ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The Digiday Technology Awards recognize the technology modernizing media and marketing. The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 186

Enterprise Tools Technology Privacy 186

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. They often break news before anyone else. Dark Reading. ThreatPost. SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. Our CSM is responsive and helpful, making the overall user experience positive.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. .

B2B 291

B2B Policies Case Study Enterprise 291

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption. The general idea is the same. Wikimedia Commons.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption. The general idea is the same. Wikimedia Commons.

Enterprise 156

Enterprise Big Data Technology Analysis 156

PR 20/20

JANUARY 14, 2020

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. People hate enterprise software. Enter: HubSpot’s Marketing Hub Enterprise. And we’ve rounded up everything you need to know about the new Marketing Hub Enterprise. The key takeaways? And rightly so.

Enterprise 52

Enterprise Marketing Software Energy 52

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Onclusive

MARCH 29, 2022

How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM? What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Pitch the right media.

Pitching 160

Pitching Media Enterprise Media Relations 160

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370

How To Biotechnology Case Study Leadership 370

Axia PR

JANUARY 26, 2018

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Instead, they look to other companies that benefit from their product offerings, which typically exist within the enterprise, cloud or back end.

B2B 61

B2B Technology Company Enterprise 61

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. Projects must advance science or technology, overcome uncertainty, and overcome an issue in a professional field. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Flack's Revenge

DECEMBER 12, 2022

s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. It would be wrong to blame all the hype and the exuberance on the media and VCs. A Look at Technology Evolution. A post on McKinsey & Co.’s

Real Estate 156

Real Estate Case Study Technology Education 156

Presspage

APRIL 11, 2024

We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

MARCH 2, 2021

We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. Often this lack of trust stems from fearing a) what if the data does not show the full and true impact of PR/Communications actions taken by the team?

Data 312

Data Communications Data-Driven PR Analytics 312

Agility PR Solutions

SEPTEMBER 23, 2019

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media. The post Employees and earned media driving tech solutions in the workplace appeared first on Agility PR Solutions.

Employee 65

Employee Enterprise Media Survey 65

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

Flack's Revenge

JUNE 6, 2018

JVP’s innovative approach starts with its unique location at the JVP Media Quarter. With over 200 dynamic entrepreneurs in the business, social and cultural enterprises, the JVP Media Quarter houses startups, VC Fund JVP, an early stage incubator, the Siftech Accelerator and many more.

Media 168

Media Transportation Enterprise Course 168

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. Every other operational area in the enterprise has been through this transition.

Enterprise 111

Enterprise Media Software Measurement 111

Bianchi Biz Blog

MAY 22, 2023

So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. So think lidar, radar, artificial intelligence, supply chain management tech, ride-hailing apps, battery and electric vehicle technology, hydrogen fuel cells, thermal imaging cameras or any new auto-related technology that I’ve missed.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

JANUARY 22, 2024

The Operational Excellence Awards program was created by Seraph, a global enterprise consulting firm, to celebrate excellence in automotive manufacturing across North America. Entries are being accepted through March 8, 2024. Are you an automotive supplier that is achieving great things within your plant operations?

Automotive 89

Automotive Enterprise Resources Product Launch 89

PR 20/20

OCTOBER 31, 2017

Technology utilization. Social media. data quality and management were the top two marketing technology challenges in 2016.”. We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. cool templates for infographics, social media, etc). Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Cision

JULY 24, 2015

Here are some media industry stories we’re following this week: The Big News: Bill Simmons moves to HBO ( CNN ); Some counts thrown out for former Illinois Governor Rob Blagojevich ( NPR ); CNET celebrates 20 years ( Talking Biz News ). Image courtesy of SodaHead } .

Media 120

Media Enterprise Financial Twitter 120

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 144

Analysis Tools Software SMB 144

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. Media Lab and Deloitte launched the joint project Data USA. Prioritize and Share…. They don’t exist.

Technology 60

Technology Marketing eBook Training 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . The Future of Predictive Media Intelligence. Predictive Alerts.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

MARCH 14, 2023

The underlying technology for this predictive AI is based on a combination PRophet’s own code and that of partners. Taylor is based on a combination of technology from a company called Open AI, which made ChatGPT, and PRophet’s code. I’ll dig into that more in a moment. The second AI is a generative AI called “Taylor.”

Software 85

Software Media Relations Pitching Media 85

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68