Cision

MAY 6, 2015

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it.

Engineering 120

Engineering How To Measurement Analytics 120

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. Doing this exercise gives you an even better understanding of your existing customers’ perspectives, which allows you to refine your strategy for your target audience. This involves testing your content and measuring its success.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what? pts Settings.

Measurement 60

Measurement Social Media Tourism Twitter 60

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Continuing the conversation I created a Facebook community of practice last week to explore the future of marketing, media and public relations. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

Waxing UnLyrical

DECEMBER 28, 2019

In my last post, I talked about how, instead of setting New Year’s Resolutions, I was instead going to put Chris Brogan’s “three words” exercise into practice. It was so cool that you did the exercise too! How to get started: I wrote a post on how to get started with your measurement program quite a while back.

Exercises 62

Exercises Measurement Enterprise Technology 62

Melissa Agnes

FEBRUARY 15, 2015

How BBC measured success. Learn more about Agnes + Day’s crisis simulation platform and exercises. Learn more about BBC’s Ebola initiatives by connecting with them on Facebook. This episode of The Crisis Intelligence Podcast discusses: The strategy behind BBC’s WhatsApp Ebola Service.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.

Crisis 151

Crisis Government Energy Community 151

Contently - Strategy

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 82

Marketing How To B2B Exercises 82

Cision

JUNE 3, 2015

We know it’s really important as a brand to be present on all those channels: Twitter, Facebook, Instagram and YouTube. We are trying to be a bit broader by appealing to the everyday exerciser, whether you’re a casual pick up soccer player or a tennis player. Q: Which channel seems to work the best for getting the message out there?

Instagram 120

Instagram YouTube Twitter Social Media 120

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results. Probably not.

Blogging 106

Blogging Survey B2B Analysis 106

Karen Freberg

SEPTEMBER 27, 2018

In fact, he is featured in my new SAGE book under measurement! Dennis Yu and his team from Blitzmetrics came to speak to my PR and Crisis Class at the University of Louisville this week (otherwise known as #FrebergPR) all about Facebook, personal branding, topic wheels, and ads. Bringing knowledge and swag to the students.

Education 74

Education Video Social Media Facebook 74

Waxing UnLyrical

JUNE 13, 2016

PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Here you go. ” 2.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

DECEMBER 20, 2016

Predictions are a license for liberty in mental exercise. Many will jettison the click addiction in favor of trust as a means of measurement.”. Are Facebook Ads Any Good for B2B Marketing? Still, others see predictions as an annual moment of reflection and the chance to stretch one’s thinking. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Waxing UnLyrical

MARCH 30, 2012

So we see a lot of regulars walking their dogs), and much to my delight, they call me the Exercise Lady. I love that they stop to chat, and if they see I’m mid-exercise, they call out, “Looking good!” To vary my exercise routine, I’ve started running. Changing goals. My goals have changed.

Exercises 61

Exercises Pinterest Energy Course 61

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. From how to approach Facebook Live to creating Snapchat ads for students and many more. Lots of books to choose from that focus on social media today.

Social Media 69

Social Media Media Resources Education 69

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). Now consider this exercise in the real-time social media scenario. The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured.

Employee 40

Employee Measurement Social Media Product Launch 40

Waxing UnLyrical

JANUARY 22, 2011

For me, this means making some form of exercise a regular part of my day, whatever shape that exercise takes, getting enough rest, and eating better food… which means I have to cook more, and cook regularly. Three weeks into 2011, how am I doing? . | pts Settings. Sign out Leave your comment here. These fine folk did: Jan.

Exercises 40

Exercises Tourism Measurement Blogging 40

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find. Twitter Facebook Google+ LinkedIn Behind the Brands: Oxfam Holds Big F&B Accountable.

Brand 98

Brand Branding Policies System 98

Waxing UnLyrical

NOVEMBER 17, 2010

As you continue to hone your craft (as I try to do), here are some of the exercises I put my writing (and those of my guest bloggers) through on a daily basis, to see if it looks as attractively as it (I think) reads. In the digital world, that’s judging content by its ability to intrigue you in a split-second. pts Settings.

Blogging 86

Blogging Writing Facebook Twitter 86

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. My other thought relates to whether and how we could – or should – measure happiness. This PRConversations conversational post examines the importance of happiness as a performance improvement trigger.

Communications 104

Communications Community Measurement Study 104

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. Instagram some.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

JANUARY 8, 2011

Comment as pts moderator Jillfoster Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts mod Shonali Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Facebook 79

Facebook Twitter Writing Measurement 79

Waxing UnLyrical

DECEMBER 9, 2011

I g ot back on the exercise horse on Nov. As of this week’s weigh-in and measurements (every Monday) and two months in , I have: Dropped a total of 11 lbs. And since I promised to keep you up to date on how things are going on that front, here’s your next monthly update. And I’m touched.

Exercises 65

Exercises Training Groups Measurement 65

Waxing UnLyrical

AUGUST 22, 2010

Why: A new discovery of mine thanks to Brian Meeks , twins Alexandra and Kymberly dole out fitness advice that will exercise your laugh muscles along with everything else. Comment as pts moderator Kami Huyse Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Twitter 68

Twitter Facebook Measurement Blogging 68

Solo PR Pro

SEPTEMBER 8, 2015

The agenda included a networking exercise where the students had to meet other participants, sharing information about what makes them unique and why they want to get into PR. AL: We really have great engagement across all of our channels including Facebook, Twitter, Instagram and Snapchat. Solo PR: How do you measure its success? .

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have a Facebook page or Snapchat account. While it’s not the first time I’ve been named to a list , given the effort, equity, and sheer mental exercise I’ve poured into marketing, PR and social media every day, it’s nice to be recognized. She doesn’t have any Twitter followers.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

AUGUST 25, 2010

Even if you don’t have to track your time, it’s still a good exercise to undertake. If you use Seesmic , you can also save items from your Twitter and Facebook streams. Comment as pts moderator Mary Deming Barber Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Pitching bloggers and pitching media ain’t that different. pts Settings.

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 4, 2010

Depending on the size of your network, it’s a similar story on Facebook, which also applies sophisticated, even mysterious, algorithms to determine whose updates show up more frequently in your news feed. The biggest PR lesson here – because what is this campaign, if not an exercise in trying to raise awareness?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

JANUARY 1, 2011

That means eating right (which means cooking as often as I can), exercising regularly (whether on my elliptical machine or by taking my dogs for a walk, or by taking dance classes – yes!), Comment as pts moderator 3HatsComm Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Measurement 42

Measurement Blogging Tourism Twitter 42

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Revisit your segmentation. Reassess technology. Reduce your social footprint.

Measurement 120

Measurement Resources Technology Examples 120

Prohibition

JANUARY 7, 2022

Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. Crisis management is not just about being on hand for a fire-fighting exercise. Sometimes, this can be used negatively. In most cases, this individual is a PR expert. But what should you look for in a PR firm?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PRSay

JUNE 11, 2021

In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less. I have to pause here to note an uncomfortable irony.

Privacy 72

Privacy Social Media Trends Video 72

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. What’s collected should be measured and analyzed on a regular basis. . In its earlier days, Facebook shared a lot of data with its employees and held an employee hackathon. WHAT TO DO WITH IT.

Data 68

Data Telecommunications Infographics Automotive 68

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. Of course, there’s a highlight reel on social media.

Infographics 266

Infographics Communications Leadership Social Media 266

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Invest in paid distribution on Facebook. Invest in paid distribution on Facebook. Here are our biggest takeaways.

Financial 83

Financial Industry Report Insurance 83