ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. I never said this at the time, but now I can admit: I don’t really know what that means.

Interviews 296

Interviews How To Reddit Journalism 296

Karen Freberg

NOVEMBER 15, 2020

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. However, this is not all of the writing we do as professors. Why do I bring this up?

Writing 105

Writing Chemicals Conference Resources 105

Buchanan PR

MAY 3, 2024

The New York Times , for example, lists at the top of the article, “Paid Post,” to be fully transparent (See these stories from Shell and General Electric ). While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. Who authored the story?

Writing 86

Writing Journalism Examples Advertising 86

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Sadly, the content explosion has led to a cheapening of writing and reporting.

Journalism 120

Journalism Local Data Mobile 120

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are.

Conference 368

Conference Pitching Agency Writing 368

ImPRessions - Crenshaw Communications

JUNE 3, 2021

I was a journalism major in college and had dreams of reporting before I shifted to PR, so I know all about wanting to get that big scoop. But in PR and journalism, it means an article or a press release that won’t be published until a certain time. Here is a list of things you might hear at a PR internship. Exclusive” . Circle back”.

Journalism 344

Journalism Internal International Pitching 344

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Journalism 140

Journalism Company Brand Branding 140

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. For example, ‘This new zoning law is going to change X, Y & Z.’ Email is best to get it in writing.

Real Estate 223

Real Estate Local Pitching Media 223

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

Sword and the Script

DECEMBER 19, 2023

Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry. Sometimes I write a complete blog post on a report – and other times it’s just a blub. At the end of the year, I go back through all my writings and pick out some of the statistics that stand out to me.

B2B 106

B2B Survey Pitching Software 106

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. These are not isolated examples.

Journalism 64

Journalism Brand Branding Advertising 64

PRSay

MAY 12, 2023

When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. For example, can you take the reader into the room when the executive team arrived at a decision? For example, can you identify a “hero” in your story? So, talk to people.

Employee 150

Employee Communications Storytelling Corporate 150

PRSay

AUGUST 11, 2021

Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit. Photo credit: mclittlestock ].

Media Relations 196

Media Relations Trends Media Newspapers 196

Masters in Communications

DECEMBER 10, 2018

Today's journalism is a far cry from what it used to be. Journalism as a whole has changed in response. Let's take a look at what journalism is today, and some of the people changing it. What Really Is Journalism? Journalism is the act of gathering, assessing, creating, and presenting news and information.

Journalism 65

Journalism Newspapers Web Data 65

Cision

JANUARY 17, 2018

As an example, Thompson said he typically receives something like the following: “Hi Derek, I see you wrote about bitcoin. Would you like to write about how blockchain is changing the jewelry business? Please write about them?’ Write about it.’”. Because they are not useful. I read your article about bitcoin.

Pitching 215

Pitching Journalism Construction Writing 215

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. In our example, let’s imagine the post we will pitch covers something specific to Tennessee farming. For example, searching “farming news” will show us people who include “farming news” in their handle or description.

Digital PR 62

Digital PR Report How To Pitching 62

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? David Carr, also of the Times , does not seem to think kindly of the practice, or, of poorly executed examples. Is it good for what ails online advertising?

Advertising 235

Advertising Advertising Brand Branding 235

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

A great example of a smart use of a trending word includes t-shirt companies that jumped all over the curious Presidential mistyped tweet – “covfefe.” Check out this “tech jargon generator” for some great examples.) For example, many B2B tech clients are reluctant to divulge certain facts.

Pitching 136

Pitching Writing Journalism Guidelines 136

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales.

Survey 146

Survey Software B2B Pitching 146

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

APRIL 21, 2017

A few months ago, Race made the jump from journalism to a career in PR. More than a month into the new job, I’m glad to find that some of my business journalism experience is readily transferable: the ways of thinking about a company’s story, and the writing and editing, for instance.

Journalism 227

Journalism Transportation Twitter Energy 227

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. But the most far-reaching recent example is that of Susan Fowler. ” Lepore writes, “Businesses have regulations, compliance departments, and inspections.

Corporate 272

Corporate Reputation Policies Employee 272

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. Her example: “Paul Hall, also known as the “Main Money Man,” is an investment banker and radio host.”. Here’s a great example from the CEO of a U.K.-based

Writing 40

Writing LinkedIn Radio Examples 40

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

Study 167

Study Communications Survey Pitching 167

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post.

Construction 62

Construction How To Media Google 62

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. You should not, for example, fire your agency just because they’ve been in business for 25 years.

Print 100

Print Media Pitching Writing 100

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing? Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

APRIL 19, 2021

I am also responsible for writing and leading the “Daily Money” newsletter – our M-F roundup of the day’s personal finance, business and tech news. So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving.

Report 84

Report Meeting Automotive Media 84

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. By analyzing the perceptions and attitudes of over 3,000 journalists from 11 countries, Cision’s “ 2015 Global Social Journalism Study ” emphasizes the change in journalists’ opinion.

Social Media 120

Social Media Journalism Media Study 120

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” In the example below, you can clearly see a site traffic dip coincides with an algorithm update. So, you’ll also need to judge the quality of the writing itself.

Analysis 91

Analysis SEO Guidelines Google 91

Cision

JUNE 30, 2016

My love of writing, interest in people and curiosity about the world drew me to PR. I was a journalism major in college, but it was really more about the writing than about being a reporter. Good news for a former journalism student! Please, please, please, make sure to hone your writing skills and proofread your work!

Technology 149

Technology Journalism Nonprofit Creativity 149