The Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Analyze the data gathered from this monitoring exercise. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. Meritus Media Inc., Map the brand’s social graph.

Social Media 279

Social Media Strategy Pinterest Media 279

PR in High Definition

FEBRUARY 25, 2022

Facebook has had its fair share of crises in its relatively short and troubled tenure – the most recent being revelations from whistleblower, Frances Haugen, about the company’s algorithm increasing divisiveness on the platform, as well as insider knowledge about Instagram being harmful to mental health.

Reputation 62

Reputation Exercises Employee Facebook 62

Stephen Waddington

JANUARY 12, 2022

News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade. Regulation would help as the European Union and national governments exercise control over big tech. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). And then I’ll give it another refresh by inviting an industry expert to a Facebook live to debate the pros and cons of the topic. Step 1: Identify Keywords You Can Own.

Exercises 198

Exercises Google Writing Blogging 198

Melissa Agnes

APRIL 11, 2018

Unfortunately for Facebook, the Cambridge Analytica crisis it is now managing is the direct result of an issue that went mismanaged for years. Facebook’s missed opportunity. Facebook was well aware of this reality—as is Google, and Twitter, and all the other social media networks and apps that are leading the way.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Melissa Agnes

JUNE 29, 2014

Rob and I discuss our experience with crisis simulations, along with current trends that we’re seeing and biggest “aha moments” that we’ve experienced personally, as well as those that we’ve watched our clients experience due to the simulation exercise. Or on Facebook. Or via email. Follow Melissa on Twitter: @melissa_agnes.

Crisis 215

Crisis Exercises Twitter LinkedIn 215

PRSay

APRIL 8, 2020

“We are fortunate that we have many technological resources at our disposal that help to make work and team meetings possible,” Stansell says, citing workplace software products like Google, Microsoft and Zoom, as well as Slack and Facebook. Being the best version of yourself.

How To 190

How To Crisis Employee Resources 190

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

And Big Tech, especially Facebook, has accepted responsibility in fits and starts, and only after a public and regulatory backlash. There were critics on both sides — those convinced that shareholder interest should remain the only corporate priority, and those who dismiss the whole thing as an empty PR exercise.

Leadership 156

Leadership Corporate Energy Government 156

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. A helpful exercise is to put yourself in the shoes of a journalist. This post, however, is aimed to put visual content on the pedestal.

How To 282

How To Storytelling B2C Measurement 282

Cision

APRIL 29, 2015

Facebook sharing started picking up around lunchtime and increased steadily throughout the afternoon on April 27. The Future of Cancer: Closer to a Cure [4.26.2015] – Facebook: 1,107 and Twitter: 144. It’s always good to have context to understand the significance of a story. Want to win some good coverage?

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

The Proactive Report

MAY 8, 2017

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Analyze the data gathered from this monitoring exercise. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. Meritus Media Inc., Map the brand’s social graph.

Social Media 140

Social Media Strategy Pinterest Media 140

Stephen Waddington

MAY 2, 2020

We’ve all had a rapid onboarding on FaceTime, Facebook Messenger, Google Hangout, Teams and Zoom during lockdown. The answer landed in the form of video by Fiona Crump in my Facebook newsfeed via 80% Awesome , a Facebook group created by Rachel Picken. This is my sixth letter. It’s become a form of weekly therapy.

Transportation 84

Transportation Government Community Facebook 84

Burrelles Fresh Ideas

JANUARY 16, 2024

The immediacy of platforms like Twitter, Instagram, and Facebook demands genuine, real-time engagement. While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process. Social media has redefined the public relations landscape, making authenticity more critical than ever.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Solo PR Pro

APRIL 12, 2022

On the other hand, keep your social media accounts on LinkedIn, Facebook and Twitter, etc., Exercise restraint. Put your business email account and personal email account on your computer, tablet and cell phone so you can monitor them wherever you go. only on your computer and tablet, not on your cell phone.

Nonprofit 58

Nonprofit Social Media Exercises Retail 58

Waxing UnLyrical

NOVEMBER 11, 2016

A simple exercise. Exercise = work. The best exercises are, I think, simple. The thing is, the best exercise in the WORLD is not going to make a darn difference if you don’t actually do it. Twitter Facebook Google+ LinkedIn Your One Thing. The header for the left column is “Things I Can Change.”

Exercises 79

Exercises Banking Training Twitter 79

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. Continuing the conversation I created a Facebook community of practice last week to explore the future of marketing, media and public relations. Let’s hope that continues.

Government 132

Government Crisis Exercises Retail 132

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. But does everyone who holds the reins know how to use it well and exercise good judgment? Your social media manager needs to be more than someone who just knows how to schedule posts on Facebook. Facebook isn’t Twitter, right?

Social Media 239

Social Media Crisis Training Media 239

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. For a fun exercise, ask ChatGPT to write your bio. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. For a fun exercise, ask ChatGPT to write your bio. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores.

Publicity 78

Publicity Guidelines Training Transportation 78

Melissa Agnes

SEPTEMBER 9, 2014

Simulate everything from Twitter, Facebook, Instagram (and any other social media channel needed for your team’s exercise), to the search engines, as well as major news sites and blogs. The right crisis simulation will: Simulate any type of crisis imaginable and test any part of your team / departments that you want to test.

Crisis 222

Crisis Crisis Management Engineering Exercises 222

Karen Freberg

DECEMBER 6, 2019

And to top things off – my PR class worked with one of the biggest brands out there in the social media space as a class client: Facebook Blueprint. The students in the class did a great job, and I am very proud of the work they were able to produce for Facebook. Exercising your mind AND body. No big deal, right?!

Exercises 52

Exercises Conference Facebook Education 52

Karen Freberg

MARCH 12, 2021

Besides this blog post, I have created tweets, Instagram stories, feed posts, Facebook updates, and even a TikTok video about this very cool experience. This activity went over so well, I think I may implement this type of exercise for future courses! Here is what I did: Create my own content to showcase MMs and their generosity.

Video 122

Video Exercises Creativity Twitter 122

Waxing UnLyrical

MARCH 14, 2014

The other day I needed a bit of comic relief (we were gearing up for the #HopeProject launch and it was a bit frenetic, to say the least), so I posed this question on Facebook: “Complete: ‘You know you have a winner when the email subject line reads __.’ ’ “ I learned a great deal from this exercise.

Exercises 76

Exercises Writing Facebook LinkedIn 76

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Heck, bust this thing out and use it as a team-building exercise. One day this will not be a drill. Share it! .

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Cision

APRIL 27, 2017

So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Coming from a bachelor of arts background, it’s one thing to say, “yeah, I should be more data-driven.” Data Mappings: Sentiment.

Storytelling 146

Storytelling Data B2C B2B 146

Communications Conversations

SEPTEMBER 10, 2020

It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. You’ve been posting a series dubbed “Rapid Snack Reaction” for a while now on Facebook + Insta. Outside of work, I really appreciate having extra time in the morning for running and exercise.

Radio 167

Radio Journalism Interviews Energy 167

Waxing UnLyrical

FEBRUARY 17, 2017

Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. Then, post it to the Social PR Posse Facebook group before midnight EST on Friday, February 24. Twitter Facebook Google+ LinkedIn Bring Your Own Meme to the #LiftOff Book Giveaway.

Training 75

Training Exercises Banking Groups 75

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 180

How To Employee Survey Exercises 180

Contently - Strategy

OCTOBER 9, 2019

Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 82

Marketing How To B2B Exercises 82

Barokas

MAY 31, 2018

In the age of nearly constant public relations nightmares (we’re looking at you, Facebook ), any PR person worth their salt knows the value of a good crisis communications plan. To be clear, the client knew all along that this was an exercise – otherwise, we would have had some explaining to do. Credit: WiffleGif.

Crisis 74

Crisis Exercises Employee Crisis Communications 74

Solo PR Pro

JUNE 4, 2019

It may feel counterintuitive, but schedule time to recharge and exercise. Remember, one of the perks of Solo PR Pro membership is our members-only private Facebook group. You likely already know this. The additional load of working on your business and in it requires that you take care of yourself. Learn more about it.

Exercises 61

Exercises Meeting Groups Community 61

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. The conversation is on Facebook and Twitter, and possibly isn’t even accessible by you.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

MAY 19, 2020

Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs. Invest in building communities, customer databases and influencer networks.

Crisis 151

Crisis Government Energy Community 151

PR Job Coach

JANUARY 14, 2011

Bear in mind this exercise may take up to two weeks to two months depending on how responsive your friends and colleagues are and the amount of brain power you dedicate. For each session that you spend on this exercise, sit down in a comfortable place with your favorite instrument of composition and beverage of choice.

Brand 133

Brand Branding Exercises Guidelines 133

Stephen Waddington

APRIL 18, 2020

Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. I’ve created a Facebook community of practice with the aim of exploring the future of the media, marketing and PR business. Home desks will be styled for video conference meetings. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Melissa Agnes

FEBRUARY 15, 2015

Learn more about Agnes + Day’s crisis simulation platform and exercises. Learn more about BBC’s Ebola initiatives by connecting with them on Facebook. Follow Melissa on Twitter: @melissa_agnes. Connect with Melissa on LinkedIn. Follow Trushar on Twitter: @Trushar.

Crisis Communications 100

Crisis Communications Crisis Crisis Management Exercises 100

Waxing UnLyrical

MAY 17, 2018

The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. What could be so bad that I was being warned strongly against sharing it outside of a closed Facebook group? Post-exercise feedback: “That sounded sterile and unconvincing.”.

Exercises 82

Exercises Interviews Groups Video 82