio Newspapers Print 75

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Konnect Agency

OCTOBER 2, 2019

You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Take the earned media coverage and share it with your followers across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and Google+. Here’s how to make this happen: Utilize Social Media.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. The convenience?

Social Media 87

Social Media Media Mobile SEO 87

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What drew you to the PR industry? Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. Internships and networking are key.

Travel 120

Travel Agriculture Tourism Internal 120

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Looks like Facebook may be a winner here, as it recently snatched Snapchat’s most popular features like filters and stories. It also helps to track important industry verticals and follow the most relevant journalists on Twitter. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Doctor Spin

MAY 21, 2021

They aimed at the milk industry (“the milk lobby”). Make a list of experts and thought leaders both inside and outside your industry. Make a list of stupid majorities in your industry. Facebook took on a stupid majority (“a media company that doesn’t produce any media is not a threat”).

How To 52

How To Hotels Survey Employee 52

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It’s time for the next big leap in the way PR agencies work in India.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Waxing UnLyrical

SEPTEMBER 13, 2012

It’s a far more visual experience to check out a person’s influence print. The #MeasurePR chat discussed how this might impact the way stories are developed by newsrooms, and how it could change how PR pros pitch. Louis headquarters, and the Missouri Chamber of Commerce and Industry. The chat recap of #measurePR on Aug.

Measurement 73

Measurement Print Analysis Journalism 73

Beyond PR

APRIL 4, 2017

And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. You can quickly read their Twitter stream, join their Facebook page, check out their content on LinkedIn, YouTube, Google+, Pinterest, SoundCloud and many more.

Communications 57

Communications Pinterest Print YouTube 57

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. What industry the person specializes in… Really, nothing special at all!

Marketing 100

Marketing SEO Writing Engineering 100

Beyond PR

MARCH 6, 2018

In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). Let’s face it, nobody knows your brand, industry and personas better than you. The results might shock you. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

APRIL 13, 2015

Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. 5 Tips To Pitching Success – When PR Stands For “Personal” Relations .

Web 40

Web Retail Twitter Print 40

MaccaPR

JULY 8, 2015

That kind of PR pitching reveals a shot-gun approach. And I gather lots of opinions about business and public policy on Facebook, reading what friends are posting.". If you want to exist, you have to be on Twitter, LinkedIn and Facebook – I hope to get people blogging about different industries, and have.

Interviews 48

Interviews Radio Journalism Newspapers 48

Waxing UnLyrical

JULY 18, 2012

I had so many questions I wanted to ask him about his experience in the food truck industry from a public relations and social media perspective. Why did you first get involved in the food truck industry? It’s very rare; and that’s why I got started in the food truck industry. Umm, how cool is that?! A variety of different ways.

Writing 94

Writing Interviews Industry Pitching 94

Cision

SEPTEMBER 16, 2016

The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. We managed to score a few minutes with editor Tina Reading to discuss premium tips for pitching this publication, perfect for today’s on-the-go, digitally focused readers. Email please.

Pitching 120

Pitching Print Video YouTube 120

PR Conversations

JULY 20, 2015

I’ve held a number of volunteer roles over the years, many of them board or committee participation in industry associations ( LERN , CPRS and IABC/Toronto ). A volunteer pitch that persuaded. Not to mention the elitism and sense-of-entitlement cliques that often predominate in our industries. The social Fringe community.

Community 40

Community Print Twitter Creativity 40

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

Journalism 120

Journalism Trends Local Print 120

Beyond PR

APRIL 6, 2016

By not targeting the right contacts, your perfect pitch can fall on deaf ears. Identify non-traditional influencers in your industry whom you can target along with more standard media types. For stories that are more evergreen or broader in scale, consider print periodicals like consumer and trade magazines. Do your research.

Pitching 40

Pitching Media Radio Print 40

Rock the Status Quo

DECEMBER 2, 2014

Rock The Pitch #11 “Hey I’m convincing a client to start a weekly chat #hashtagremoved 1PM would love help getting it rolling, if you could show up & help :)” Once I was past the initial urge to correct his appalling grammar, I’ll admit to the twinge of resentment that popped up out of nowhere. ” The hook.

Pitching 157

Pitching Twitter Print Software 157

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. This may not seem obvious if you are accustomed to monitoring online or print coverage. The latter uses AI to analyze pitching preferences – which was named in a previous post as one of the eight innovations to watch in PR technology.

Software 121

Software Technology Advertising Advertising 121

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 176

Survey Marketing B2B Study 176

Cision

MARCH 21, 2016

So how can you stay on the cutting edge of the news industry? They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. 6) Pitch the story to an industry newsletter. 7) Share with industry forums and peer groups .

Media 97

Media B2B Groups Conference 97

Cision

MAY 4, 2015

Ensure compliance with industry regulations. Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Social Media Listening.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120