Exercises Facebook Interviews Measurement 
Deirdre Breakenridge
APRIL 5, 2019
Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. Of course, there’s a highlight reel on social media.
Cision
OCTOBER 4, 2017
When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. A helpful exercise is to put yourself in the shoes of a journalist.
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Cision
APRIL 18, 2017
If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). While at the conference, I’m going to do several media interviews that link to that original blog post. If you have to choose just one, start with Facebook.
Contently - Strategy
OCTOBER 9, 2019
Because data without the context of customer empathy is like buying someone a present based solely on the data from their Facebook profile. This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. Group interviews lead to groupthink.
PRSay
JUNE 11, 2021
In our social posts, we’d then link to a webpage where users could see the data behind our messages — like “show your work” exercises in school. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. What are some best practices for other communicators?
Waxing UnLyrical
OCTOBER 22, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what? pts Settings.
Mindful Marketing
JANUARY 1, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less. I have to pause here to note an uncomfortable irony.
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