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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. When it comes to organic search , Google and other search engines place a premium on backlinks. Such dot-connecting points to blogging as one of the best platforms for thought leadership.

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Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

There is a Search Engine Journal but no Sales Tech Journal. Brand stories with elements of human interest, leadership, and social responsibility can earn high-level coverage and gain much-desired credibility. The post Three Barriers To Great Sales Tech PR appeared first on Crenshaw Communications.

B2B 156
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5 Benefits of Media Relations

Landis PR

Go for a bylined article in a trade publication or research journal. Having more search results increases your SEO (search engine optimization). Then go ahead and get into a funny social media exchange with your competitors ( see an example here ). Is your brand serious and scholarly? Where you are communicates who you are.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168
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Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

Stern + Associates

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics.

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How to Reach the C-Suite With Public Relations

Shift Communications

Amidst a number of snarky responses and withering scorn directed at marketers who try gimmicks like shady email marketing (such as fake replies to emails), the executives all responded with three channels that work for reaching them: Thought leadership, search, and word of mouth. Public Relations Channels to the C-Suite.

Publicity 132
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Better Ways to Spend a Little Slice of the B2B Marketing Budget Designated for Display Ads

Sword and the Script

LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. that’s written like journalism. it becomes an engine that compliments every other aspect of marketing and communications, including PR, search, brand, leadgen and sales enablement.

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