Masters in Communications

DECEMBER 10, 2018

Today's journalism is a far cry from what it used to be. In the past, you received the majority of your news and information from your local newspaper published every morning. Journalism as a whole has changed in response. Let's take a look at what journalism is today, and some of the people changing it.

Journalism 65

Journalism Newspapers Web Data 65

Landis PR

MARCH 29, 2021

I always enjoy writing about up-and-coming people who are doing great things in Bakersfield. Since I write for a magazine, we have a different monthly theme that impacts the stories we pursue. For example, our April issue will be dedicated to home and garden. Landis Communications Inc.’s Tell us a little about yourself.

Meeting 96

Meeting Media Local Interviews 96

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

JUNE 21, 2021

I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. How long have you been in journalism and how did you get started? This month, June, marks seven years working full-time for local newspapers.

Meeting 95

Meeting Report Automotive Real Estate 95

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience.

Film 129

Film Marketing Sports Hotels 129

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc. All-in-One Media Service. SCHEDULE A DEMO.

Media 104

Media Radio Local Tools 104

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Here’s an example of a guest posting site directory that was pitched to me via LinkedIn: If you look at many of these sites on lists, you’ll see that Google’s Helpful Content Update has decimated most of their traffic.

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. In our example, let’s imagine the post we will pitch covers something specific to Tennessee farming. For example, searching “farming news” will show us people who include “farming news” in their handle or description.

Digital PR 62

Digital PR Report How To Pitching 62

Barokas

NOVEMBER 1, 2017

In my introductory journalism classes, my professors made it sound like PR professionals were magical fixtures at every event who could answer all of my questions. My professors assumed every journalism student knew what PR was, so I never sought clarity on the job description, because I didn’t want to discredit my reporter title.

Report 68

Report Fashion Pitching Journalism 68

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely think that it is. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Sword and the Script

AUGUST 14, 2018

For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 4) Emphasis on professional journalism. Comment: Amen.

Survey 103

Survey Report Media B2B 103

NewsWhip

FEBRUARY 7, 2020

After this, attention started to pick up for some publishers, with Sputnik and Virology Down Under both writing about the undiagnosed victim in Wuhan, though the number dropped to 44 rather than the aforementioned 59. This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. Engagements. New York Times.

Journalism 163

Journalism Viral Writing Report 163

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

JANUARY 12, 2015

Folks have been wringing their hands about the loss of writing skills for YEARS. 1: Journalism jobs continue to disappear. So yeah, the fact that journalism jobs are drying up will impact the writing world. Think about people like Danny Olson , Greg Swan and Karl Pearson-Cater locally here in Minneapolis.

Journalism 60

Journalism Writing Trends Local 60

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. Write a perfect (personalized) pitch.

Pitching 58

Pitching Media Journalism Data 58

Cision

JUNE 25, 2015

For example, ask a question to prompt discussion around the article. Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Here are 10 easy ways to maximize new press using your own internal resources: 1.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. All of these examples have one feature in common–they’re newsworthy.

How To 98

How To Ethics SEO Guidelines 98

Flack's Revenge

AUGUST 1, 2018

Quora recently sent me an email asking about my favorite content curation examples. It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. Image from Pixabay. Now I was strangely stumped, even disinterested. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? My daily newspaper of choice is…The Wall Street Journal. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PR Fuel

SEPTEMBER 28, 2020

There’s an art to writing the best press release. These are all examples of newsworthy stories that you should be sending out press releases for. It needs to be something interesting and different that journalists and bloggers will want to write about. Write a Concise, Catchy Headline. Luckily, we’re here to help.

SEO 105

SEO Writing Newspapers Engineering 105

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. My advice: if you know how to write it, tweet it. This is just one example.

Social Media 59

Social Media Facebook Airlines Web 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 196

Marketing Content Marketing Data Social Media 196

Shift Communications

FEBRUARY 23, 2017

He not only agreed to speak with our client, but wound up writing an entire profile piece dedicated to their partnership with Microsoft. For example, goTransverse, a cloud-based monetization engine, did not have a lot of corporate or product news in 2016. Don’t forget about local media! Don’t forget about your local media.

Local 68

Local Mobile Corporate Retail 68

NewsWhip

MARCH 25, 2020

This is something we had also noted in terms of the most engaged publishers in the last month writing about the pandemic. Examples of this include big publishers that people trust, such as The New York Times, The Washington Post, NBC News, CNN, and The Atlantic. COVID-19 content engagement overall . Engagements for specific publishers.

Facebook 174

Facebook Crisis Report Data 174

Communications Conversations

NOVEMBER 12, 2020

But journalism does addict you to quick results and to working alone. A funny example is a 2 nd -hand furniture I chose for my office at Feed My Starving Children. Along that line, keep your writing conversational. I’ve noticed a tendency for PR people to write like academics. Many times, this backfires. Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Bianchi Biz Blog

JANUARY 24, 2022

LiDAR is a perfect example. For example, I had the opportunity to tell the story of Kelly Suntrup Stumpe, aka The Car Mom. How long have you been in journalism and how did you get started? I began writing for 605 Magazine in early 2010 in Sioux Falls, South Dakota. Paul Stanley of Kiss is also very kind.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Influencing through example (the story).” Long-form journalism.”

Storytelling 131

Storytelling Communications Survey Case Study 131

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

PR Fuel

SEPTEMBER 4, 2020

Local outlets may publish less. Here’s an example: Centers for Disease Control and Prevention. Here’s the CDC example in Chicago author-date format: Centers for Disease Control and Prevention. Individual countries may have their own best practices for journalism , and each news outlet may have their own house style as well.

How To 62

How To Guidelines Case Study Examples 62

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Hence my desire to write such a piece.

Meeting 65

Meeting Automotive Engineering Media 65

Communications Conversations

DECEMBER 17, 2014

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. But at the end of the day we write off a fair amount of work.

Corporate 148

Corporate Fashion Agency Travel 148