Shift Communications

AUGUST 29, 2023

The corporate leadership opportunity right now is big. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e., awards, analyst reports) AI startups can inch out ahead of competitors not yet embarking on PR.

Survey 60

Survey How To Storytelling Corporate 60

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. According to Geoff Parker , the Charles E.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Jason Brown , PublicCity PR, Principal PublicCity PR 9.

Writing 200

Writing Communications Marketing B2B 200

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. In automotive, engineers and product developers are moving toward software-defined architectures versus mechanical ones.

Meeting 80

Meeting Automotive Media Technology 80

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Pictured with the Cummins QSK95 diesel engine).

Meeting 84

Meeting Automotive Media Transportation 84

Sword and the Script

FEBRUARY 6, 2018

I study organizational persuasion for a living and I knew this was not bona fide journalism. Some clever guy with a political bent bought a domain and polished up a site to look like journalism. There is something wrong with perpetuating erroneous information and dressing it up to look like journalism.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. He has also been a marketer and accepts an occasional commission for business writing. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. .

Journalism 62

Journalism Content Marketing Creativity Leadership 62

Waxing UnLyrical

DECEMBER 7, 2016

We wrote a company fact sheet with investor information, milestones, and leadership credentials, which was distributed to 20 journalists who we knew would find the content appealing. It’s pretty standard to have your CEO share funding news via a thought leadership article either on your company’s blog, LinkedIn Pulse, or Medium.

Employee 40

Employee LinkedIn Engineering Leadership 40

Sword and the Script

DECEMBER 30, 2017

Not long after that I started this blog and began writing. I wish I could say that was some masterful pre-planned editorial engineering…but it wasn’t. Your mobile phone is engineered to making you want to check it compulsively. 4) The PR Opportunity for Brands as Publishers Tinker with Journalism. Social alerts.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 Aim your crosshairs on creating great content. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

JUNE 24, 2021

You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Yet there may still be a skills gap when it comes to quality writing. They grasp “thought leadership”. They know how to harness research .

B2B 278

B2B Leadership Survey Data 278

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. How long have we been writing press releases, calling somebody the leading provider of X. I’ve developed a training module on AI ethics and prompt engineering.

Ethics 105

Ethics Data Training Agency 105

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). has been exploring in her work on women in journalism. We’ve lost some battles but won others. The book is a multi-author project led by Dr Martina Topi?,

Government 103

Government Education Print Ethics 103

Cision

JULY 13, 2015

Lisa Petrilli is an accomplished CMO, executive and author of The Introverts Guide to Success in Business and Leadership. ” Further substantiating Petrelli’s points, Forbes columnist Melanie Lindler writes that the majority of people have some social anxiety. It’s okay to be anxious (but get over it). Assert yourself.

Writing 120

Writing Social Media Community Course 120

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. Hill, Ph.D. Modupe Akinola, Ph.D. Bernstein & Co. Courtney D.

Leadership 109

Leadership Ethics Education Technology 109

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Leadership that Harnesses the Power of a Team Linda A. is a world-renowned expert on leadership and diversity-driven innovation. Hill, Ph.D. Modupe Akinola, Ph.D. Bernstein & Co. Courtney D.

Leadership 91

Leadership Ethics Education Technology 91

PR Job Coach

JULY 29, 2011

According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S. Here is a potential subscription for engineering your own gig: Many people have hobbies and passions that allow them to escape the madness of the daily grind.

How To 176

How To Leadership Government Reputation 176

PR 20/20

MAY 23, 2017

Ann Handley , author of Everybody Writes , heads up content at ‘Profs. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. No problem, we all start somewhere!

Resources 53

Resources Marketing SEO Engineering 53

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Flatiron Communications

JULY 25, 2014

Twitter’s Head of News Vivian Schiller , my former New York Times client who subsequently held leadership positions at both NPR and NBC Universal, opened the session by describing the challenge for today’s journalists. The presenters included journalists from The AP, NBC News, the Wall Street Journal and Time Magazine.

Airlines 37

Airlines Journalism Twitter Social Media 37

ZudePR

MAY 31, 2015

. “I could envision the benefits, as a Canadian and a female (the outsized-represented gender in the PR industry workforce, but under-represented and appreciated in terms of formal senior roles, both in-house and agency, as well as thought leadership) in joining this initiative at the front end. “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. High Income Business Writing. 10) Amy Porterfield.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

Search engines are the most trusted form of media (56%). It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The leadership and vision provided by early public relations professionals was squandered. Journalists want to write stories that will engage their readers.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JULY 31, 2019

” To many, injecting a CTA into a piece of writing is to sully the art form. Most writers at media companies simply use the CMS as a place to paste in their writing. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. ” Why?

Content Marketing 111

Content Marketing Marketing Media SEO 111