Cision

JANUARY 28, 2016

Every brand knows the importance of social media. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. Here are four important aspects that need to be a part of your enterprise social strategy: Want more tips on creating your enterprise social strategy?

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Prohibition

JANUARY 28, 2021

We’re absolutely delighted to share the news that we have been selected as one of the Digital Enterprise TOP 100. Digital Enterprise Top 100 commented on the announcement and said: “Digital technology has played a crucial role over the past 12 months helping businesses to continue operating throughout the COVID-19 pandemic.

Enterprise 62

Enterprise Agency Technology Creativity 62

Agility PR Solutions

MARCH 2, 2022

Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst.

Social Media 168

Social Media Trends Marketing Enterprise 168

Cision

DECEMBER 5, 2019

PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters.

Interviews 156

Interviews Enterprise Media Blogging 156

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

NOVEMBER 17, 2021

Onclusive offers comprehensive earned and social media sentiment monitoring that uses artificial intelligence to deliver a detailed look into the tone of media coverage. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media.

Analysis 195

Analysis Media Reputation Trends 195

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Onclusive

JANUARY 28, 2021

Onclusive’s broad customer base has that assurance and we continuously collaborate with them to understand their media monitoring needs and how we can best support them. We also take into account insights into the PR industry in general, along with updates on technology capabilities, data science overall, and media monitoring trends.

Customer Service 195

Customer Service Media Enterprise Technology 195

Awario

FEBRUARY 4, 2021

By using the internet properly, your enterprise will reach millions of people in the blink of an eye. This means that it can accelerate the growth of your enterprise or destroy it completely. The internet is one of the best marketing tools in the world today.

Social Media 122

Social Media Enterprise Reputation Brand 122

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Media professionals will be turning to more specialized platforms to assist in their work.

Trends 333

Trends Industry Government Data 333

Buchanan PR

JANUARY 16, 2024

One of the strongest marketing tools at a law firm’s disposal is a strategic media relations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. Attorneys are remarkably well-suited to be media sources.

Media Relations 66

Media Relations Strategy Marketing Media 66

PRSay

OCTOBER 19, 2023

Hartmann, who has worked in public relations for 30 years, has been global director of strategic public relations and enterprise social media at John Deere since 2020. If farmers are experiencing drought, that’s not the time to be cutesy or funny on social media.” And that’s exactly what she has done. She was the guest on Oct.

Social Media 92

Social Media Strategy Media Enterprise 92

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. They often break news before anyone else. Dark Reading. ThreatPost. SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

PRSay

SEPTEMBER 11, 2023

For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation.

Enterprise 170

Enterprise Tools Technology Privacy 170

ImPRessions - Crenshaw Communications

MAY 22, 2023

Before her role at Crenshaw, Mez covered diverse aspects of the digital economy, programmatic ad buying, media, and tech as an ad tech reporter at Adweek. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The Digiday Technology Awards recognize the technology modernizing media and marketing. SponsorUnited , the leading global sports and entertainment intelligence platform, was named to the list for a second year and SOCi , the leading CoMarketing Cloud for multi-location enterprises, was recognized for the sixth consecutive year.

Communications 156

Communications Enterprise Sports Technology 156

Stephen Waddington

JUNE 29, 2021

A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. They know what they are doing and what will get approved,” said Kate Hartley, managing director, Carrot Comms , and co-founder of social media simulator Polpeo.

Agency 171

Agency Enterprise Software Financial 171

NewsWhip

SEPTEMBER 12, 2023

And once again, G2 has reaffirmed our position as leaders in both media and social media monitoring. NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. But there’s more to celebrate.

Enterprise 78

Enterprise Small Business Software Crisis 78

Agility PR Solutions

SEPTEMBER 23, 2019

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media. The post Employees and earned media driving tech solutions in the workplace appeared first on Agility PR Solutions.

Employee 66

Employee Enterprise Media Survey 66

ImPRessions - Crenshaw Communications

MAY 13, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) Here’s what you’ll be doing: -Manage team workflow and take ownership of account work while driving consistent media results. Execute and advise on PR strategies and collaboratively develop strategic media plans.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JULY 28, 2023

Here are three main barriers to consider: A limited media universe There is a glaringly obvious shortage of traditional “sales-focused” reporters and publications for earned media. Fragmented news landscape The limited media landscape is partially driven by how fragmented news consumption is for the sales audience.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? But the focus here is on another schedule that impacts media coverage. Media appetite and coverage of vendor news and stories vary significantly depending on the stage of the space. The general idea is the same.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Pitch the right media.

Pitching 160

Pitching Media Enterprise Media Relations 160

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. Every other operational area in the enterprise has been through this transition.

Enterprise 111

Enterprise Media Software Measurement 111

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Cultivate media and influencers. Gather intelligence.

B2B 170

B2B Social Media Media Education 170

Flack's Revenge

AUGUST 4, 2022

Since I work in PR, and also help execs hone their performances (well, media interview skills) we had a lot to talk about when we met. Brette Goldstein has cast over 50 films, five TV series, over 300 commercials, countless plays, seven pilot presentations, and various new media projects.

Film 156

Film Media Training Enterprise Interviews 156

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? But the focus here is on another schedule that impacts media coverage. Gartner Group famously maps the trajectories of enterprise tech segments in their Hype Cycle reports, charting them along a curve like the one below.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff.

B2B 203

B2B Policies Case Study Enterprise 203

Presspage

APRIL 11, 2024

We were on a tight budget, so the PR firm advised us to create our own ‘social media release’: basically, a website where journalists could find all the information they needed to know about our company. Within one year, the company had already caught the attention of major enterprise clients like KLM, Velux and Epson.

Enterprise 117

Enterprise Automotive Company Airlines 117

Onclusive

MARCH 29, 2022

How comprehensive and relevant is their media monitoring? The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. How accurate is their media database, and do they have a PR CRM? What to look for in a PR measurement solution.

Measurement 370

Measurement How To Analysis Data 370

Agility PR Solutions

APRIL 25, 2021

The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News Media Associated Press: Anna Jo Bratton (@annajobratton) has been appointed U.S. Enterprise Editor on the global enterprise team. Here you have it!

Enterprise 78

Enterprise Twitter Industry Media 78

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights.

Company 150

Company Enterprise Measurement Data 150